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The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
The Cluetrain Manifesto Ppt
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The Cluetrain Manifesto Ppt

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Transcript

  • 1. The Cluetrain Manifesto 1-7 theses Presented By: Ralph Yabut VERTSOL(O0B)
  • 2. Markets Are Conversation
    • communication is one of the most important thing that a person must acquire.
  • 3. Markets Consist Of Human Beings, Not Demographic Sectors
    • markets would not be called as a market if there is no communications going on
    • it doesn’t need to be a high profile person to interact to the markets
  • 4. Conversation Among Human Beings Sounds Human They Are Conducted in a Human Voice
    • Good Communication is one of the key aspects a person must acquire.
    • Interaction to other human beings is the key!
  • 5. When Delivering Information, opinions, perspectives, dissenting arguments or humorous sides the human voice is typically open, natural, uncontrived
    • The human voice reflects what we have in our minds
    • No matter who you are, you still have to mingle and interrelate with other people.
    • The human voice represents the social aspect of the people.
  • 6. People recognize each other as such from the sound of this voice
    • it is through our voice that we express ourselves.
    • Our voice represents who we really are and what we really want.
  • 7. the internet is enabling conversations among human beings that were simply not possible in the era of mass media
    • Advertisements became an edge for competing companies whether it is television or print advertisements.
    • The internet made us smarter and gave people the chance to be on top of the marketplace and be heard more.
  • 8. Hyperlinks subvert hierarchy
    • The Web can help a company in conversing with its customers effectively.
    • an open communication in the workplace between employees is also vital.

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