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Ecu Mba Mba 5715 Major Project Pinewall Furnishing Group 1
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Ecu Mba Mba 5715 Major Project Pinewall Furnishing Group 1


Applying performance management and balanced scorecard to manufacturing firm

Applying performance management and balanced scorecard to manufacturing firm

Published in Business , Technology
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  • 1. ECU MBA – Accounting for Business Decisions CASE STUDY : PINEWALL FURNISHINGS Group 1 : Shakeela, Ng Wun Shi , Ralph YEW March 2010
  • 2. CONTENT
    • This presentation demonstrates Pine Wall Furnishing scurrent business situation.
    • PineWall Furnishings is a small firm started by Neil and it is in the business of furniture manufacturing.
    • Pine Wall Furnishings has been experiencing strong growth for its product from the 4 market segment comprising Key account Jackson and Farmer. The other two is factory retail and builders market
    • Our Group has analyzed its pressing issues and come up with this recommendation and a strategic action plans for its future growth
  • 3.  
  • 4.  
  • 5. Recommendations Pinewall Furnishings
    • - Reorganize its organization structure with setup of new business development unit and the Procurement dept
    • Reorganize factory layout for better work flow and address the bottleneck
    • Improve the marketing, advertising, , setting up the new corporate showroom and give emphasis on customer services.
    • Setting up a Just In Time to cut down wastage and better inventory management
    • - Key account management for the main 2 clients Jackson and Farmer to ensure customer retention and improvement on customer service and retention
    • Invest in semi-automation machinery for speed and effectiveness
  • 6.  
  • 7. NEW Organization Chart for Pine Furnishing
    • Setup the Balance Score card as performance measurement to its managers and executives for improvement to productivity
  • 9. Introduce Material Resources Planning Tools
  • 10. New Factory Layout
    • By optimizing Pinewood Furnishing with an efficient, efficient and economies of scale modern factory layout which reduces wastages and flexible in term of speed and quality finished product.
    Raw Material Input Finished Goods for Corporate Client Finished Goods for Retail Client
  • 11. Pine wall Furnishings - New Corporate Showroom as part of Brand identity
    • PowerPoint now shares a common set of “Office Themes” with Word and Excel so you can create documents and spreadsheets that match your presentation for a “branded” look.