• Like

Social media case studies for car dealers v2

  • 442 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
442
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
9
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624SOCIAL MEDIA – SUCCESS STORIES… W: www.conceptbakery.com E: info@conceptbakery.comThere is a lot of talk about social media campaigns, but many times nohard evidence of what works and what doesn’t. We gathered someexamples of successful web 2.0 marketing.
  • 2. INTRODUCTION… Navigation Start Top facebook Pages Web 2.0 Showcases This document shows examples if social media that actually work What else It lists the involved companies, strategies and results Final thoughts We used data that is publicly available. In case of our internal Contact Info showcase we asked for our client’s permission to use the information we provided conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 3. NOTE… Navigation Start Top facebook Pages Social Media requires a unique approach with less cookie cutter Web 2.0 Showcases solutions and more individual concepts and strategies What else Final thoughts Therefore the following examples can’t be copied. They merely serve as information and inspiration Contact Info New technologies evolve daily resulting in new opportunities. conceptbakery llc Cutting edge campaigns can look “old fashioned” within months T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 4. NOTE… Navigation Start Top facebook Pages Web 2.0 Showcases The following examples still show many mechanisms and underlying What else principles that can be applied to future web 2.0 campaigns Final thoughts The focus of these campaigns is usually not on direct sales but rather on brand building and initiation of conversation among potential Contact Info consumers conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 5. Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.comTOP FACEBOOK PAGES… E: info@conceptbakery.comTop Fan Pages in the leading social network.Who‘s hot. And who‘s not.
  • 6. TOP TEN FACEBOOK PAGES (TOTAL NUMBER OF FANS)… Navigation Pos. Page/Topic URL Number of Fans* Start1 Barack Obama facebook.com/barackobama 6.403.321 Top facebook Pages2 Vin Diesel facebook.com/VinDiesel 4.899.407 Web 2.0 Showcases3 I love sleep Link too long* 4.513.186 What else4 Pizza Link too long*** 4.438.389 Final thoughts5 I need a vacation Link too long*** 4.411.7466 Dr. House Link too long*** 4.272.101 Contact Info7 Facebook facebook.com/facebook 3.659.319 conceptbakery llc8 Will Smith facebook.com/WillSmith 3.482.527 T: 310 - 356 6624 W: www.conceptbakery.com9 Coca Cola facebook.com/coca-cola 3.469.129 E: info@conceptbakery.com10 Adam Sandler facebook.com/Sandler 3.267.563 * Date 22.06.2009 ** This pages don‘t use a vanity URL. Source: http://www.facebook.com/pages/?browse
  • 7. TOP TEN FACEBOOK PAGES (POPULARITY)… Navigation Start Pos. Company URL Number of Fans* Top facebook Pages1 Coca Cola facebook.com/coca-cola 3.469.129 Web 2.0 Showcases2 Pringles facebook.com/Pringles 2.768.931 What else3 Adidas facebook.com/adidasoriginals 1.950.998 Final thoughts4 Starbucks facebook.com/Starbucks 3.123.9455 Apple Students facebook.com/applestudents 1.361.676 Contact Info6 Victoria Secret Pink facebook.com/vspink 1.253.0527 Red Bull facebook.com/redbull 1.107.767 conceptbakery llc T: 310 - 356 66248 H&M facebook.com/hm 1.143.741 W: www.conceptbakery.com9 Pizz Hut facebook.com/PizzaHut 963.579 E: info@conceptbakery.com10 Skittles facebook.com/skittles 1.052.028 * Date 22.06.2009 Source: http://www.facebook.com/marketing
  • 8. Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.comWEB 2.0 SHOWCASES… E: info@conceptbakery.comWondering through the world of social media
  • 9. DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughtsBackground Contact InfoDunkin`Donuts claims to be the largest coffee and bakery seller. The conceptbakery llc T: 310 - 356 6624products are being sold in their own stores. W: www.conceptbakery.com E: info@conceptbakery.com
  • 10. DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation StartStrategy Top facebook Pages Web 2.0 ShowcasesThe company uses Facebook, applications, Twitter etc. Dunkin‘ What elseDonuts is currently running a sweepstakes on the their Facebook Fan Final thoughtsPage where fans are being asked to upload a picture of themselvesand a Dunkin‘ Donuts product. Contact InfoThe company also released the “dunkinrun.com” application. Site conceptbakery llc T: 310 - 356 6624visitors can announce their trip to Dunkin‘ Donuts in advance and W: www.conceptbakery.com E: info@conceptbakery.cominvite others to submit their orders so the “runner” can get it for them.It is fun, useful creates talk and directly increases store sales as well.
  • 11. DUNKIN‘ DONUTS – DUNKINRUN.COM: RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts The campaign was relatively new at the time of creating this document. Therefore only a few numbers are available so far Contact Info Over 800.000 Fans on Facebook conceptbakery llc Over 7.000 links on Google to dunkinrun.com T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 12. DUNKIN‘ DONUTS – DUNKINRUN.COM… Navigation Start Top facebook PagesBottom line Web 2.0 ShowcasesThe close interaction of online (microsite, Facebook, etc.), mobile What else(iPhone app) and offline (store purchase) creates attention, fun, viral Final thoughtsdistribution and leads to a direct increase in sales. Contact InfoSource & Additional Info conceptbakery llchttp://mashable.com/2009/06/03/dunkin-donuts-facebook-campaign/ T: 310 - 356 6624http://www.dunkinrun.com/About/HowItWorks.aspx W: www.conceptbakery.com E: info@conceptbakery.comhttp://www.facebook.com/DunkinDonuts
  • 13. ZAPPOS.COM – AL BUNDY OF WEB 2.0… Navigation Start Top facebook PagesBackground Web 2.0 ShowcasesZappos.com is the leading online shoe store in the US. Social media, What elseespecially Twitter, are core elements of their marketing mix. Final thoughts Contact InfoStrategy conceptbakery llcTony Hsieh, their CEO plus many of his co-workers are active users T: 310 - 356 6624 W: www.conceptbakery.comon Twitter. The feeds of all Zappos Twitter users are agreggated E: info@conceptbakery.comunder this account: http://twitter.zappos.com. Zappo is very serviceoriented and Twitter helps to reach out and be approachable.
  • 14. ZAPPOS.COM – AL BUNDY DES WEB 2.0: RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases Zappos is one of the most popular online brands in the US What else Zappos has over 800,000 followers on Twitter Final thoughts Zappos is one of the most quoted examples for successful use of Contact Info social media conceptbakery llc Wide spread PR T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 15. ZAPPOS.COM – AL BUNDY DES WEB 2.0… NavigationBottom Line StartZappos’ social media activities include a heavy use of Twitter. Many Top facebook Pages Web 2.0 Showcasesof their employees are “tweeting” with their own accounts. The online What elseactivities of their CEO have strongly added to shape the brand as a Final thoughtsvery social media conscious company. Contact InfoSource & Additional Info conceptbakery llc T: 310 - 356 6624http://twitter.com/zappos W: www.conceptbakery.com E: info@conceptbakery.comhttp://mashable.com/2009/02/06/social-media-smartest-brands/Also recommended: The 10 core values of Zappos:http://about.zappos.com/our-unique-culture/zappos-core-values
  • 16. BURGER KING – FRIENDS VS. WHOPPER… Navigation Start Top facebook Pages Web 2.0 ShowcasesBackground What elseWhy even bother...;-) Final thoughtsStrategy Contact Info conceptbakery llcBurger King developed an application called “sacrifice your friends”. T: 310 - 356 6624Anyone who “unfriends” ten of his Facebook friends will receive one W: www.conceptbakery.com E: info@conceptbakery.comfree Whopper.
  • 17. BURGER KING – FRIENDS VS. WHOPPER: RESULTS… Navigation Start Top facebook Pages Over 20,000 users added the application to their Facebook profiles Web 2.0 Showcases within a very short period of time What else They dropped over 200,000 friend in total Final thoughts Facebook then blocked the application. The official version was data Contact Info protection issues. There are also strong rumors that Facebook simply didn’t like the approach conceptbakery llc T: 310 - 356 6624 This only led to more PR for the application. The term “sacrifice your W: www.conceptbakery.com friends Facebook app” shows over 100,000 results in Google E: info@conceptbakery.com
  • 18. BURGER KING – FRIENDS VS. WHOPPER… NavigationBottom Line StartBeing rude can help creating attention and being remembered. Even Top facebook Pages Web 2.0 Showcasesthough the campaign received plenty of criticism and was blocked at What elsethe end. It simply created a lot of talk. Of course Burger King feels Final thoughtsinspired to do more social media marketing in the future. Contact InfoSource & Additional Info conceptbakery llc T: 310 - 356 6624http://www.conceptbakery.com/cb-blog-de/2009/01/13/meine- W: www.conceptbakery.com E: info@conceptbakery.commeinung-zu-10-freundschaften-kundigen-fur-einen-gratis-whopper/Also worth watchinghttp://www.youtube.com/watch?v=Jqgr4UUqdNg
  • 19. TRAVBUDDY.COM – OUT TO SEA IN WEB 2.0… Navigation Start Top facebook PagesBackground Web 2.0 ShowcasesTravBuddy created a community dealing with everything related to What elseholiday and vacation. Final thoughts Contact InfoStrategy conceptbakery llcThe company created a Facebook application. Users can add it to T: 310 - 356 6624 W: www.conceptbakery.comtheir profile and show others where they’ve already been visiting or E: info@conceptbakery.comvacationing.
  • 20. TRAVBUDDY.COM – RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases What else The company could double the number of their community members within 6 months and broke the 1 million user benchmark. Final thoughts The Facebook application was added by 500,000 users Contact Info The application is being utilized by 10,000 Facebook users per day conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 21. TRAVBUDDY.COM – OUT TO SEA IN WEB 2.0… Navigation StartBottom Line Top facebook PagesThis story clearly shows the power of word of mouth specials in Web 2.0 Showcasesconnection with social media. One key success element is that What else Final thoughtspeople love to share and talk about themselves in social networks.Traveling is a very popular discussion topic. The Facebook Contact Infoapplication lets users share interesting information about themselves conceptbakery llc T: 310 - 356 6624in an easy and appealing way. W: www.conceptbakery.com E: info@conceptbakery.comSource & Additional Infohttp://www.readwriteweb.com/archives/travbuddy_hits_1_million_users.php
  • 22. BLENDTEC – WILL IT BLEND… Navigation Start Top facebook PagesBackground Web 2.0 ShowcasesBlendtec sells powerful blenders, mainly to private households. What else Final thoughtsStrategy Contact InfoThe company created a series of inexpensive videos using the main conceptbakery llctheme “will it blend?”. A number of very unlikely items were thrown T: 310 - 356 6624into a blender to demonstrate its power. The huge breakthrough W: www.conceptbakery.com E: info@conceptbakery.comcame with throwing an iPhone in the blender soon after its launch.Needless to say that it didn’t last very long ;-)
  • 23. BLENDTEC – WILL IT BLEND… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 24. BLENDTEC – WILL IT BLEND: RESULTS… Navigation Start Top facebook Pages The iPhone video has been viewed over 6.9 million times Web 2.0 Showcases The top 20 Blendtec videos accounted for 50 million views What else Sales increased by 700%. Annual sales were around $40 million Final thoughts annually prior to the video releases Contact Info 200.000 Subscriber on YouTube. They all get updated about new Blendtec videos conceptbakery llc T: 310 - 356 6624 Plenty of PR across the board: Natinal TV shows plus extensive print, W: www.conceptbakery.com radio and online coverage E: info@conceptbakery.com A Wikipedia entry for the “will it blend” campaign
  • 25. BLENDTEC – WILL IT BLEND… Navigation StartBottom Line Top facebook PagesEntertaining content can certainly help with branding and sales efforts Web 2.0 Showcases- even for lesser known brands. The entire campaign was done on a What elsebudget - social media marketing doesn’t need to be expensive. The Final thoughtsROI of this social media marketing story is setting very high Contact Infobenchmarks that won’t be easy to beat. conceptbakery llc T: 310 - 356 6624Source & Additional Info W: www.conceptbakery.com E: info@conceptbakery.comBook “Groundswell“ by Charlene Li and Josh Bernoffhttp://en.wikipedia.org/wiki/Will_It_Blendhttp://www.youtube.com/user/Blendtec
  • 26. GRASSHOPPER GROUP – OFFLINE MEETS WEB 2.0… Navigation Start Top facebook PagesBackground Web 2.0 Showcases What elseThe company provides service phone numbers for B2B clients. Final thoughtsStrategy Contact InfoPrior to its launch the company mailed 5,000 bags to influencers in conceptbakery llc T: 310 - 356 6624their line of business. The bags contained grass hoppers covered W: www.conceptbakery.comwith chocolate. The bags were used to promote a video. E: info@conceptbakery.com
  • 27. GRASSHOPPER GROUP – RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases Website traffic increased by 4,911 % within a month What else 144.843 video views with 162 comments Final thoughts 1,500 messages on Twitter Contact Info 120 blog posts within a month conceptbakery llc Tweets by influencers Guy Kawasaki, Kevin Rose andJason Calacanis T: 310 - 356 6624 W: www.conceptbakery.com Mentioned on national TV seven times E: info@conceptbakery.com
  • 28. GRASSHOPPER GROUP – OFFLINE MEETS WEB 2.0… Navigation Start Top facebook PagesBottom Line Web 2.0 ShowcasesSocial media and word of mouth special were perfectly combined on What else Final thoughtsa limited budget. The results came in due to an unusual idea and asmart implementation of it. Contact Info conceptbakery llcSource & Additional Info T: 310 - 356 6624 W: www.conceptbakery.comhttp://mashable.com/2009/06/15/grasshopper-campaign/ E: info@conceptbakery.com
  • 29. STARBUCKS CLIENTS = IDEA PROVIDERS… Navigation StartBackground Top facebook PagesStarbucks has changed the world of coffee shops - Web 2.0 Showcases What elsenot just in the US but around the globe. Final thoughtsStrategy Contact InfoStarbucks used http://mystarbucksidea.force.com to improve its conceptbakery llc T: 310 - 356 6624image and to tie its customers closer to the brand. Everyone can post W: www.conceptbakery.comsuggestions on what could be improved or done differently at E: info@conceptbakery.comStarbucks. Consumers can also submit wish lists for new products.The site users get to vote on what will eventually be turned intoreality.
  • 30. STARBUCKS CLIENTS = IDEA PROVIDERS: RESULTS... Navigation Start Top facebook Pages Web 2.0 Showcases 70.000 suggestions from Starbucks clients What else Final thoughts The top idea received 95,000 votes and over 1,000 comments Starbucks has over 1,7 million fans on Facebook Contact Info The fans on Facebookmostly use engaging applications such as conceptbakery llc the event calendar, discussions and notes T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 31. STARBUCKS CLIENTS = IDEA PROVIDERS… Navigation StartBottom Line Top facebook PagesThe interactive integration of users in the marketing efforts and Web 2.0 Showcasesproduct development is a perfect social media showcase. It helps to What else Final thoughtssave cost (i.e market research) and increases the loyalty ofStarbucks’ customers. Contact Info conceptbakery llc T: 310 - 356 6624Source & Additional Info W: www.conceptbakery.comhttp://mystarbucksidea.force.com E: info@conceptbakery.comhttp://www.facebook.com/Starbuckshttp://mashable.com/2009/02/06/social-media-smartest-brands/
  • 32. BEINGGIRL.COM – COMMUNITY BUILDING… Navigation Start Top facebook PagesBackground Web 2.0 Showcaseswww.beinggirl.com was created by Procter & Gamble, What elsethe world’s leading supplier of consumer goods. Final thoughts Contact InfoStrategy conceptbakery llcBeing Girl shows a new approach by P&G. Their products are kept in T: 310 - 356 6624 W: www.conceptbakery.comthe background. The entire discussion us spun around a common E: info@conceptbakery.cominterest: How does it feel to go through adolescence and turn into ayoung woman? Female hygiene products are of part of the processand there is discussion around it at Being Girl.
  • 33. BEINGGIRL.COM – COMMUNITY BUILDING: RESULTS… Navigation Start Top facebook Pages Web 2.0 Showcases What else Over 2 million visitors per month Final thoughts P&G states that their community approach is 4 times more effective than traditional marketing efforts Contact Info By now beinggirl.com has reached a global audience and is now conceptbakery llc T: 310 - 356 6624 available in 50 different languages W: www.conceptbakery.com E: info@conceptbakery.com
  • 34. BEINGGIRL.COM – COMMUNITY BUILDING… Navigation StartBottom Line Top facebook Pages Web 2.0 ShowcasesAvoiding any direct sales effort at first has proven to be highly What elsesuccessful for P&G. It is one of the key ingredients to many Final thoughtssuccessful marketing campaigns. We recommend it to our clients inalmost any scenario related to web 2.0. Contact Info conceptbakery llc T: 310 - 356 6624Source & Additional Info W: www.conceptbakery.com E: info@conceptbakery.comBook “Groundswell“ by Charlene Li and Josh Bernoff
  • 35. DELL.COM – EMPOWER YOUR CUSTOMERS… Navigation StartBackground Top facebook PagesDell has long been known to be a Web 2.0 Showcasesleading computer manufacturer. What else Final thoughtsStrategy Contact InfoThe company has been a social media pioneer. It struggled initially conceptbakery llcbut eventually got it irght. Dell spreads their activities over multiple T: 310 - 356 6624platforms but has them all closely tied together. Their own community W: www.conceptbakery.com E: info@conceptbakery.comand their Facebook activities are at the core. Users can receivesupport and get assistance with their purchases. Twitter, YouTube,Flickr etc. are being used to provide additional information.
  • 36. DELL.COM – EMPOWER YOUR CUSTOMERS: ERGEBNISSE… Navigation Start Top facebook Pages Web 2.0 Showcases Dell claims that their Twitter presence led to three million dollars of What else sales that can be tracked down to their efforts on the platform. This Final thoughts number might not be huge at first but it certainly exceeds the cost of Dell’s Twitter presence. Plus the story provided for plenty of free PR Contact Info The most active user in the Dell community has already posted conceptbakery llc over 20,000 replies. All of this at no cost for Dell since he is not an T: 310 - 356 6624 emlpoyee. His postings have been read over 2 million times. W: www.conceptbakery.com E: info@conceptbakery.com This led to additional sales and huge savings in tech support
  • 37. DELL.COM – EMPOWER YOUR CUSTOMERS… Navigation StartBottom Line Top facebook PagesBeing able to tie multiple platforms together is one of the big benefits Web 2.0 Showcasesof social media. Even though the ROI can’t be predicted in advance What elsesales results can eventually be tracked down. In many cases the Final thoughtsconversion path is hardly visible. A direct correlation between the Contact Inforesults of user involvement and word of mouth propaganda to sales conceptbakery llcincreases can be hard to prove. T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.comSource & Additional Infohttp://mashable.com/2009/02/06/social-media-smartest-brands/http://en.community.dell.com/
  • 38. TUV.COM – TUNING ON THE WEB 2.0… Navigation Start Top facebook Pages Web 2.0 Showcases What elseBackground Final thoughtsWe manage the social media presence of the automotive division ofTÜV Rhineland (comparable to the DMV in the US). The goal is to Contact Inforeach out to influencers in the car tuning scene and to improve the conceptbakery llc T: 310 - 356 6624image of the brand. Instead of a natural enemy the TÜV should be W: www.conceptbakery.com E: info@conceptbakery.comperceived as a supporter.
  • 39. TUV.COM – TUNING ON THE WEB 2.0… Navigation Start Top facebook Pages Web 2.0 ShowcasesStrategy What elseStep 1: Use of multiple platforms such as Facebook, Twitter, Final thoughtsYouTube, Flickr and integrating all the latest activities into the mainwebsite of the organization: www.tuv.com/tuning. Creating word of Contact Infomouth specials and combining online activities with offline events. conceptbakery llc T: 310 - 356 6624Step 2: Building a separate highly interactive community with web 2.0 W: www.conceptbakery.com E: info@conceptbakery.comfeatures and adding new word of mouth specials on a regular base.
  • 40. TUV.COM – TUNING ON THE WEB 2.0: RESULTS… Navigation Start Constant flow of fresh content due to embedding the Twitter, YouTube Top facebook Pages and Flickr feeds on TÜV main site, the Facebook fan page and the Web 2.0 Showcases tuning fan community What else Overwhelmingly positive feedback from tuning community and beyond: Final thoughts Bloggers, press, etc. Users are in direct contact with TÜV experts online and can clarify Contact Info any open suggestions prior to the technical inspection of their cars conceptbakery llc Increase of web traffic by 100%. On average users spend 3 times T: 310 - 356 6624 W: www.conceptbakery.com more time on the site. A word of mouth special let to a short time E: info@conceptbakery.com traffic increase of 1,000%. The strategy is a perfect showcase for reaching out to a target group and yielding or exceeding the expected results - stated by one of our contacts at TÜV Rhineland
  • 41. TUV.COM – TUNING ON THE WEB 2.0… Navigation Start Top facebook PagesBottom Line Web 2.0 ShowcasesSocial Media is serving as a major rebranding tool in this case. The What elsetarget group was taken off guard and didn’t expect the TÜV to reach Final thoughtsout. Interlacing multiple platforms greatly enhances the results of the Contact Infoprogram - online and offline. conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.comSource & Additional Info E: info@conceptbakery.comhttp://www.legmichtiefer.com/
  • 42. Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.comWHAT ELSE… E: info@conceptbakery.comA few more information bites
  • 43. SKITTLES.COM – WEB 2.0 YOURSELF… Navigation StartSkittles is an extreme example for the use of external feeds on your Top facebook Pages Web 2.0 Showcasesown website. They replaced all the content on their homepage with What elsecontent pulled from YouTube, Twitter & Co. Final thoughtsSkittles is now one of the most popular brands on the web. It is listedamong the top ten brands on Facebook. Contact Info conceptbakery llc T: 310 - 356 6624Source W: www.conceptbakery.com E: info@conceptbakery.comhttp://mashable.com/2009/03/02/skittles-social/http://www.facebook.com/marketing
  • 44. GROUNDSWELL BLOG – SOCIAL MEDIA GROWTH… Navigation Start Top facebook Pages Web 2.0 Showcases95% of all marketers will either keep their social media budgets What elsesteady or increase them during our current economic crisis. Final thoughts Contact InfoSource: conceptbakery llchttp://blogs.forrester.com/groundswell/ T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 45. VIN DIESEL – WEB 2.0 CELEBRITY… Navigation Start Top facebook Pages Web 2.0 ShowcasesActor Vin Diesel decided to provide some exclusive content on his What elseFacebook Fan Page. As a result he gained 500,000 new fans in one Final thoughtsday and 1,000,000 over the course of one week. Contact Info conceptbakery llcSource T: 310 - 356 6624 W: www.conceptbakery.comhttp://www.facebook.com/marketing E: info@conceptbakery.com
  • 46. MASHABLE.COM – BEST SOCIAL MEDIA PRACTICE… Navigation Start Top facebook Pages Web 2.0 Showcases What else35 examples on how to use social media Final thoughtshttp://mashable.com/2008/07/23/corporate-social-media/ Contact Info(these examples are from mid 2008 - this list would be quite a bit conceptbakery llclonger today) T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 47. GROWTH OF SOCIAL NETWORKING… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 48. SOCIAL NETWORKING & MARKETING TRENDS… Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.com
  • 49. SOCIAL MEDIA – FACTS & STATEMENTS… Navigation Start Top facebook Pages Statement IAB Platform Status Report: “If you are not on a social Web 2.0 Showcases networking site you are not on the Internet“ What else 57% of all web users have joined at least on social network Final thoughts The number increases to 96% with teenagers and young adults Contact Info 85% of all college students are active members of Facebook conceptbakery llc 2/3 of them logs in at least once a day T: 310 - 356 6624 W: www.conceptbakery.com 18-24 year olds spend 38% of their total online time on Facebook or E: info@conceptbakery.com similar networks specific to other countries
  • 50. SOCIAL NETWORKING TRENDS & DEVELOPMENTS… Navigation Start Top facebook Pages Nielsen states that social networking is by now more popular Web 2.0 Showcases than email What else Social networking is currently growing 3 times faster than rest of Final thoughts the web. It also grows twice as fast as other popular areas such as games or online search Contact Info A McKinsey study states that 2/3 of all purchasing decisions are being conceptbakery llc T: 310 - 356 6624 influenced by word of mouth - mostly taking place on the web W: www.conceptbakery.com Many key target groups are spending more time on their computers E: info@conceptbakery.com than at the TV
  • 51. TREND – EXPONENTIAL GROWTH OF FACEBOOK… Navigation Facebook doubled their number of members from 100 million to 200 Start million within a year and just surpassed 250 million users Top facebook Pages Over 100 million users log in at least once a day. Web 2.0 Showcases What else The average user has about 120 friends Final thoughts Over 20 million users update their profile daily Over 4 millions users join a fan page each day Contact Info 850 million pictures and 8 million videos are being uploaded monthly conceptbakery llc T: 310 - 356 6624 Over 1 billion updates are being shared per week (links, news, etc.) W: www.conceptbakery.com E: info@conceptbakery.com Over 250 million groups exist on Facebook Facebook is now growing faster internationally than domestically Over 70% of its users already reside outside the US About 30 million users are already accessing Facebook via mobile devices
  • 52. Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.comFINAL THOUGHTS... E: info@conceptbakery.comYou most probably know all of this by now already...
  • 53. FINAL THOUGHTS (FOR NOW) – WHY SOCIAL MEDIA… Navigation Start Top facebook Pages There are many truly exciting opportunities in the world of Web 2.0 Showcases social media and web 2.0 What else Your goals always need to be kept in mind Final thoughts Social media works best as part of an integrated concept Contact Info Don’t be afraid to communicate! conceptbakery llc Great results and plenty of fun could be coming your way T: 310 - 356 6624 W: www.conceptbakery.com Unfortunately the ROI can’t be forecasted in a reliable manner at the E: info@conceptbakery.com time of launching a social media projectPlease note that this presentation is just a little snapshot and is mostprobably outdated by the time you read it since this dynamic area ischanging every day.
  • 54. Navigation Start Top facebook Pages Web 2.0 Showcases What else Final thoughts Contact Info conceptbakery llc T: 310 - 356 6624 W: www.conceptbakery.com E: info@conceptbakery.comMANY THANKS...For staying with us through 54 slides!