Fostering Open Innovation and Knowledge Communities with SharePoint 2010

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Fostering Open Innovation and Knowledge Communities with SharePoint 2010

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Innovation is inevitable! The need to lower cost of development & increase product lifecycle is crucial for sustenance of any business. Most of the time the ideas come from the value chain......

Innovation is inevitable! The need to lower cost of development & increase product lifecycle is crucial for sustenance of any business. Most of the time the ideas come from the value chain consisting of customers, suppliers, partners and SME communities and not necessarily your employees. So is the need for open innovation. But managing open innovation itself is a challenge – though there are a few software / tools available, not one software fits all purpose!

SharePoint is an ideal platform for open innovation – with document management, social features it brings together people, data and process together and helps in seamless collaboration, so crowdsourcing ideas for innovation management is simple.

This presentation discusses the innovation management pitfalls, need for open innovation, and implementing an Open innovation model across the business value chain with a pre defined strategy, some stats on OI adoption – including open, closed and controlled innovation models. We also discuss the current day trends in open innovation, challenges in crowdsourcing ideas, and managing innovation including but not limited to IP related issues. And to conclude, some best practices in getting started with implementing an idea / innovation management tool / solution in the enterprise to gain efficiencies, along with where open innovation is headed.

Optimus BT insights | Marketing 2.0

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  • 1. Fostering Open Innovationand Knowledge communitieswith SharePoint 2010
  • 2. We think that the internet and the FEATURED CUSTOMERSOUR PASSION adoption of its trends are an indicator for corporate innovations. We are passionate about helping our clients interpret, Our Service Offerings leverage, and maximize the benefits of • Idea and Innovation Management these trends by making it a reality in their Solution. environments. • End to End SharePoint Deployment Services • SharePoint Application Development • Social Platforms & Social Media • Intranets 2.0 Project Management & CollaborationOUR VISION Be a leader in the adoption of new and • significant trends in the technology • Business Intelligence Applications marketplace that influence our customer‟s business. Pace ourselves to Our Product Areas the Urgent needs of our customers. Be a Trusted Advisor. Add Value to every • Commerce Applications for relationship. SharePoint • SharePoint Add-Ons and Widgets PARTNERSHIPS Uncompromising focus on the success of TechnologiesOUR VALUE every relationship, project and solution. • Microsoft SharePoint We go the extra mile, stay the extra night in our quest to help our customers • Microsoft SQL Server achieve the 110% results from the • Microsoft Project Server investments they are making with us and • Microsoft .NET the solutions we build. • Open source Platforms – Drupal, Joomla • SilverLight , Flash & Adobe AIR platform
  • 3. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 4. The Innovation Dilemma…Innovation is morethan R&DInnovation is notrestricted to productdevelopment andmodification only.Innovation is applicableto entire business valuechain. To ensuresustainable growth,innovation can show thedirection towardsmaximum utilization ofexisting resources as wellas generating resourcesfor future.Question is…How to be innovative quickly and efficiently?
  • 5. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 6. Changing the Landscape of Innovation – Closed to Open Model: Closed Model Open Model of Innovation of Innovation Research Development Research Development Spin-off Licencing New MarketInternal Research Teams Research Projects Organizational Boundary The Market The Market Organizational Internal Research Teams Boundary Open Network Employee Community No participation in the innovation process Subject Matter Subject Matter Participation in Experts Partner/Supplier Experts Innovation Process Employee Communities Customer and Customer & Consumers Open Network Consumer Partner/Supplier
  • 7. Increase in revenue with the ‘Open Innovation’ model…
  • 8. Innovation is inevitable… Factors of Market Dynamics: Threat of product becoming obsolete. Increase in competition. Product differentiation vs. commoditization. Organizational Radical engineering vs. incremental engineering. Strategic Intent: Globalization. Redefining ideation to product commercialization cycle. Evolution of web technology: From simple world wide web to enterprise web 2.0 Adopting collaboration Flat communication platform across the globe. globally to become Innovate or go bust Redefined media and entertainment domain. much more market oriented. Carrying an identity of social business. Shift in customer/consumers’ media Exploring new markets engagement: as well as revenue From broadcast to narrowcast. From mass media to personalized media. areas. From offline to online. From passive to collaborative and creative.
  • 9. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 10. Vision
  • 11. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 12. Trends in ‘Open Innovation’ ’Open Innovation’ is being embraced by new industries and sectors: In 2010, more than half of the Fortune 500 companies had open innovation in place. From Pharmaceutical, FMCG, automobile, IT to ITES, everybody is exploring open innovation. ‘Open Innovation’ is becoming more social: Web and social platforms make it easier to allow for participation with rewards that are clearly defined and laid out. Collaborative initiatives involving partners, suppliers, employees, and customers produce amazing results. Companies find value in investing in social applications such as widgets, podcasts, mashups, wikis, blogs, RSS feeds and social networking. ‘Open Innovation’ goes beyond idea generation: Many companies find it beneficial to look beyond idea generation. In order to maximize the benefits of new innovation strategies they are involving contributors with the entire innovation process. Recent study says that companies are interested in corporate entrepreneurship, corporate venturing, start-ups and spin-offs for implementation of innovation. (“The next Step in Open Innovation” by McKinsey, “Future of Open Innovation” by Henry Chesbrough, Oliver Gassmann and Ellen Enkel) Pro-active intellectual property management: As per the progression of open innovation practice, companies are focusing on the proper management of IP related issues. It is crucial to address the question “Who owns the idea?”. Market trends show that IP management is an essential part of an innovation management solution.
  • 13. Collaboration is the key… Different participatory groupsInvolvement in innovation 50% involvement in the innovation process 40% 30% 20%process 10% pp ne ss t &D ee el s ni m r/ Su art ine es lie rs/ oy lev ad s U su e s R n om er s le ye O rs P us pl C- se He es CE Sa o Co ust B pl ou Em her n si Em C -h Bu t O In Different groups of participator (Visual Presentation of Economist Intelligence Unit and Grant Thornton survey of Business Exec, June 2010. "Innovation: The Key to Future Success?" Global results shown here.)
  • 14. If you have the‘innovation’ strategy…Technology can make it happen.
  • 15. From InfoTech to SocioTech –A collaborative platform for Open Innovation Enterprise 2.0 Web 2.0 Web 1.0 Evolution of web technology PC Era Collaborative & Creative Pro-active Reactive Passive Inactive User Responsiveness
  • 16. Creating and Capturing Value ThroughSocial Collaboration Suppliers & Partners Enterprise 2.0 social Improved Business collaboration Activities: platform Innovation. Customer/Consumer Customer/consumer engagement. Value capture Branding. through Reduces time to (Blogs, wikis, collective market. mash-ups, intelligence Increased customer lifecycle value. social New market. Market Trend Experts networking, Improved customer forums, tagging, insight. bookmarking etc.) Employee Communities Open Networks
  • 17. Changing Collaboration Dynamics in OrganizationsWeb 2.0 technologies trends: In the last few years there has been asignificant growth in collaboration efforts in organizations includinginternal communication, collaborative extranets with interactionworkspace with suppliers and interacting with customers orconsumers.Web 2.0 tools in different functional areas: Functional areas usingWeb 2.0 tools are showing a significantly high affinity towards thecustomer/consumer participation in developing products, services,and knowledge management. There is a consistent growth of usingwidgets, podcasts, wikis, blogs, RSS feeds and mush-up applicationwith collaborative workspace in organizations.
  • 18. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 19. Challenges in Open Innovation Innovation involves more than just R&D. Going beyond the transaction model of innovation. Need for proper execution. IPR related issues. Need for proper integration with a heterogeneous IT environment.
  • 20. Challenges in Open InnovationInnovation involves more than just R&D: Growth is no longer restricted to new product development- it often comes from new distribution channels, new packaging, new experiences or even a new campaign. Sustainable growth can be achieved by maximizing utilization of existing resources for which innovation in business model is essential. Integration of different functional divisions and building inter-division efficient collaboration for the Open Innovation model. Innovating strategy for “Open Innovation.”
  • 21. Challenges in Open InnovationBeyond the transaction model of open innovation… Open innovation is not just a suggestion box, initially Open Innovation was very much problem-and-solution oriented where individual innovator or group of innovators interact with the organization but communication among the innovators was missing. Transactional approach has following limitations – o It lacks longer engagement and the long-term relationship amongst the participants. o In some complex problem solving the problem itself need to be broken down to allow the contributors work simultaneously in different part of it but transaction model does not allow that flexibility of communication. o It does not encourage participants to build on others‟ contributions.
  • 22. Challenges in Open InnovationIPR related issues… Intellectual Property Rights (IPR) is a serious business issue for product-based companies because of the need to have ownership of knowledge assets. This is essential for future competition. But when an organization is following the philosophy of „Open Innovation,‟ the IP strategy of that organization needs to be addressed - especially as it incorporates a higher complexity of legal compliance.
  • 23. Challenges in Open InnovationNeed for Integration with a heterogeneous ITenvironment. Performance and ROI measurements are integral with the financial activities and research of the organization. Other areas of integration and collaboration across the different functional divisions of an organization and with different stages of innovation. The implementation phase of innovation can be diversified as complete or partial outsourcing, licensing, and joint development. Considering the diversity of implementation , the necessity to integrate with other ERP platforms is essential for proper management and an optimum ROI.
  • 24. Challenges in Open InnovationNeed for Proper Execution… The „Open Innovation‟ process is prioritized at a senior level in organizations. Yet, it‟s the middle managers and heads of departments who have the responsibility for implementing it. They‟re struggling to find the right processes and business models to manage the entire innovation process. That‟s where the gap lies. The need for governance and review committees are essential for organizations adopting the „Open Innovation‟ process. Trends show that increasing collaboration calls for an identification of valued contributors and a structured governance throughout the innovation process.
  • 25. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 26. Featured Best Practices: Effective positioning of the Addictive user open innovation experience portal to maximize participation Open Innovation Best Practices Enabling the faster progression from Governance & concept to Reporting prototype Fostering Open Innovation and Knowledge communities with SharePoint 2010
  • 27.  Easy idea contribution, search, update and idea modification for greater user acceptance. Effective  Creation of common interest of sections like comment,positioning of the vote, rank, tag and share to increase the engagement. open innovationportal to maximize participation  Building credential by creating or associating with premier communities. Open Innovation  Mutual value creation to encourage the participation. Best Practices  Building a competitive platform for idea challenge.  Cross browser support to increase participation.  Marketing and marketing technology support for portal promotion. Fostering Open Innovation and Knowledge communities with SharePoint 2010
  • 28.  Providing relevant social networking features like blogs, wikis, widgets, mash-ups and RSS feeds to encourage active as well as passive knowledge contribution. Addictive user experience  Easy personalization of user profile.  Online and offline user experience to encourage longer Open engagement. InnovationBest Practices  Providing easy search through social taxonomy and folksonomy for easy access of resources.  Easy document management across the collaboration process.  Building easy to use user interface.  Building easy to access and faster communication platform through different applications like instant messenger, VOIP, video conferencing. Fostering Open Innovation and Knowledge communities with SharePoint 2010
  • 29.  Providing collaborative idea selection platform to Open streamline best ideas from the idea pool. InnovationBest Practices  Developing effective approval workflow across the Enabling the innovation process. faster progression from concept to  Providing the user easy access to relevant prototype information and facilitating greater visibility across the entire process.  Building rich offline workspace experience. Fostering Open Innovation and Knowledge communities with SharePoint 2010
  • 30.  Providing easy access of terms, conditions and IP disclaimer.  Developing access control from organizational to divisional level.  Easy idea approval workflow.  Incorporating community management guidelines.  Cross organization policy sharing.  Monitoring KPI and ROI.  Individual account to community level governance.  Building incentive policy checking (against any claim).  Providing different performance matrices to measure portal performance.Fostering Open Innovation and Knowledge communities with SharePoint 2010
  • 31. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 32. OptimizingCollaboration…SharePoint 2010 can enrich‘Open Innovation’ practices byproviding a framework ofcollaboration .
  • 33. How SharePoint 2010 can enrich the experience of Enterprise2.0 by meeting those challenges Enterprise 2.0 Microsoft SharePoint 2010  Powerful Self-Service capabilities and visualizations.Shorter Time to Market Cycle  Compelling dashboards to drive business results.  Rich reports with access to millions of rows.  Drive accountability and alignment with scorecards.  Identify issues and opportunities with real-time access.  Improved API for richer extensibility and development.User-Driven Technology  Easy site editing, including brand editing.  Office driver ribbon UI for faster training and adoption.  Rich offline experience with SharePoint workspace.Ease of Organization Flow  Server-based Excel, spreadsheets, and data visualization.  Reporting center, BI web parts, KPI Dashboard.  Defined Workflow.Flexibility  Out-of- the-box web parts.  Sand-boxed solutions.
  • 34. How SharePoint 2010 can enrich the experience ofEnterprise 2.0 by meeting those challenges – Continued… Enterprise 2.0 Microsoft SharePoint 2010  Facilitate the global meeting.Teams are Global  Mobile-based interaction with people and content.  Read-write web access using office web application.  Cross-browser support for maximized participation.  Work with peers online or offline.  Collaboration through mobile UI.Transparency  Pervasive records management and legal holds.  Cross-farm policies and rule for all content types.  Intuitive interaction with content through Office.Simple  Rapid creation and publishing of web content.  Easy page editing.  Easy to create a team site.  Site permission.  Site settings.
  • 35. Agenda1 The Innovation Dilemma… A business situation where need for innovation is realized.2 Changing the Landscape of Innovation – Closed to Open Model … Transition of the innovation model, drive for the transition and a revenue analysis. Vision3 A conceptual overview of open innovation4 Emerging Trends … An overview of key trends of open innovation practice and the evolution of technology behind them..5 Challenges … An overview of existing and future challenges. Featured Best Practices…6 A brief overview of open innovation best practices Optimizing Collaboration…7 How SharePoint 2010 can enrich the experience for Enterprise 2.08 Pervasiveness of open Innovation… How open innovation is becoming pervasive in due course of time
  • 36. Pervasiveness of openInnovation…How open innovation is becomingpervasive in due course of time
  • 37. OPEN INNOVATION Ø Usage Metrics & Analysis Ø Pay Per Click Ø Addictive User Experience Ø Sustained Evolution Ø Search Engine Ø Clear Incentives & Peer Ø Feature Refinements Optimization Recognition Ø Feature Additions Ø Social Media Marketing Ø Transparent Communication Ø Integrated Marketing Ø Focus group marketing Channels Ø Integration with Internal Ø Insider Magazines/ Ø Community building Idea management Newsletters Ø Pervasive Innovation platforms Ø Marketing Analytics Ø Operationalize Collaborative Ø Collaborative Idea Ø Participation Promotion Idea management – fromØ Workspaces Contest Campaigns concept to commercialization Fostering Open Innovation and Knowledge communities with SharePoint 2010
  • 38. Thank YouOptimus BT,2550 Northwinds Parkway,Suite 140, Alpharetta GA 30009, USAPhone: (770) 569 1240Fax: (770) 569 1242Email: info@optimusbt.comWeb: www.optimusbt.com