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Social media is a playground... play a little

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A talk to the leadership team of MSD UK from 9 March 2011

A talk to the leadership team of MSD UK from 9 March 2011

Published in Technology , Business
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  • 1. Social media is aplayground… …play a little.These slides accompanied a talk tothe leadership team of MSD UK on9 March 2011
  • 2. 25 hours and 17 minutes.
  • 3. I am on a drug. It‟s called Charlie Sheen.
  • 4. “Social media is a subset of huge, which is still huge.” Spare us yet more hype!
  • 5. Keep it simple.
  • 6. What do you want to achieve?
  • 7. We are talking to real people.
  • 8. Plan not for the people youreach, but for the people that they reach.
  • 9. Think about your voice in popular culture.
  • 10. I am on a drug. Its called Charlie Sheen. Its notavailable because if you try it, you will die. Your face will melt off and your children will weep over your exploded body.
  • 11. Our business is preservingand improving human life.
  • 12. in-bed.info
  • 13. In the 61 pages of the ABPICode of Conduct there is notone mention of „social media‟.
  • 14. Do-tank not think-tank.
  • 15. “If content is king, then listening is queen.”
  • 16. Thank you for listening. ralphsmcintosh.com