There is no other advertising solution like Showcase available today. With special pricing for Ford only and the exclusivity aspect, Showcase is an effective and targeted way to communicate with in-market car buyers. This solution has many new enhancements coming in the future that existing customers will have access to.
Digital Advertising Program Overview John Stremel, OEM Development Manager & Orkide Houston, Manager, Dealer Support October 14, 2008
Dealer Showcase Why would a Ford Dealer want to advertise with this solution?
Kelley Blue Book Digital Advertising Programs for Ford and Lincoln Mercury Dealers KBB.com is the #1 automotive web site* 53% of KBB.com visitors plan to buy within the next 3 months** Half of online shoppers come to KBB.com† KBB.com is the most visited automotive information web site† Our online advertising packagebased on your individual needs, Kelley Blue Book will create custom advertising packages for ford and Lincoln Mercury dealers leveraging many different ad placements‡ resulting in reaching more lower funnel car shoppers.
Dealer Showcase Package Be the only Showcase Dealer reaching local new and used car shoppers.
Reach in-market shoppers in your local area • Exclusively target local car shoppers by make and territory • Customize your ad placement based on dealer-defined territory Prominent placement and special Showcase Dealer recognition • Be the only advertiser in your market area to showcase on kbb.com • Maximize brand exposure on new-car pricing report page and 130+ additional premium pages • Secure top dealer placement on search result pages • Enhance your marketing message using dynamic, expanding rich-media ads Drive more traffic to your Web site • Link your banner ad and listings directly to your dealer Web site • Generate high quality leads from kbb.com
Auto Intender Package Reach local car shoppers by advertising on the used-car home page and used-car category pages. Premium ad placement and branding opportunity • Reach new-car shoppers researching their trade-in information in the used-car section • Secure top-of-page positioning to ensure your ad message is seen first and every time • Maximize ad investment by marketing only to targeted customers • Target local car shoppers researching any make and model • Enhance your marketing message using available rich-media ads • Align your brand with the #1 automotive Web site trusted by millions of car shoppers
Run of Used Package – Leaderboard, Skyscraper Target local car shoppers researching their next vehicle purchase. Maximize brand impact • Customize your ad placement based on make and dealer-defined territory • Effectively shut out your local competition by owning multiple ad units (leaderboard and skyscraper combined) • Reach new-car shoppers researching trade-in information in the used-car section • Premium page takeovers increase brand recognition and purchase consideration • Maximize brand exposure on make-specific content pages • Powerful add-on for your Dealer Showcase ad package
Behavioral Targeting Network (BT) Target local in-market shoppers as they visit other relevant network Web sites. Dealer Ads are delivered to the following category of niche Web sites: • Automotive • Business/Finance • Career • Family • Music • Photo/Video Sharing • Sports • Social Networking • Technology • And More! Premium ad placement on top local Web sites • Identify your target shoppers while they research their next vehicle purchase on kbb.com • Qualify and track those shoppers as they leave kbb.com • Display your marketing message to the same kbb.com visitors when they enter other network sites • Increase purchase consideration by reaching intended shoppers in the right place, at the right time
Kelley Blue Book Advertising Network Incentive Earnback Program is available through December 31, 2008 to Ford and Lincoln Mercury Dealers Media Spend vs. Credited Earnback (Sept – Dec, 2008) Ford Exclusive – Kelley Blue Book Online Display Advertising Network Eligible dates for generating dealer incentive credit: Jan 1 through June 30, 2009
Requirements: Qualified Dealers must spend a minimum of $1,000 in 2008, September 1 - December 31, 2008, through the purchase of display advertising placements through the Kelley Blue Book Ford Digital Advertising Program.
Incentive Payout: Qualifying dealers will receive an account credit towards display advertising that run from January 1, 2009 through June 30, 2009.
Program Goals: This incentive program for Ford and Lincoln Mercury dealers is designed to introduce you to the benefits of using the most enhanced targeting capabilities offered in media. Through the use of one of the industry’s most powerful advertising platforms, Kelley Blue Book will help you get your dealer advertising in front of local, in-market automotive shoppers.
DEALER ACTION REQUIRED:Dealers who choose to participate in this program must complete the online FLM Digital Advertising enrollment form at www.flmdigital.com
*Source: C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2008 Spring Automotive Web Site Usefulness Study. **Source: 2008 Kelley Blue Book Marketing Research New and Used Car Pricing Survey. †Source: C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study.‡Based on availability