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Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communi...
An industry in  CRISIS
Strategy
 
Drive one.
 
Meet one.
HOW?
 
 
 
 
 
 
 
Leadership
 
 
Internal
 
<ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, ...
External
Source: Universal McCann’s Wave3 study, April 2008
 
 
 
 
 
 
Is it working?
 
 
 
 
 
How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </l...
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Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

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Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty

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Transcript of "Ford Social Media Marketing Strategy for the Auto Industry - Scott Monty"

  1. 1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  2. 2. An industry in CRISIS
  3. 3. Strategy
  4. 5. Drive one.
  5. 7. Meet one.
  6. 8. HOW?
  7. 16. Leadership
  8. 19. Internal
  9. 21. <ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, training, culture, knowledge management </li></ul>
  10. 22. External
  11. 23. Source: Universal McCann’s Wave3 study, April 2008
  12. 30. Is it working?
  13. 36. How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </li></ul><ul><li>Email : smonty@ford.com </li></ul>
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