Paglia ADP DrivingSales Executive Summit Tech Showcase


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Paglia ADP DrivingSales Executive Summit Tech Showcase

  1. 1. Social Marketing & Reputation Management<br />A Managed Solution from ADP Digital Advertising<br />
  2. 2. Dealers currently see the Social and UGC Online Landscape as a bewildering array of brands and sites!<br />
  3. 3. Dealer Value Propositions<br />Your dealership will achieve a highly positive presence within today’s most popular sites where customers spend hours and hours of their online time. Your dealership sponsored content syndication will grab people’s attention and pull them into your online community. ADP will use your online community’s syndication power to connect your dealership to the millions of people using sites such as:<br />
  4. 4. Social Marketing/Reputation Management StrategyADP Organizes into Solution Component Categories<br />Social Networks<br />Professional Networks<br />Video Hosting Sites<br />Photo Hosting Sites<br />DIY Publishing (Blogs)<br />Consumer Reviews & Ratings<br />SMS, Status & Bookmarking <br />Social Network Platform Tools <br />
  5. 5. SM/RM Solution Components by Category<br /><br />Dealer Sponsored Online Community <br />DigitalRalph says:<br />“Use a network of Web 2.0 sites connected to your online community as a social marketing strategy”<br />
  6. 6. ADP SM/RM Solution Component Deployment Example<br /><br />Dealer Sponsored Online Community<br />
  7. 7. Dealership Communities<br />Your Dealership Community “Social Network” site is the hub of your Hub-and-Spoke Social Marketing and Reputation Management Strategy<br />DealershipCommunity<br />SocialNetwork<br />
  8. 8. Content Drives Traffic and Customer Engagement<br />ADP’s Social Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content. <br />Consumer members of Dealership Community<br /><ul><li>Customer Contests and Incentives (UCN example)
  9. 9. Advertise syndication brands to attract consumers </li></ul>RSS Feeds from OEM’s and Enthusiast sites<br /><ul><li>ADP library of feeds catalogued by brand</li></ul>Video & Photo Feeds from multiple sources<br /><ul><li>ADP library of Media feeds by brand</li></ul>Widgets/Gadgets from multiple sources<br /><ul><li> reseller agreement
  10. 10. Embed selected dealer website content (inventory, specials, etc.)
  11. 11. Over 100 Widget Apps available from platform provider</li></ul>Dealership Employees<br /><ul><li>Fixed Operations
  12. 12. Civic Activities, Fund Raisers, Local Sponsorships,</li></ul>Suppliers<br /><ul><li>Every supplier required to have a profile within community</li></ul>OEM associates - Car Companies are HIGHLY supportive<br />
  13. 13.
  14. 14. Dealership Reputation Management<br />
  15. 15. ADP Reputation Management Solution: positive review generation<br />
  16. 16. ADP Reputation Management Solution: Additional features for dealers<br />
  17. 17. Social marketing solution component costs as shown<br />Automotive Community Ning Premium services bundle - $195 a month <br />DealerRater Certification and Advertising- $295 a month <br />Network Solutions Domains & DNS Hosting (5) $35 a month<br />Facebook - $500 a month for business profile account and PPC advertising<br />MySpace - $500 a month for profile, blog and CPM advertising<br />YouTube - $500 a month for Dealer Channel and CPM advertising<br />Flickr - $25 a month (premium business package)<br />Video Syndication Service - $295 a month<br />BMI commercial music fair use licensing - $35 a month <br />Rebate and Incentives iFrame web service - $50 a month<br />Member Rewards Program plug in app - $50 a month<br /> Google Analytics (Premium) in community site - $25 a month<br />Supplier List above = $2,505 monthly “Subscription & Advertising Costs”, plus additional ADP resource costs of providing :<br /><ul><li>32 Hours Initial Setup Labor (4 days of Social Marketing Analyst)
  18. 18. 24 hours monthly maintenance (6 hours/week ADP analyst )
  19. 19. 4 hours monthly report creation, metrics review and analysis
  20. 20. 1 hour monthly conference call w/dealer to review results/reports</li></ul> Dealer Cost : $4,995 a month @ 12 month term... <br />