ADP Digital Advertising Driving Results Presented On: February17, 2009
ADP Digital Advertising
Display Advertising: Flash Banner Ads <ul><li>Targets 7 key “in-market” consumer behaviors </li></ul><ul><li>Digital Adver...
Campaign Examples at  www.FordDigital.com
ADP AdVantage - Ad Builder
ADP AdVantage - Asset Manager
ADP Ad Network
DoubleClick Reporting
ADP Search Marketing Paid Search Marketing <ul><li>Impressions </li></ul><ul><li>Impression Share </li></ul><ul><li>Clicks...
Search Campaign Tracking
Search Placement / Keyword Report
Google Audio
Google Audio Reporting
Site Centric Reporting <ul><li>Omniture Site Catalyst and Search Center Reporting </li></ul><ul><li>Dealer Dashboards </li...
Omniture Dealer Dashboards
Organic to Paid Keywords Report
Search Engine Optimization Rankings
Global  Omniture Suite Search Terms
Omniture  Global Report Suite Compare Sites
Competitive Analysis <ul><li>Compare Competitive Set </li></ul><ul><ul><li>Benchmark growth </li></ul></ul><ul><ul><li>Vis...
HitWise Competitive Analysis: Clickstream
HitWise Competitive   Analysis: Search Terms
Compete – Unique Visitors
Google AdPlanner and Trends
Search Analytics - Keyword Discovery
Communicating Reports – VMAR and Analysts <ul><li>Roles & Responsibilities:  </li></ul><ul><ul><li>PLAN </li></ul></ul><ul...
ADP Integrated Marketing
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Dealer Dashboard – Tying it all together
Integrating campaigns across tier I - III
Integrating Campaigns - Next Steps? <ul><li>Access to assets </li></ul><ul><li>Advanced notification of new campaigns </li...
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Kia digital advertising 02 17-2009

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  • Help your dealerships dramatically generate more sales and service opportunities at lower costs Keep you informed of search marketing’s rapid growth and change Increase ROI, reduce campaign costs and increase search engine positions Improve your conversions and track your advertising campaigns
  • Kia digital advertising 02 17-2009

    1. 1. ADP Digital Advertising Driving Results Presented On: February17, 2009
    2. 2. ADP Digital Advertising
    3. 3. Display Advertising: Flash Banner Ads <ul><li>Targets 7 key “in-market” consumer behaviors </li></ul><ul><li>Digital Advertising Campaigns </li></ul><ul><ul><li>Get a quote </li></ul></ul><ul><ul><li>Virtual test drive </li></ul></ul><ul><ul><li>Searching vehicle inventory </li></ul></ul><ul><ul><li>Offer-driven </li></ul></ul><ul><ul><li>Trade-in value </li></ul></ul><ul><ul><li>Specific make/model search </li></ul></ul><ul><ul><li>Special financing </li></ul></ul>
    4. 4. Campaign Examples at www.FordDigital.com
    5. 5. ADP AdVantage - Ad Builder
    6. 6. ADP AdVantage - Asset Manager
    7. 7. ADP Ad Network
    8. 8. DoubleClick Reporting
    9. 9. ADP Search Marketing Paid Search Marketing <ul><li>Impressions </li></ul><ul><li>Impression Share </li></ul><ul><li>Clicks </li></ul><ul><li>Click through rate (CTR) </li></ul><ul><li>Cost per click (CPC) </li></ul><ul><li>Average Position </li></ul>
    10. 10. Search Campaign Tracking
    11. 11. Search Placement / Keyword Report
    12. 12. Google Audio
    13. 13. Google Audio Reporting
    14. 14. Site Centric Reporting <ul><li>Omniture Site Catalyst and Search Center Reporting </li></ul><ul><li>Dealer Dashboards </li></ul><ul><li>Phone Calls </li></ul><ul><li>Web Leads </li></ul><ul><li>Conversion Rate </li></ul><ul><li>Cost Per Lead </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Website Pathing </li></ul><ul><li>Time Spent on Site </li></ul><ul><li>Organic vs Paid </li></ul>
    15. 15. Omniture Dealer Dashboards
    16. 16. Organic to Paid Keywords Report
    17. 17. Search Engine Optimization Rankings
    18. 18. Global Omniture Suite Search Terms
    19. 19. Omniture Global Report Suite Compare Sites
    20. 20. Competitive Analysis <ul><li>Compare Competitive Set </li></ul><ul><ul><li>Benchmark growth </li></ul></ul><ul><ul><li>Visitor Length </li></ul></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Competitor Keywords </li></ul></ul><ul><ul><li>Advertising Opportunities </li></ul></ul><ul><ul><li>Upstream traffic </li></ul></ul><ul><ul><li>Downstream traffic </li></ul></ul>
    21. 21. HitWise Competitive Analysis: Clickstream
    22. 22. HitWise Competitive Analysis: Search Terms
    23. 23. Compete – Unique Visitors
    24. 24. Google AdPlanner and Trends
    25. 25. Search Analytics - Keyword Discovery
    26. 26. Communicating Reports – VMAR and Analysts <ul><li>Roles & Responsibilities: </li></ul><ul><ul><li>PLAN </li></ul></ul><ul><ul><li>EXECUTE </li></ul></ul><ul><ul><li>MEASURE/REPORT </li></ul></ul><ul><li>This equates to: </li></ul><ul><ul><li>Evaluate dealership current marketing and advertising activities </li></ul></ul><ul><ul><li>Develop annual, quarterly and monthly advertising calendars </li></ul></ul><ul><ul><li>Work with dealer on budget development and spend </li></ul></ul><ul><ul><li>Execute marketing campaigns </li></ul></ul><ul><ul><li>Report and assess results to improve dealer ROI </li></ul></ul><ul><ul><li>Benchmark results and recommend best practices </li></ul></ul><ul><ul><li>Coordinate campaigns </li></ul></ul>
    27. 27. ADP Integrated Marketing
    28. 28. Dealer Dashboard – Tying it all together
    29. 29. Dealer Dashboard – Tying it all together
    30. 30. Dealer Dashboard – Tying it all together
    31. 31. Dealer Dashboard – Tying it all together
    32. 32. Dealer Dashboard – Tying it all together
    33. 33. Integrating campaigns across tier I - III
    34. 34. Integrating Campaigns - Next Steps? <ul><li>Access to assets </li></ul><ul><li>Advanced notification of new campaigns </li></ul><ul><li>Sharing of data </li></ul><ul><li>Incentive Feeds </li></ul><ul><li>Conference call and meeting schedule </li></ul>

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