Car-Mercial Video SEO Services for Car Dealers
 

Car-Mercial Video SEO Services for Car Dealers

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Car-Mercial Video SEO Services for Car Dealers

Car-Mercial Video SEO Services for Car Dealers

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Car-Mercial Video SEO Services for Car Dealers Car-Mercial Video SEO Services for Car Dealers Presentation Transcript

  • Award-Winning 2011 Best VideoOptimization Platform
  • The Company
  • Car-Mercial Company Info• Privately owned since 2005• Located in Boca Raton – Florida• 40+ employees• 100% Proprietary developed & owned software platform• Main industry- Automotive• Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada• Partners– Have built & sold more than $1 Billion in technology companies:
  • Top Ranked Video SEO Company2010- Top Companies to watch2011- Best Video Optimization platform2012- Best of the Best NADA2012- Top Companies to watch
  • Top Ranked Automotive Clients
  • Quick Overview: Video & Search Marketing
  • Online Video Ranked Most Useful Ad Format • Video = Currently 55% of all Internet traffic • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure#1
  • Consumer Decision-Making Model
  • 11 hours 7 hours
  • Aggressive Search Strategy = “WIN”• 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo• Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches• Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  • What is Universal Search?(May 2007) All major search engines use this now!• Websites • News• Micro-sites • Paid listings• Maps • Social Media• Images • Blogs• Reviews • Remarketing• Local Places • Videos*Video’s show up 50% of the time on Page 1 Search results*
  • Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  • Tablets Ranked Highest in Usefulness • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  • Shoppers Use Both Branded and Non-Branded • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  • • Target in-market buyers• Promote new models• Highlight model features to buyers• Highlight your dealership• Promote specials & incentives
  • • Target buyers looking for used vehicles• Minimize 3rd party lead providers listings• Minimize private seller‟s listings• Reduce other dealer‟s trade-in listings• Promote specials• Generate your own 1st page real estate
  • • Target service business• 20% of service searches use GEO keywords• Push out Big Box service retailers• Push out local repair/body shops• Promote services, amenities, specials… etc
  • • Manage your Positive PG 1 Online reputation• 67% of customers put “Post Purchase Experience” online• 4 out of 5 prospects research your dealership• 1 in 5 changed their mind based on unfavorable reviews• Promote trust & authenticity of brand in your market• Don‟t sell cars for your competition!
  • • Target in-market buyers & competing brands• Average car buyer looks at 3 different brands• Highlight your brands features & advantages• Generate new online market share
  • How Car-Mercial Works? Produce Multiple Unique Videos each month1 • Custom Real Motion Videos • Real Human Voice BRANDING NEW USED SERVICE ANNIHILATION Plan A Plan B Multiply2 • Using Proprietary VSEO Software Tags each clip with unique identities for reporting to track & manage Optimize Each Video3 • With Proper Meta/Data Key Words Optimize Placement on Top Search Engines Distribute To Search Engines4 Measure, Manage and Improve Videos5 • On Multiple Search Engines (Like TV Networks) to report • Actual Positions in Search Engines • Gain ROI=Real Estate on the Internet/ Increase online market share!
  • Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  • Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
  • Reporting
  • 1st Page Search Listings
  • Keyword Rank Reporting
  • Questions?
  • Thank You
  • Video SEO Tips to Get on Page 1 Google, Yahoo, and Bing By AJ LeBlanc Managing Partner aj@car-mercial.com 2011 Best Video 561-319-3227 Optimization Platform
  • Overview of this Presentation• Quick Review – Growth of Online Video• Examples - Video SEO & Video Content Ideas• Video SEO Tips- Do‟s & Don‟ts• Video SEO ROI & Expectations• Questions
  • Growth of Online Video (A Quick Review)
  • Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure#1
  • % Video Growth 36
  • April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer‟s website
  • Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • 11 hours 7 hours
  • Aggressive Search Strategy = “WIN”• 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo• Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches• Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  • Tablets Ranked Highest in UsefulnessGoogle 2011 Automotive Shopper Study • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  • Shoppers Use Both Branded and Non-BrandedGoogle 2011 Automotive Shopper Study • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  • Video = Part Of Digital Strategy Websites • Keep visitors on your website longer • Conversion rates of 300-500% • Show off your inventory using sight, sound & motion • Bio‟s of staff • Customer testimonials/reviews Video SEO Email Marketing• Gain multiple1stpage listings in search engines Use Video to Send video walk-arounds of your inventory from a reduce competitors„ online market share• Use *UNIVERSAL SEARCH* to gain the edge engage with salesperson to prospects and build a personal bridge to get them to the store. customers! In-Store Display Social Media Promote specials, awards, amenities, community Post positive customer testimonials & community events, family history, bio‟s of staff & show events to continously remarket your current testimonials to customers sitting in Dealership. customers and keep them feeling good about your business‟s involvement in the local community.
  • What is Universal Search?(May 2007) All major search engines use this now!• Websites • News• Micro-sites • Paid listings• Maps • Social Media• Images • Blogs• Reviews • Remarketing• Local Places • Videos*Video’s show up 50% of the time on Page 1 Search results*
  • Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  • Examples of Video SEO & Video Content
  • • Target in-market buyers• Promote new models• Highlight model features to buyers• Highlight your dealership• Promote specials & incentives
  • • Target buyers looking for used vehicles• Minimize 3rd party lead providers listings• Minimize private seller‟s listings• Reduce other dealer‟s trade-in listings• Promote specials• Generate your own 1st page real estate
  • • Target service business• 20% of service searches use GEO keywords• Push out Big Box service retailers• Push out local repair/body shops• Promote services, amenities, specials… etc
  • • Manage your Positive PG 1 Online reputation• 67% of customers put “Post Purchase Experience” online• 4 out of 5 prospects research your dealership• 1 in 5 changed their mind based on unfavorable reviews• Promote trust & authenticity of brand in your market• Don‟t sell cars for your competition!
  • • Target in-market buyers & competing brands• Average car buyer looks at 3 different brands• Highlight your brands features & advantages• Generate new online market share
  • Video SEO Tips(Do‟s and Don‟ts)
  • Important Video SEO Elements• Video content must be unique- no duplicates as this is SPAM• Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s• Upload frequency- every month as search engines prefer new content• Upload to numerous video sites- don‟t put eggs in one basket/network• Create multiple accounts-manage each account per video site• Number of videos- a lot (VIN specific walk arounds, service, how to, sales, branding, testimonials, community, financing, special programs, awards, amenities, location…etc)• Put testimonial videos on Facebook & website tab – get signed releases!• Put video bio‟s of sales & service staff on facebook & website tab – brings personal connection• Quality video content- no shaky videos! & no white noise!• Title, tags, categories, descriptions, comments, ratings• Hyperlink URL‟s, phone numbers, store address, maps• Proper keyword optimization-use variety , update keywords, don‟t SPAM!• Build a process to be efficient at all these tasks & be committed!• Are You Doing This Each Month?
  • Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  • Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
  • Video SEO & ROI (Expectations)
  • Video SEO ROI Expectations:• Video Seo is 5 years old – young in advertising world and not completely measurable.• Use as competitive product- dominate your online market share = sales & service $$$$$• Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5 different dealers websites before they go to the 1st lot)• Manage your reputation in search & push out customers unfavorable comments about your dealership - Don‟t sell cars for your competition! Toot your own horn and be proactive with PR!• View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s• View counts – not counted if not full view on most engines or if embedded on other sites• Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks• Reality of Search- people manage their point in research process – open tabs & new browsers- Example• Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example• Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel!• Don‟t let competing dealers employ this strategy & reduce your online market share!• ROI = Real Estate on the Internet
  • Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
  • Overview of this Presentation• Quick review - Growth of Online Video• Video SEO Examples• Video SEO Processes• Video SEO ROI• Car-mercial Video SEO Platform• Questions CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • Growth of Online Video (A Quick Review) CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • Online Video Ranked Most Useful Ad Format • 95% of car buyers use search to shop for vehicles • 24/7 easy access to research data on vehicles • Increased use of tablets, cell phones, and laptops • Buyers review data with “NO” sales pressure#1
  • % Video Growth 63
  • April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer‟s website
  • Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • Onsite < Online• Have strategy to connect with buyers during this 11hrs• Max time eyeballs spend on any real estate = SCREEN• Connect with buyers using Video (sight, sound, & motion)
  • 11 hours 7 hours
  • Video = Part Of Digital Strategy Websites • Keep visitors on your website longer • Conversion rates of 300-500% • Show off your inventory using sight, sound & motion • Bio‟s of staff • Customer testimonials/reviews Video SEO Email Marketing• Gain multiple1stpage listings in search engines Use Video to Send video walk-arounds of your inventory from a reduce competitors„ online market share• Use *UNIVERSAL SEARCH* to gain the edge engage with salesperson to prospects and build a personal bridge to get them to the store. customers! In-Store Display Social Media Promote specials, awards, amenities, community Post positive customer testimonials & community events, family history, bio‟s of staff & show events to continously remarket your current testimonials to customers sitting in Dealership. customers and keep them feeling good about your business‟s involvement in the local community.
  • What is Universal Search?(May 2007) All major search engines use this now!• Websites • News• Micro-sites • Paid listings• Maps • Social Media• Images • Blogs• Reviews • Remarketing• Local Places • Videos*Video’s show up 50% of the time on Page 1 Search results*
  • Universal Search Example • Video + Website = Max market share • 95% of paid search impressions Never get clicked • 87% of ALL click traffic is from Organic Search
  • Aggressive Search Strategy = “WIN”• 98% of car buyers “DON‟T” go past PAGE 1 of Search results • Up to 70% of searches are done on Google sites, rest on Bing & Yahoo• Average car buyer looks at 5 different dealers‟ websites before 1st visit • Average of 65% of dealer website traffic comes from Google searches• Average car buyer visits 1.8 dealers before finalizing purchase • All Page 1 Search results are done now through “UNIVERSAL SEARCH”
  • Tablets Ranked Highest in UsefulnessGoogle 2011 Automotive Shopper Study • Easy to use & portable • Video streams fast now • 50% of search is now done on these devices • Small screens 3”-9” hard to see • Page 1 of search or bust!
  • Shoppers Use Both Branded and Non-Branded • Average consumer using search 10+ years • 24/7 easy access to search on numerous devices • 17/100 search terms car buyers type are new = more descriptive • Long tail search term = 3 or more words > 20% yearly • Short tail search terms = 2 or less words < 10% yearly • Result = car buyers get to destination on PG 1 of search
  • Website Visitors > Lead Conversion • Internet is a tool, not a complete solution!
  • Video SEO Examples New Used Reputation Management Brand Conquest Service
  • • Target in-market local new Car Buyers• Promote new models• Highlight model features to prospects• Highlight your dealership• Promote Specials Programs
  • • Target local used vehicle buyers• Minimize 3rd party lead providers listings• Minimize private seller‟s listings• Reduce other dealer‟s trade-in listings• Promote specials• Generate your own 1st page real estate
  • • Manage your Positive Page 1 Online Reputation• Protect your “Dealer Brand” online• 67% of customers put “Post Purchase Experience” online• 4 out of 5 prospects research you before showing up• 1 in 5 changed their mind based on unfavorable reviews• Promote trust & authenticity of your brand in your market.• Don‟t sell cars for your competition down the street!
  • • Generate new online market- share• Target in-market buyers & competing brands• Average car buyer looks at 3 different makes• Highlight your brands features & advantages
  • • Target local service customers• 20% of service searches have GEO keyword• Push out Big Box service chains• Push out local repair/body shops• Promote services, amenities, specials…etc.
  • Video SEO Processes
  • Important Video SEO Elements• Video content always has to be unique- no duplicates as this is SPAM• Video length < 2 minutes - target mid to bottom of funnel consumer- The 3 P‟s• Upload frequency- every month as search engines prefer new content• Upload to numerous video sites- don‟t put eggs in one basket/network• Create multiple accounts-manage each account per video site• Number of videos- a lot (VIN specific walk-arounds, service, how to, sales, branding, testimonials, community, financing, special programs, awards, amenities, location…etc)• Put your testimonials on Facebook page & website tab- get signed releases!• Put bio‟s of sales & service staff on website tab- brings personal connection• Quality video content- no shaky videos! & no white noise!• Title, tags, categories, descriptions, comments, ratings• Hyperlink URL‟s, phone numbers, store address, maps• Proper keyword optimization-use variety, update keywords, don‟t SPAM!• Build a process to be efficient at all these tasks & be committed!• Are You Doing This Each Month?
  • Properly Tag Each Video Title Hyperlink & Description Info Category Tags
  • Video Networks• Like TV – Don‟t run your Ads on just 1 channel!
  • Video SEO & ROI (Expectations)
  • Video SEO ROI Expectations:• Video Seo is 5 years old – young in advertising world and not completely measurable.• Use as competitive product- dominate your online market share = sales & service $$$$$• Reduce your competition‟s market share and get buyers to YOUR store! (Avg. car shopper looks at 5 different dealers websites before they go to the 1st lot)• Manage your reputation in search & push out customers unfavorable comments about your dealership - Don‟t sell cars for your competition! Toot your own horn and be proactive with PR!• View counts- 50% of search is on mobile/tablet – views not always counted on shared wifi or IP‟s• View counts – not counted if not full view on most engines or if embedded on other sites• Tracking Clicks- 90% of video sites don‟t allow hyperlinks – they‟re online TV networks• Reality of Search- people manage their point in research process – open tabs & new browsers- Example• Tracking phone numbers- Google panda SPAM rules & limited due to reality of search process- Example• Go after competing brands as the average car buyer looks at 3 different makes in bottom of the funnel!• Don‟t let competing dealers employ this strategy & reduce your online market share!• ROI = Real Estate on the Internet
  • The Company
  • Top Ranked Video SEO Company2010- Top Companies to watch2011- Best Video Optimization platform2012- Best of the Best NADA2012- Top Companies to watch
  • Car-Mercial Company Info• Privately owned since 2005• Located in Boca Raton – Florida• 40+ employees• 100% Proprietary developed & owned software platform• Main industry- Automotive• Exclusivity model for Brand/Market – “Relationship-based” business in USA & Canada• Partners– Have built & sold more than $1 Billion in technology companies:
  • Top Ranked Automotive Clients#1 Honda Dealer 2011 & 2010#1 Acura Dealer 2011 & 2010 #1 Jeep Dealer 2010
  • How Car-Mercial Works? Produce Multiple Unique Videos each month1 • Custom Real Motion Videos • Real Human Voice BRANDING NEW USED SERVICE ANNIHILATION Plan A Plan B Multiply2 • Using Proprietary VSEO Software Tags each clip with unique identities for reporting to track & manage Optimize Each Video3 • With Proper Meta/Data Key Words Optimize Placement on Top Search Engines Distribute To Search Engines4 Measure, Manage and Improve Videos5 • On Multiple Search Engines (Like TV Networks) to report • Actual Positions in Search Engines • Gain ROI=Real Estate on the Internet/ Increase online market share!
  • Monthly Reporting CONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • 1st Page Search Listings
  • Keyword Rank Reporting
  • Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
  • Thank YouCONFIDENTIAL - FOR VOLKSWAGEN USE ONLY
  • Video Ad Network 2011 Best VideoOptimization Platform
  • The Video Ad Network Platform
  • Strategic Approach REACH RELEVANCY RESULTS REACHOBJECTIVE OBJECTIVE OBJECTIVEIncrease engagement of local Car-mercial‟s ad decisioning Ensure optimization against keyauto buyers within the Video AD platform ensures campaigns run on performance metrics (CTR andNetwork‟s target audience of relevant sites and programming. Completion Rate) with targetages18yrs+. audience.SOLUTION SOLUTION SOLUTIONLargest aggregator of audience Car-mercial has created a Car-mercial will deliver robustdata for Online Video = greatest customized site list to ensure analytics and optimizationcoverage for targeted market & messaging is delivered in throughout the campaign in andemographics known against contextually relevant environments effort to maximize reach andages 18yrs+ consumers. for the ages 18yrs+ target audience achieve key targeted campaign & market area. objectives.
  • Creative Units: In-Stream Video AdsIn-stream Video Ads :15 - :30 Seconds in LengthCar-mercial focuses on in-stream online video advertisingacross high quality, professionally produced publishers. In-stream video ads are displayed in sequence before or duringthe video content being consumed by the users. Standard video length is up to :30 seconds, custom lengths available upon request. Pricing is based on inventory and demographic factors which vary per market & availability.
  • Drive Awareness• Geo target to local car buyers on the largest online video ad network in the U.S.• Build brand awareness and purchase intent within specific DMA‟s. • Drive site traffic with professionally produced, high quality, targeted-TV style placed pre-roll video ads on highly visited websites. • Advanced targeting capabilities available - behavioral, retargeting, Geo, search, zip code, …etc.)
  • Case Study - Gunn Nissan Generate awareness among males 25-54 within specific zip codes and increase sales.Videos played on 40+ Websites / San Antonio Market / 30 specificMencodes and increase sales. Generate awareness among males 25-54 within Days / zip & Women 18+ Years Old 313,799 82% 3,716 Video Ad plays against target DMA Completion rate - watched full video Ad Direct clicks to the Gunn Nissan website = 1.18% click rate
  • PLAN SUMMARY: SAN ANTONIO GUNN NISSAN- CASE STUDY SAMPLE REPORT FLIGHT IMPRESSIONS Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps 04/01/2012 04/30/2012 30 0 313,480 313,799 PLAN METRICS Broadband Video Universe: 178,935,896 REACH/FREQUENCY CAMPAIGN OBJECTIVES Undup. Reach Avg Frequency GRPs CTR Completion % Completed % 79,601 3.93 0.18 1.18% 82% 75%CAMPAIGN DELIVERY ANALYSIS AVE IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18% Plan Total: 313,799 79,601 3.94 0.18 1.18% CAMPAIGN QUARTILE ANALYSIS TOTAL CLICKS: 3,716 25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION % GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82% Total: 91% 84% 79% 75% 234,058 82%
  • SAMPLE SITE LISTAutomotive Home & GardenAutoblog DIYAutoTrader.coma MoviesCars.com Metacafe MoviesKelley Blue Book Screen Media USMotor Trend MusicSIM Automotive BlastroBusiness & Finance CBS MUSICBusiness Insider last.fmOoyala Premium Publishers News & InformationWall Street Journal Cox Digital SolutionsEntertainment Mail Online33Universal PoliticoBlinkx OtherBlue Wave Mobile Genesis MediaCollider Media PortalSony Crackle AOL Video NetworkCraveonline Google - AdxCrunchy Roll Microsoft NetworkDiscovery YahooE! Online SportsGorilla Nation Media Network Auditude MLB TV (Live)Mevio.com Passback Bicycling.comMypod Studios Fuel TVRedux - Online Metacafe SportsRev New Media TechnologyVideojug IDG TechGaming WomenAccedo Gaming CTV Meredith VideoBlastro Networks OprahFacebook App - MindJolt US**Site list subject to change per market or campaigncriteria**
  • IMPACT OF ONLINE VIDEO
  • % Video Growth 108
  • April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer‟s website
  • Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
  • Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
  • Thank YouCONFIDENTIAL - FOR VOLKSWAGEN USE ONLY