Hub and Spoke Case Study - Brickell Honda

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Hub and Spoke Social Media Marketing Case Study - Brickell Honda

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  • MyMiamiHonda.com becomes the content repository and centralized distribution point feeding out across the social web and into the appropriate site profiles and accounts from amongst 300+ that have been set up to date for Brickell Honda.
  • Articles and content being syndicated out from the MyMiamiHonda.com hub social network contain references, citations, reviews and a wide range of content that all link back to BrickellHonda.com
  • Brickell Honda’s syndicated profiles set up within over 200 of the web’s most popular business listing services and online directories such as Google Places, Yahoo Business Listings, Merchant Circle and more serve as a primary driver of inbound phone call traffic to the dealership’s sales and service departments.
  • Hub and Spoke Case Study - Brickell Honda

    1. 1. Social Media DashboardProvides centralized account/profile access and monitoring
    2. 2. MyMiamiHonda.com
    3. 3. BrickellHonda.com
    4. 4. Phone Flow
    5. 5. Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow) DEALERSHIP SPONSORED SOCIAL NETWORK (community) Brickell Honda Story, Article or News
    6. 6. Content Distribution Hub Site• Application Layer Integration• Automated Syndication (RSS/widgets)• User Triggered Syndication• Manual Placement (copy & paste) www.MyMiamiHonda.com
    7. 7. After I click the “Share” button below a photo in Brickell Honda’s MyMiamiHonda.com socialnetwork, a new window automatically pops open and Facebook recognizes me, has me alreadylogged in and the photo’s headline, description and thumbnail is preloaded and ready to go… Iadd a comment in the box at the top explaining why I am sharing this Honda dealer’s imagebecause it shows a business reinvesting in the local community… Wouldn’t you? If user is not inthe mood to type, they can just click the “Share” button on the bottom right…
    8. 8. When I was dropped back intoMyMiamiHonda.com, I clicked on theTwitter link… With that one click of mymouse, the site’s syndicationintegration pushes a status update tothe Miami Honda Twitter account,ready to share with customers, friends,family, coworkers (Twitter followers) ina nicely pre-populated message…With a link to the photo!
    9. 9. What about Search Engines? Will Social Network pages, blogs, etc. be indexed by Google? Is there any value to references made about our dealership and the anchor text links that we put into our profile pages? Brickell Social Media Profiles in Search Engine Results Pages (SERP)… Measured in “Pages” rather than “Position”!
    10. 10. SERP #1
    11. 11. SERP #1.5
    12. 12. 100% BrickellMotors controlled or Owned sites SERP #2
    13. 13. 90% BrickellMotors controlled or Owned sites SERP #3
    14. 14. 100% BrickellMotors controlled or Owned sites SERP #4
    15. 15. 100% BrickellMotors controlled or Owned sites SERP #5
    16. 16. 100% BrickellMotors controlled or Owned sites SERP #6
    17. 17. 100% BrickellMotors controlled or Owned sites SERP #7
    18. 18. 100% BrickellMotors controlled or Owned sites SERP #8
    19. 19. 100% BrickellMotors controlled or Owned sites SERP #9
    20. 20. 100% BrickellMotors controlled or Owned sites SERP #10

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