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Digital Dealer Conference 7; Social Marketing and Reputation Management Presentation

by President at Automotive Media Partners, LLC on Nov 15, 2009

  • 1,997 views

UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added ...

UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia

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  • ralphpaglia Ralph Paglia, President at Automotive Media Partners, LLC Automotive Social Media Marketing Reputation Management
    If you found this presentation because you are interested in Automotive Social Media Marketing and Reputation Management, then you should visit and join the new online community for auto industry professionals who are Social Media Marketing practitioners at http://www.AutomotiveSocial.com and be sure to follow the Twitter profile connected to this community at http://Twitter.com/AutoSocial and become an Automotive Social Media Marketing fan at http://Facebook.com/AutomotiveSocial

    ADP now has an automotive social marketing online community located at http://www.ADPsocial.com and our Twitter profile is at http://twitter.com/ADPDM and our Facebook Fan page is at http://facebook.com/ADPsocial
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  • ralphpaglia Ralph Paglia, President at Automotive Media Partners, LLC For more information and examples of dealers using social media in a variety of ways to achieve their objectives, please visit the Blog and Forum sections of http://www.AutomotiveDigitalMarketing.com . There is also a new online community of Social Media Marketing professionals at http://www.AutomotiveSocial.com 4 years ago
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  • KellyCar Kelly Auto Group at Kelly Auto Group An all new lineup of environmentally responsible 2010 Nissan cars, trucks and SUV's is available from Kelly Nissan, located in Easton, PA. Kelly Nissan is one of America's best Nissan Dealerships as measured by sales and service customer satisfaction. The Kelly Nissan dealership sponsors the unique social network based Kelly Automotive Community website at http://www.KellyCarCommunity.com. You should visit and join this automotive social network to receive special discounts on Nissan new and used vehicles, genuine Nissan accessories, parts and Nissan repair and maintenance service. Kelly Nissan also hosts a more typical dealership eCommerce website located at http://www.KellyCar.com where their entire inventory of new Nissans, including a huge selection of 2010 Nissan models, as well as their large inventory of Certified Pre-Owned Nissan cars, trucks and SUV's is updated daily, providing car buyers with full details including prices and optional equipment descriptions. 4 years ago
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Digital Dealer Conference 7; Social Marketing and Reputation Management Presentation Digital Dealer Conference 7; Social Marketing and Reputation Management Presentation Presentation Transcript