Online Video Ranked Most Useful Ad Format Google 2011 Automotive Shopper Study • Video = Currently 55% of all Internet traffic#1 • Video = Projected to be 90% all Internet traffic by 2013 • Average consumer watches 45 minutes online video daily • Video Strategy is standard now like website
April 2012 U.S. Online Video Rankings• Average U.S. consumer watches over 21 hours of online video each month• Average U.S. consumer watches 299 videos per month• Average of 59 of these videos watched are ADS = 20% or 1 in 5 videos• 50% of consumers that watch online video ADS take action after viewing the ADS• 22% of consumers that saw an online video AD visited the retailer’s website
Strategic Approach REACH RELEVANCY RESULTS REACHOBJECTIVE OBJECTIVE OBJECTIVEIncrease engagement of local Car-mercial’s ad decisioning Ensure optimization against keyauto buyers within the Video AD platform ensures campaigns run on performance metrics (CTR andNetwork’s target audience of relevant sites and programming. Completion Rate) with targetages18yrs+. audience.SOLUTION SOLUTION SOLUTIONLargest aggregator of audience Car-mercial has created a Car-mercial will deliver robustdata for Online Video = greatest customized site list to ensure analytics and optimizationcoverage for targeted market & messaging is delivered in throughout the campaign in andemographics known against contextually relevant environments effort to maximize reach andages 18yrs+ consumers. for the ages 18yrs+ target audience achieve key targeted campaign & market area. objectives.
Creative Units: In-Stream Video AdsIn-stream Video Ads :15 - :30 Seconds in LengthCar-mercial focuses on in-stream online video advertisingacross high quality, professionally produced publishers. In-stream video ads are displayed in sequence before or duringthe video content being consumed by the users. Standard video length is up to :30 seconds, custom lengths available upon request. Pricing is based on inventory and demographic factors which vary per market & availability.
Drive Awareness• Geo target to local car buyers on the largest online video ad network in the U.S.• Build brand awareness and purchase intent within specific DMA’s. • Drive site traffic with professionally produced, high quality, targeted-TV style placed pre-roll video ads on highly visited websites. • Advanced targeting capabilities available - behavioral, retargeting, Geo, search, zip code, …etc.)
Case Study - Gunn Nissan Generate awareness among males 25-54 within specific zip codes and increase sales.Videos played on 40+ Websites / San Antonio Market / 30 specificMencodes and increase sales. Generate awareness among males 25-54 within Days / zip & Women 18+ Years Old 313,799 82% 3,716 Video Ad plays against target DMA Completion rate - watched full video Ad Direct clicks to the Gunn Nissan website = 1.18% click rate
PLAN SUMMARY: SAN ANTONIO GUNN NISSAN- CASE STUDY SAMPLE REPORT FLIGHT IMPRESSIONS Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps 04/01/2012 04/30/2012 30 0 313,480 313,799 PLAN METRICS Broadband Video Universe: 178,935,896 REACH/FREQUENCY CAMPAIGN OBJECTIVES Undup. Reach Avg Frequency GRPs CTR Completion % Completed % 79,601 3.93 0.18 1.18% 82% 75%CAMPAIGN DELIVERY ANALYSIS AVE IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18% Plan Total: 313,799 79,601 3.94 0.18 1.18% CAMPAIGN QUARTILE ANALYSIS TOTAL CLICKS: 3,716 25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION % GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82% Total: 91% 84% 79% 75% 234,058 82%
SAMPLE SITE LISTAutomotive Home & GardenAutoblog DIYAutoTrader.coma MoviesCars.com Metacafe MoviesKelley Blue Book Screen Media USMotor Trend MusicSIM Automotive BlastroBusiness & Finance CBS MUSICBusiness Insider last.fmOoyala Premium Publishers News & InformationWall Street Journal Cox Digital SolutionsEntertainment Mail Online33Universal PoliticoBlinkx OtherBlue Wave Mobile Genesis MediaCollider Media PortalSony Crackle AOL Video NetworkCraveonline Google - AdxCrunchy Roll Microsoft NetworkDiscovery YahooE! Online SportsGorilla Nation Media Network Auditude MLB TV (Live)Mevio.com Passback Bicycling.comMypod Studios Fuel TVRedux - Online Metacafe SportsRev New Media TechnologyVideojug IDG TechGaming WomenAccedo Gaming CTV Meredith VideoBlastro Networks OprahFacebook App - MindJolt US**Site list subject to change per market or campaigncriteria**
Questions? By AJ LeBlanc Managing Partneraj@car-mercial.com 561-319-3227
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