The Cluetrain Manifesto Ppt

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  • 1. The Cluetrain Manifesto 1-7 theses Presented By: Ralph Yabut VERTSOL(O0B)
  • 2. Markets Are Conversation
    • communication is one of the most important thing that a person must acquire.
  • 3. Markets Consist Of Human Beings, Not Demographic Sectors
    • markets would not be called as a market if there is no communications going on
    • it doesn’t need to be a high profile person to interact to the markets
  • 4. Conversation Among Human Beings Sounds Human They Are Conducted in a Human Voice
    • Good Communication is one of the key aspects a person must acquire.
    • Interaction to other human beings is the key!
  • 5. When Delivering Information, opinions, perspectives, dissenting arguments or humorous sides the human voice is typically open, natural, uncontrived
    • The human voice reflects what we have in our minds
    • No matter who you are, you still have to mingle and interrelate with other people.
    • The human voice represents the social aspect of the people.
  • 6. People recognize each other as such from the sound of this voice
    • it is through our voice that we express ourselves.
    • Our voice represents who we really are and what we really want.
  • 7. the internet is enabling conversations among human beings that were simply not possible in the era of mass media
    • Advertisements became an edge for competing companies whether it is television or print advertisements.
    • The internet made us smarter and gave people the chance to be on top of the marketplace and be heard more.
  • 8. Hyperlinks subvert hierarchy
    • The Web can help a company in conversing with its customers effectively.
    • an open communication in the workplace between employees is also vital.