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    The Cluetrain Manifesto Ppt The Cluetrain Manifesto Ppt Presentation Transcript

    • The Cluetrain Manifesto 1-7 theses Presented By: Ralph Yabut VERTSOL(O0B)
    • Markets Are Conversation
      • communication is one of the most important thing that a person must acquire.
    • Markets Consist Of Human Beings, Not Demographic Sectors
      • markets would not be called as a market if there is no communications going on
      • it doesn’t need to be a high profile person to interact to the markets
    • Conversation Among Human Beings Sounds Human They Are Conducted in a Human Voice
      • Good Communication is one of the key aspects a person must acquire.
      • Interaction to other human beings is the key!
    • When Delivering Information, opinions, perspectives, dissenting arguments or humorous sides the human voice is typically open, natural, uncontrived
      • The human voice reflects what we have in our minds
      • No matter who you are, you still have to mingle and interrelate with other people.
      • The human voice represents the social aspect of the people.
    • People recognize each other as such from the sound of this voice
      • it is through our voice that we express ourselves.
      • Our voice represents who we really are and what we really want.
    • the internet is enabling conversations among human beings that were simply not possible in the era of mass media
      • Advertisements became an edge for competing companies whether it is television or print advertisements.
      • The internet made us smarter and gave people the chance to be on top of the marketplace and be heard more.
    • Hyperlinks subvert hierarchy
      • The Web can help a company in conversing with its customers effectively.
      • an open communication in the workplace between employees is also vital.