Video search engine optimization   most effective way to drive serp rank
 

Video search engine optimization most effective way to drive serp rank

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Video search engine optimization   most effective way to drive serp rank Video search engine optimization most effective way to drive serp rank Presentation Transcript

  • VSEO: The Only Way to be First in Search John Lilly 512-692-1170 jlilly@digitalmotorworks.com
  • Talk Track• Goal: – Keep Selling• What: – Online videos of your vehicles• How: – Video automation – Video and mobile channels• Why: – Proven Results. It works.• When: – Yesterday, Today and Tomorrow
  • Video everywhere
  • Mobile Everywhere
  • Harness the Power of Google
  • Video dominates Google " " ((( ( ,( ,( " "# # ! " ! "# # $% $% ! &- - % - ! & - % ! ! $% $% & () $ *+ & () $ *+ , +() , + ) (
  • Video Dominates Dealer Websites A/B Test 50% of Users See Videos, 50% Do Not See Videos (5) Dealers 9,038 Unique Visitors 87% more Email Leads 69% more Phone Calls
  • Video Dominates Consumer Web Portals 15 Dealers 11 weeks Same City, Similar Brands 50% of Vehicles Had Videos, 50% No Videos 45,950 Unique Visitors Leads Visited View All Carfax Print Map It! Dealer Dealer’s Report Brochure Website Inventory
  • What: Evolution of Vehicle Marketing OEM/ Dealer SitesSingle Photo Multiple Photos Video Web Portals Mobile Video The Power of Video is Portability
  • Video Walk-AroundsWhat is it?• Videos automatically generated for all new and pre-owned vehicles• Specific to each vehicle• Highlights individual features/ equipmentHow is it done?• Inventory obtained from existing data sources, dealer does nothing• Interactive CPO Banners, CARFAX Highlights, builds consumer confidence• Videos are industry standard format, can be found and played everywhere
  • What’s Different?• Data driven videos• Intelligence – Feature – Benefit Tree – ‘What If’ Logic: Luther (If This, Then That) – Business Rule Templates – Fully Automated and Scalable• Hub and Spoke – 3rd Party Digital Content Assets – CARFAX History Report Highlights – OEM CPO Content
  • When: Now! 1st to be 1st ? . . . 5th to be 5th ?