Award-Winning  2011 Best VideoOptimization Platform
The Company
Car-Mercial Company Info•   Privately owned since 2005•   Located in Boca Raton – Florida•   40+ employees•   100% Proprie...
Top Ranked Video SEO Company2010- Top Companies to watch2011- Best Video Optimization platform2012- Best of the Best NADA2...
Top Ranked Automotive Clients
Quick Overview: Video & Search Marketing
Online Video Ranked Most Useful Ad Format                       • Video = Currently 55% of all                         Int...
Online Video Ranked Most Useful Ad Format                            • 95% of car buyers use                              ...
Consumer Decision-Making Model
11 hours   7 hours
Aggressive Search Strategy = “WIN”•   98% of car buyers “DON‟T” go past PAGE 1 of Search results                  •   Up t...
What is Universal Search?(May 2007) All major search engines use this now!•   Websites                   •   News•   Micro...
Universal Search Example   • Video + Website = Max market     share   • 95% of paid search impressions     Never get click...
Tablets Ranked Highest in Usefulness               • Easy to use & portable               • Video streams fast now        ...
Shoppers Use Both Branded and Non-Branded                  •   Average consumer using search 10+ years                  • ...
• Target in-market buyers• Promote new models• Highlight model features to  buyers• Highlight your dealership• Promote spe...
•   Target buyers looking for used vehicles•   Minimize 3rd party lead providers    listings•   Minimize private seller‟s ...
• Target service business• 20% of service searches use  GEO keywords• Push out Big Box service  retailers• Push out local ...
•   Manage your Positive PG 1 Online reputation•   67% of customers put “Post Purchase    Experience” online•   4 out of 5...
• Target in-market buyers &  competing brands• Average car buyer looks at 3  different brands• Highlight your brands featu...
How Car-Mercial Works?    Produce Multiple Unique Videos each month1   • Custom Real Motion Videos    • Real Human Voice  ...
Properly Tag Each Video       Title       Hyperlink & Description Info       Category       Tags
Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
Reporting
1st Page Search Listings
Keyword Rank Reporting
Questions?
Thank You
Video SEO Tips to Get on Page 1    Google, Yahoo, and Bing                                  By                            ...
Overview of this Presentation• Quick Review – Growth of Online Video• Examples - Video SEO & Video Content Ideas• Video SE...
Growth of Online Video  (A Quick Review)
Online Video Ranked Most Useful Ad Format                            • 95% of car buyers use                              ...
% Video Growth             36
April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each  month• Average U....
Online Video Ranked Most Useful Ad Format     Google 2011 Automotive Shopper Study   • Video = Currently 55% of all       ...
11 hours   7 hours
Aggressive Search Strategy = “WIN”•   98% of car buyers “DON‟T” go past PAGE 1 of Search results                  •   Up t...
Tablets Ranked Highest in UsefulnessGoogle 2011 Automotive Shopper Study                                       • Easy to u...
Shoppers Use Both Branded and Non-BrandedGoogle 2011 Automotive Shopper Study   •   Average consumer using search 10+ year...
Video = Part Of Digital Strategy                                                                            Websites      ...
What is Universal Search?(May 2007) All major search engines use this now!•   Websites                   •   News•   Micro...
Universal Search Example   • Video + Website = Max market     share   • 95% of paid search impressions     Never get click...
Examples of Video SEO   & Video Content
• Target in-market buyers• Promote new models• Highlight model features to  buyers• Highlight your dealership• Promote spe...
•   Target buyers looking for used vehicles•   Minimize 3rd party lead providers    listings•   Minimize private seller‟s ...
• Target service business• 20% of service searches use  GEO keywords• Push out Big Box service  retailers• Push out local ...
•   Manage your Positive PG 1 Online reputation•   67% of customers put “Post Purchase    Experience” online•   4 out of 5...
• Target in-market buyers &  competing brands• Average car buyer looks at 3  different brands• Highlight your brands featu...
Video SEO Tips(Do‟s and Don‟ts)
Important Video SEO Elements•   Video content must be unique- no duplicates as this is SPAM•   Video length < 2 minutes - ...
Properly Tag Each Video       Title       Hyperlink & Description Info       Category       Tags
Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
Video SEO & ROI  (Expectations)
Video SEO ROI Expectations:•   Video Seo is 5 years old – young in advertising world and not completely measurable.•   Use...
Questions?        By    AJ LeBlanc Managing Partneraj@car-mercial.com   561-319-3227
Overview of this Presentation• Quick review - Growth of Online Video• Video SEO Examples• Video SEO Processes• Video SEO R...
Growth of Online Video   (A Quick Review)   CONFIDENTIAL - FOR VOLKSWAGEN USE                   ONLY
Online Video Ranked Most Useful Ad Format                            • 95% of car buyers use                              ...
% Video Growth             63
April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each  month• Average U....
Online Video Ranked Most Useful Ad Format     Google 2011 Automotive Shopper Study   • Video = Currently 55% of all       ...
Onsite < Online• Have strategy to connect  with buyers during this  11hrs• Max time eyeballs spend  on any real estate =  ...
11 hours   7 hours
Video = Part Of Digital Strategy                                                                            Websites      ...
What is Universal Search?(May 2007) All major search engines use this now!•   Websites                   •   News•   Micro...
Universal Search Example   • Video + Website = Max market     share   • 95% of paid search impressions     Never get click...
Aggressive Search Strategy = “WIN”•   98% of car buyers “DON‟T” go past PAGE 1 of Search results                  •   Up t...
Tablets Ranked Highest in UsefulnessGoogle 2011 Automotive Shopper Study                                       • Easy to u...
Shoppers Use Both Branded and Non-Branded                  •   Average consumer using search 10+ years                  • ...
Website Visitors > Lead Conversion                 • Internet is a tool, not a                   complete solution!
Video SEO Examples            New            Used   Reputation Management      Brand Conquest           Service
• Target in-market local new Car  Buyers• Promote new models• Highlight model features to  prospects• Highlight your deale...
•   Target local used vehicle buyers•   Minimize 3rd party lead providers    listings•   Minimize private seller‟s listing...
•   Manage your Positive Page 1 Online Reputation•   Protect your “Dealer Brand” online•   67% of customers put “Post Purc...
• Generate new online market-  share• Target in-market buyers &  competing brands• Average car buyer looks at 3  different...
• Target local service customers• 20% of service searches have  GEO keyword• Push out Big Box service chains• Push out loc...
Video SEO Processes
Important Video SEO Elements•   Video content always has to be unique- no duplicates as this is SPAM•   Video length < 2 m...
Properly Tag Each Video       Title       Hyperlink & Description Info       Category       Tags
Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
Video SEO & ROI  (Expectations)
Video SEO ROI Expectations:•   Video Seo is 5 years old – young in advertising world and not completely measurable.•   Use...
The Company
Top Ranked Video SEO Company2010- Top Companies to watch2011- Best Video Optimization platform2012- Best of the Best NADA2...
Car-Mercial Company Info•   Privately owned since 2005•   Located in Boca Raton – Florida•   40+ employees•   100% Proprie...
Top Ranked Automotive Clients#1 Honda Dealer 2011 & 2010#1 Acura Dealer 2011 & 2010    #1 Jeep Dealer 2010
How Car-Mercial Works?    Produce Multiple Unique Videos each month1   • Custom Real Motion Videos    • Real Human Voice  ...
Monthly Reporting CONFIDENTIAL - FOR VOLKSWAGEN USE                 ONLY
1st Page Search Listings
Keyword Rank Reporting
Questions?        By    AJ LeBlanc Managing Partneraj@car-mercial.com   561-319-3227
Thank YouCONFIDENTIAL - FOR VOLKSWAGEN USE                ONLY
Video Ad Network  2011 Best VideoOptimization Platform
The Video Ad Network Platform
Strategic Approach             REACH                         RELEVANCY                                RESULTS     REACHOBJ...
Creative Units: In-Stream Video AdsIn-stream Video Ads :15 - :30 Seconds in LengthCar-mercial focuses on in-stream online ...
Drive Awareness• Geo target to local car buyers on the largest  online video ad network in the U.S.• Build brand awareness...
Case Study - Gunn Nissan       Generate awareness among males 25-54 within specific zip codes and increase sales.Videos pl...
PLAN SUMMARY: SAN ANTONIO                                                       GUNN NISSAN- CASE STUDY SAMPLE REPORT     ...
SAMPLE SITE LISTAutomotive                                             Home & GardenAutoblog                              ...
IMPACT OF ONLINE VIDEO
% Video Growth            108
April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each  month• Average U....
Online Video Ranked Most Useful Ad Format     Google 2011 Automotive Shopper Study   • Video = Currently 55% of all       ...
Questions?        By    AJ LeBlanc Managing Partneraj@car-mercial.com   561-319-3227
Thank YouCONFIDENTIAL - FOR VOLKSWAGEN USE                ONLY
Car-Mercial Video SEO Services for Car Dealers
Car-Mercial Video SEO Services for Car Dealers
Car-Mercial Video SEO Services for Car Dealers
Car-Mercial Video SEO Services for Car Dealers
Car-Mercial Video SEO Services for Car Dealers
Car-Mercial Video SEO Services for Car Dealers
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Car-Mercial Video SEO Services for Car Dealers

  1. 1. Award-Winning 2011 Best VideoOptimization Platform
  2. 2. The Company
  3. 3. Car-Mercial Company Info• Privately owned since 2005• Located in Boca Raton – Florida• 40+ employees• 100% Proprietary developed & owned software platform• Main industry- Automotive• Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada• Partners– Have built & sold more than $1 Billion in technology companies:
  4. 4. Top Ranked Video SEO Company2010- Top Companies to watch2011- Best Video Optimization platform2012- Best of the Best NADA2012- Top Companies to watch
  5. 5. Top Ranked Automotive Clients
  6. 6. Quick Overview: Video & Search Marketing
  7. 7. Online Video Ranked Most Useful Ad Format • Video = Currently 55% of all Internet traffic • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  8. 8. Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure#1
  9. 9. Consumer Decision-Making Model
  10. 10. 11 hours 7 hours
  11. 11. Aggressive Search Strategy = “WIN”• 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo• Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches• Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  12. 12. What is Universal Search?(May 2007) All major search engines use this now!• Websites • News• Micro-sites • Paid listings• Maps • Social Media• Images • Blogs• Reviews • Remarketing• Local Places • Videos*Video’s show up 50% of the time on Page 1 Search results*
  13. 13. Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  14. 14. Tablets Ranked Highest in Usefulness • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  15. 15. Shoppers Use Both Branded and Non-Branded • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  16. 16. • Target in-market buyers• Promote new models• Highlight model features to buyers• Highlight your dealership• Promote specials & incentives
  17. 17. • Target buyers looking for used vehicles• Minimize 3rd party lead providers listings• Minimize private seller‟s listings• Reduce other dealer‟s trade-in listings• Promote specials• Generate your own 1st page real estate
  18. 18. • Target service business• 20% of service searches use GEO keywords• Push out Big Box service retailers• Push out local repair/body shops• Promote services, amenities, specials… etc
  19. 19. • Manage your Positive PG 1 Online reputation• 67% of customers put “Post Purchase Experience” online• 4 out of 5 prospects research your dealership• 1 in 5 changed their mind based on unfavorable reviews• Promote trust & authenticity of brand in your market• Don‟t sell cars for your competition!
  20. 20. • Target in-market buyers & competing brands• Average car buyer looks at 3 different brands• Highlight your brands features & advantages• Generate new online market share
  21. 21. How Car-Mercial Works? Produce Multiple Unique Videos each month1 • Custom Real Motion Videos • Real Human Voice BRANDING NEW USED SERVICE ANNIHILATION Plan A Plan B Multiply2 • Using Proprietary VSEO Software Tags each clip with unique identities for reporting to track & manage Optimize Each Video3 • With Proper Meta/Data Key Words Optimize Placement on Top Search Engines Distribute To Search Engines4 Measure, Manage and Improve Videos5 • On Multiple Search Engines (Like TV Networks) to report • Actual Positions in Search Engines • Gain ROI=Real Estate on the Internet/ Increase online market share!
  22. 22. Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  23. 23. Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
  24. 24. Reporting
  25. 25. 1st Page Search Listings
  26. 26. Keyword Rank Reporting
  27. 27. Questions?
  28. 28. Thank You
  29. 29. Video SEO Tips to Get on Page 1 Google, Yahoo, and Bing By AJ LeBlanc Managing Partner aj@car-mercial.com 2011 Best Video 561-319-3227 Optimization Platform
  30. 30. Overview of this Presentation• Quick Review – Growth of Online Video• Examples - Video SEO & Video Content Ideas• Video SEO Tips- Do‟s & Don‟ts• Video SEO ROI & Expectations• Questions
  31. 31. Growth of Online Video (A Quick Review)
  32. 32. Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure#1
  33. 33. % Video Growth 36
  34. 34. April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer‟s website
  35. 35. Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  36. 36. 11 hours 7 hours
  37. 37. Aggressive Search Strategy = “WIN”• 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo• Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches• Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  38. 38. Tablets Ranked Highest in UsefulnessGoogle 2011 Automotive Shopper Study • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  39. 39. Shoppers Use Both Branded and Non-BrandedGoogle 2011 Automotive Shopper Study • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  40. 40. Video = Part Of Digital Strategy Websites • Keep visitors on your website longer • Conversion rates of 300-500% • Show off your inventory using sight, sound & motion • Bio‟s of staff • Customer testimonials/reviews Video SEO Email Marketing• Gain multiple1stpage listings in search engines Use Video to Send video walk-arounds of your inventory from a reduce competitors„ online market share• Use *UNIVERSAL SEARCH* to gain the edge engage with salesperson to prospects and build a personal bridge to get them to the store. customers! In-Store Display Social Media Promote specials, awards, amenities, community Post positive customer testimonials & community events, family history, bio‟s of staff & show events to continously remarket your current testimonials to customers sitting in Dealership. customers and keep them feeling good about your business‟s involvement in the local community.
  41. 41. What is Universal Search?(May 2007) All major search engines use this now!• Websites • News• Micro-sites • Paid listings• Maps • Social Media• Images • Blogs• Reviews • Remarketing• Local Places • Videos*Video’s show up 50% of the time on Page 1 Search results*
  42. 42. Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  43. 43. Examples of Video SEO & Video Content
  44. 44. • Target in-market buyers• Promote new models• Highlight model features to buyers• Highlight your dealership• Promote specials & incentives
  45. 45. • Target buyers looking for used vehicles• Minimize 3rd party lead providers listings• Minimize private seller‟s listings• Reduce other dealer‟s trade-in listings• Promote specials• Generate your own 1st page real estate
  46. 46. • Target service business• 20% of service searches use GEO keywords• Push out Big Box service retailers• Push out local repair/body shops• Promote services, amenities, specials… etc
  47. 47. • Manage your Positive PG 1 Online reputation• 67% of customers put “Post Purchase Experience” online• 4 out of 5 prospects research your dealership• 1 in 5 changed their mind based on unfavorable reviews• Promote trust & authenticity of brand in your market• Don‟t sell cars for your competition!
  48. 48. • Target in-market buyers & competing brands• Average car buyer looks at 3 different brands• Highlight your brands features & advantages• Generate new online market share
  49. 49. Video SEO Tips(Do‟s and Don‟ts)
  50. 50. Important Video SEO Elements• Video content must be unique- no duplicates as this is SPAM• Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s• Upload frequency- every month as search engines prefer new content• Upload to numerous video sites- don‟t put eggs in one basket/network• Create multiple accounts-manage each account per video site• Number of videos- a lot (VIN specific walk arounds, service, how to, sales, branding, testimonials, community, financing, special programs, awards, amenities, location…etc)• Put testimonial videos on Facebook & website tab – get signed releases!• Put video bio‟s of sales & service staff on facebook & website tab – brings personal connection• Quality video content- no shaky videos! & no white noise!• Title, tags, categories, descriptions, comments, ratings• Hyperlink URL‟s, phone numbers, store address, maps• Proper keyword optimization-use variety , update keywords, don‟t SPAM!• Build a process to be efficient at all these tasks & be committed!• Are You Doing This Each Month?
  51. 51. Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  52. 52. Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
  53. 53. Video SEO & ROI (Expectations)
  54. 54. Video SEO ROI Expectations:• Video Seo is 5 years old – young in advertising world and not completely measurable.• Use as competitive product- dominate your online market share = sales & service $$$$$• Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5 different dealers websites before they go to the 1st lot)• Manage your reputation in search & push out customers unfavorable comments about your dealership - Don‟t sell cars for your competition! Toot your own horn and be proactive with PR!• View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s• View counts – not counted if not full view on most engines or if embedded on other sites• Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks• Reality of Search- people manage their point in research process – open tabs & new browsers- Example• Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example• Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel!• Don‟t let competing dealers employ this strategy & reduce your online market share!• ROI = Real Estate on the Internet
  55. 55. Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
  56. 56. Overview of this Presentation• Quick review - Growth of Online Video• Video SEO Examples• Video SEO Processes• Video SEO ROI• Car-mercial Video SEO Platform• Questions CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  57. 57. Growth of Online Video (A Quick Review) CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  58. 58. Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure#1
  59. 59. % Video Growth 63
  60. 60. April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer‟s website
  61. 61. Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  62. 62. Onsite < Online• Have strategy to connect with buyers during this 11hrs• Max time eyeballs spend on any real estate = SCREEN• Connect with buyers using Video (sight, sound, & motion)
  63. 63. 11 hours 7 hours
  64. 64. Video = Part Of Digital Strategy Websites • Keep visitors on your website longer • Conversion rates of 300-500% • Show off your inventory using sight, sound & motion • Bio‟s of staff • Customer testimonials/reviews Video SEO Email Marketing• Gain multiple1stpage listings in search engines Use Video to Send video walk-arounds of your inventory from a reduce competitors„ online market share• Use *UNIVERSAL SEARCH* to gain the edge engage with salesperson to prospects and build a personal bridge to get them to the store. customers! In-Store Display Social Media Promote specials, awards, amenities, community Post positive customer testimonials & community events, family history, bio‟s of staff & show events to continously remarket your current testimonials to customers sitting in Dealership. customers and keep them feeling good about your business‟s involvement in the local community.
  65. 65. What is Universal Search?(May 2007) All major search engines use this now!• Websites • News• Micro-sites • Paid listings• Maps • Social Media• Images • Blogs• Reviews • Remarketing• Local Places • Videos*Video’s show up 50% of the time on Page 1 Search results*
  66. 66. Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  67. 67. Aggressive Search Strategy = “WIN”• 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo• Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches• Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  68. 68. Tablets Ranked Highest in UsefulnessGoogle 2011 Automotive Shopper Study • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  69. 69. Shoppers Use Both Branded and Non-Branded • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  70. 70. Website Visitors > Lead Conversion • Internet is a tool, not a complete solution!
  71. 71. Video SEO Examples New Used Reputation Management Brand Conquest Service
  72. 72. • Target in-market local new Car Buyers• Promote new models• Highlight model features to prospects• Highlight your dealership• Promote Specials Programs
  73. 73. • Target local used vehicle buyers• Minimize 3rd party lead providers listings• Minimize private seller‟s listings• Reduce other dealer‟s trade-in listings• Promote specials• Generate your own 1st page real estate
  74. 74. • Manage your Positive Page 1 Online Reputation• Protect your “Dealer Brand” online• 67% of customers put “Post Purchase Experience” online• 4 out of 5 prospects research you before showing up• 1 in 5 changed their mind based on unfavorable reviews• Promote trust & authenticity of your brand in your market.• Don‟t sell cars for your competition down the street!
  75. 75. • Generate new online market- share• Target in-market buyers & competing brands• Average car buyer looks at 3 different makes• Highlight your brands features & advantages
  76. 76. • Target local service customers• 20% of service searches have GEO keyword• Push out Big Box service chains• Push out local repair/body shops• Promote services, amenities, specials…etc.
  77. 77. Video SEO Processes
  78. 78. Important Video SEO Elements• Video content always has to be unique- no duplicates as this is SPAM• Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s• Upload frequency- every month as search engines prefer new content• Upload to numerous video sites- don‟t put eggs in one basket/network• Create multiple accounts-manage each account per video site• Number of videos- a lot (VIN specific walk-arounds, service, how to, sales, branding, testimonials, community, financing, special programs, awards, amenities, location…etc)• Put your testimonials on Facebook page & website tab- get signed releases!• Put bio‟s of sales & service staff on website tab- brings personal connection• Quality video content- no shaky videos! & no white noise!• Title, tags, categories, descriptions, comments, ratings• Hyperlink URL‟s, phone numbers, store address, maps• Proper keyword optimization-use variety, update keywords, don‟t SPAM!• Build a process to be efficient at all these tasks & be committed!• Are You Doing This Each Month?
  79. 79. Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  80. 80. Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
  81. 81. Video SEO & ROI (Expectations)
  82. 82. Video SEO ROI Expectations:• Video Seo is 5 years old – young in advertising world and not completely measurable.• Use as competitive product- dominate your online market share = sales & service $$$$$• Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5 different dealers websites before they go to the 1st lot)• Manage your reputation in search & push out customers unfavorable comments about your dealership - Don‟t sell cars for your competition! Toot your own horn and be proactive with PR!• View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s• View counts – not counted if not full view on most engines or if embedded on other sites• Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks• Reality of Search- people manage their point in research process – open tabs & new browsers- Example• Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example• Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel!• Don‟t let competing dealers employ this strategy & reduce your online market share!• ROI = Real Estate on the Internet
  83. 83. The Company
  84. 84. Top Ranked Video SEO Company2010- Top Companies to watch2011- Best Video Optimization platform2012- Best of the Best NADA2012- Top Companies to watch
  85. 85. Car-Mercial Company Info• Privately owned since 2005• Located in Boca Raton – Florida• 40+ employees• 100% Proprietary developed & owned software platform• Main industry- Automotive• Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada• Partners– Have built & sold more than $1 Billion in technology companies:
  86. 86. Top Ranked Automotive Clients#1 Honda Dealer 2011 & 2010#1 Acura Dealer 2011 & 2010 #1 Jeep Dealer 2010
  87. 87. How Car-Mercial Works? Produce Multiple Unique Videos each month1 • Custom Real Motion Videos • Real Human Voice BRANDING NEW USED SERVICE ANNIHILATION Plan A Plan B Multiply2 • Using Proprietary VSEO Software Tags each clip with unique identities for reporting to track & manage Optimize Each Video3 • With Proper Meta/Data Key Words Optimize Placement on Top Search Engines Distribute To Search Engines4 Measure, Manage and Improve Videos5 • On Multiple Search Engines (Like TV Networks) to report • Actual Positions in Search Engines • Gain ROI=Real Estate on the Internet/ Increase online market share!
  88. 88. Monthly Reporting CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  89. 89. 1st Page Search Listings
  90. 90. Keyword Rank Reporting
  91. 91. Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
  92. 92. Thank YouCONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  93. 93. Video Ad Network 2011 Best VideoOptimization Platform
  94. 94. The Video Ad Network Platform
  95. 95. Strategic Approach REACH RELEVANCY RESULTS REACHOBJECTIVE OBJECTIVE OBJECTIVEIncrease engagement of local Car-mercial‟s ad decisioning Ensure optimization against keyauto buyers within the Video AD platform ensures campaigns run on performance metrics (CTR andNetwork‟s target audience of relevant sites and programming. Completion Rate) with targetages18yrs+. audience.SOLUTION SOLUTION SOLUTIONLargest aggregator of audience Car-mercial has created a Car-mercial will deliver robustdata for Online Video = greatest customized site list to ensure analytics and optimizationcoverage for targeted market & messaging is delivered in throughout the campaign in andemographics known against contextually relevant environments effort to maximize reach andages 18yrs+ consumers. for the ages 18yrs+ target audience achieve key targeted campaign & market area. objectives.
  96. 96. Creative Units: In-Stream Video AdsIn-stream Video Ads :15 - :30 Seconds in LengthCar-mercial focuses on in-stream online video advertisingacross high quality, professionally produced publishers. In-stream video ads are displayed in sequence before or duringthe video content being consumed by the users. Standard video length is up to :30 seconds, custom lengths available upon request. Pricing is based on inventory and demographic factors which vary per market & availability.
  97. 97. Drive Awareness• Geo target to local car buyers on the largest online video ad network in the U.S.• Build brand awareness and purchase intent within specific DMA‟s. • Drive site traffic with professionally produced, high quality, targeted-TV style placed pre-roll video ads on highly visited websites. • Advanced targeting capabilities available - behavioral, retargeting, Geo, search, zip code, …etc.)
  98. 98. Case Study - Gunn Nissan Generate awareness among males 25-54 within specific zip codes and increase sales.Videos played on 40+ Websites / San Antonio Market / 30 specificMencodes and increase sales. Generate awareness among males 25-54 within Days / zip & Women 18+ Years Old 313,799 82% 3,716 Video Ad plays against target DMA Completion rate - watched full video Ad Direct clicks to the Gunn Nissan website = 1.18% click rate
  99. 99. PLAN SUMMARY: SAN ANTONIO GUNN NISSAN- CASE STUDY SAMPLE REPORT FLIGHT IMPRESSIONS Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps 04/01/2012 04/30/2012 30 0 313,480 313,799 PLAN METRICS Broadband Video Universe: 178,935,896 REACH/FREQUENCY CAMPAIGN OBJECTIVES Undup. Reach Avg Frequency GRPs CTR Completion % Completed % 79,601 3.93 0.18 1.18% 82% 75%CAMPAIGN DELIVERY ANALYSIS AVE IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18% Plan Total: 313,799 79,601 3.94 0.18 1.18% CAMPAIGN QUARTILE ANALYSIS TOTAL CLICKS: 3,716 25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION % GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82% Total: 91% 84% 79% 75% 234,058 82%
  100. 100. SAMPLE SITE LISTAutomotive Home & GardenAutoblog DIYAutoTrader.coma MoviesCars.com Metacafe MoviesKelley Blue Book Screen Media USMotor Trend MusicSIM Automotive BlastroBusiness & Finance CBS MUSICBusiness Insider last.fmOoyala Premium Publishers News & InformationWall Street Journal Cox Digital SolutionsEntertainment Mail Online33Universal PoliticoBlinkx OtherBlue Wave Mobile Genesis MediaCollider Media PortalSony Crackle AOL Video NetworkCraveonline Google - AdxCrunchy Roll Microsoft NetworkDiscovery YahooE! Online SportsGorilla Nation Media Network Auditude MLB TV (Live)Mevio.com Passback Bicycling.comMypod Studios Fuel TVRedux - Online Metacafe SportsRev New Media TechnologyVideojug IDG TechGaming WomenAccedo Gaming CTV Meredith VideoBlastro Networks OprahFacebook App - MindJolt US**Site list subject to change per market or campaigncriteria**
  101. 101. IMPACT OF ONLINE VIDEO
  102. 102. % Video Growth 108
  103. 103. April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer‟s website
  104. 104. Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  105. 105. Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
  106. 106. Thank YouCONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
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