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Bringing Web 2.0 To The Enterprise What Does It Take

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Web 2.0 is not just about personal profiles, blogging, instant messaging, poking, sharing photos, videos. It is a set of standards, and practices for collaboration, sharing, design, and technology …

Web 2.0 is not just about personal profiles, blogging, instant messaging, poking, sharing photos, videos. It is a set of standards, and practices for collaboration, sharing, design, and technology concepts. And Bringing Web 2.0 to the Enterprise means using those standards and best practices, the design and technology concepts within the enterprise, to enhance it.

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  • 1. [Bringing Web 2.0 to the Enterprise – What does it take ?]
  • 2. Contents
  • 3. Executive Summary
    You’ve heard it too many times, you read about it everyday, you interact with it, your co-workers, employees, everyone is talking about it in one form or the other, and consciously or otherwise, you are very much a part of it. The WEB 2.0. Its big and growing.
    The twitters, the facebooks, the LinkedIns, the delicious, the flickrs, and an ever growing range of services that pop up online every single day. It is spreading like wildfire, and now it threatens to invade your safe havens, and come inside the firewall.
    you like the Web 2.0 because you love the services, you love your interactions with it, it has made browsing, sharing, and connecting with your family and friends, very easy, and a lot of fun.
    But, the talk about bringing it within the firewall, all the talk about Enterprise 2.0 makes you uneasy.
    You have some pre-conceived notions about this new trend, such as:
    Web 2.0 is not just about personal profiles, blogging, instant messaging, poking, sharing photos, videos. It is a set of standards, and practices for collaboration, sharing, design, and technology concepts. And Bringing Web 2.0 to the Enterprise means using those standards and best practices, the design and technology concepts within the enterprise, to enhance it
    • It is fun and easy. But that's all it is, Fun and easy. And the
    enterprise is not about fun, we are in a serious business
    • At the first thought of having a facebook clone in the enterprise ?
    and you are thinking – Waste of time, resources, money
    • You like blogging and the concept of free-form, but come
    enterprise 2.0, you are thinking Security, manageability,
    governance, policies
  • 4. Current State of the Enterprise
    • Inflexible
    • 5. Lack of extensibility, Need support from Software teams or the Vendor
    • 6. Non User Self Service Oriented
    • 7. User self service features do not exist in the traditional implementations
    • 8. Any activities are dependent on support and help desk type functions
    • 9. No existence of Plug and play tool kits
    • 10. Pre-configured, and non extensible applications
    • 11. Features, if need to be added, must be built into the applications
    • 12. Traditional Systems do not evolve naturally
    • 13. Since users are not the masters for creating content, the system does not evolve naturally
    • 14. Restricts the process of information sharing and evolution
    • 15. No trust in User Control
    • 16. Traditional system do not take advantage of the power of user control for information sharing
    • 17. Productivity rates are affected due to lack of just in time information when required
  • Current State of the Enterprise
    • Read only architectures
    • 18. Traditional Software follow a read-only approach when it comes to users
    • 19. Only a focused group of people are responsible for publishing information, which limits the knowledge only to a certain extent
    • 20. Information Silos
    • 21. A lot of information is stored and hidden away in a myriad of applications and there is no way to surface this data to bring about meaning, and context, in a manner that enhances productivity and reusability.
    • 22. Email still Rules !
    • 23. Due to a lack of interoperability, integrated search, and interconnectedness, we still rely heavily on email for getting our work done, by asking co-workers, reports.
  • First lets look at what happens on the Web
    • Users create blogs, wikis to share their ideas and opinions
    • 24. Users upload their favorite photos and videos
    • 25. Users share this data with a group of people, a community
    • 26. The services provide easy, nice ways for users to share, interact with others, and to consume community data, using suggestion engines, and by surfacing contextual data, in real time
    • 27. This encompasses Web 2.0
  • Web 2.0 features
    Misconceptions about Web 2.0 techniques abound such as it's all about Ajax or that you must have a community
    • Freeform
    • 28. Only minimal upfront structure, with simple lists, tags, and micro-formats with more structure later if absolutely needed
    • 29. Trust in user control
    • 30. Users are the absolute contributors of the Enterprise Web 2.0 through “Architecture of Participation”
    • 31. Easily changed
    • 32. Naturally Evolving
    • 33. The Enterprise Web 2.0 allows the structure and behaviour of IT systems emerge naturally and organically with open APIs and loose and fluid tools like search, feeds and widgets, and gets better as more and more users participate in it.
    • 34. Social
    • 35. Enables pull-based systems that enable people to come together and collaborate when they need to and are entirely uncoupled when they don’t
    • 36. Just in time, free form collaboration is the key, and so is capturing and publishing results to be reused and leveraged later.
  • Web 2.0 features
    • Harnessing Collective Intelligence:
    • 37. Sometimes described as the core pattern of Web 2.0, this
    describes architectures of participation that embraces the
    effective use of network effects and feedback loops to
    create systems that get better the more that people use
    them.
    • Data is of utmost importance:
    -information has become as important, or more important,
    than software, which has become relentlessly
    commoditized.
    • Innovation in Assembly:
    - The Web has become a massive source of small pieces of
    data and services, loosely joined, increasing the
    recombinant possibilities and unintended uses of systems
    and information.
    • Rich User Experiences:
      - The Web page has evolved to become far more than HTML
    markup and now embodies full software experiences that
    enable interaction and immersion in innovative new ways.
    • Loosely coupled systems and Cost Effective Scalability:
    - Everything is a service. Technologies such as RSS, Web
    Services framework, SOA are changing the way information
    is accessed, consumed, and utilized, making the web a
    Marketplace, focusing more on reusability
  • 38. So, Finally, what is Web 2.0 ?
    Web 2.0 = Culture Shift
    For the upcoming generation of the newly or soon-to-be employed, Web 2.0 technologies provide an important new way of communicating and sharing information.  Web 2.0 represents more than a change in technology, it is bringing a cultural shift in the way people work, collaborate and share knowledge.  A premium is placed on transparency.  The degree of transparency is controlled by the author ranging from complete free-flow of information to everyone, or moderated flow of information to a controlled group.  A sense of community and collective contributions is a hallmark of the Web 2.0 world. 
    “ Consider Wikipedia, which confounded its skeptics by demonstrating that a participatory approach to harnessing collective intelligence, combined with trust in others’ contributions and intentions, appropriately moderated, can produce one of the most reliable and comprehensive information resources “
    The cultural shift with Web 2.0 is adding a twist to a major generational changing of the guards underway in the workplace, as the OLD begins to retire.  In their place, a new generation is coming into the workforce with different expectations and a Web 2.0 work style characterized by a strong sense of openness, group contributions and a blurring of the lines between the social and professional that runs counter to the traditional corporate model. 
  • 39. What does it take to get all of this within the Enterprise
    The Burning Question
    All this talk of free-form, user generated content, user control, naturally evolving structure,  sharing, and collaboration is fine, but how does this fit into an enterprise?
    Enterprises have a structure, which is essential for the day to day running of the business. Time, accountability, reporting structure, are essential because they directly impact the bottom line. And add to these, there are governance issues, and compliance issues that are requisites for any enterprise.
  • 40. What does it take to get all of this within the Enterprise
    Creating 2.0 content doesn’t imply free rein and chaos.  Organizations must design for the degree of moderation of content that is fitting the desired business and cultural requirements.
    "The real aim is to improve end-user interaction". To make it more effective, and to do so you need to have a task-oriented rather than application-oriented environment, and to bring more than one service together to integrate Web 2.0 and application services in one interface.“
    • Effective use of technologies such as Ajax, to significantly improve the user interaction and experience
    • 41. Use of technologies such as RSS, web services, and SOA architecture to create interfaces, and allow for reusability of services within the enterprise
    • 42. Combined use of effective Enterprise Search and discovery
    • 43. Using links to connect information together into a meaningful information ecosystem using the model of the web
    • 44. providing low barrier social tools for public authorship of enterprise content
    • 45. Tags to let users create emergent organizational structure
    • 46. provide Intelligent content suggestions similar to Amazon’s recommendation system
    • 47. and finally, Signals to let users know when Enterprise information, they care bout, has been published or updated, using RSS feeds
  • Conclusion
    There’s no question companies can benefit from Web 2.0 technology.  And organizations can use the technology to offer dynamic new ways to improve knowledge sharing and collaboration, and make people more productive in their work lives. 
    If companies can strike the right balance with Enterprise 2.0, the possibilities are enormous.  But the time to plan for and begin to use these new technologies is now.  Web 2.0 is here and it will find its way into your organization one way or the other.  The opportunity to harness the power of Web 2.0 shouldn’t be missed.  

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