Car dealers need to know more about social media marketingPresentation Transcript
What You Need To Know About Social Media Daniel Tunkelang Chief Scientist, Endeca
Not just the world’s best information resource http://farm2.static.flickr.com/1291/634984110_9fb230962c_o.jpg
Wikipedia is a living entity Over 7.4M edits per month (May 2006) http://valuewiki.files.wordpress.com/2007/02/chart.png http://stats.wikimedia.org/
Vandals and spammers and bots, oh my! http://seemikedraw.files.wordpress.com/2007/08/wizard-of-oz.jpg
The neutral point of view (NPOV) Neutral point of view is a fundamental Wikimedia principle and a cornerstone of Wikipedia. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view, representing fairly, and as far as possible without bias, all significant views that have been published by reliable sources. http://en.wikipedia.org/wiki/Wikipedia:Neutral_point_of_view
Wikipedia and the link economy Top sites referring traffic to http://endeca.com/ :
But don’t cross the line
My name is <name withheld> and I am the Director of Marketing at <name withheld>. I see you removed the commercial vendors section from the Faceted Classification page. I would like to reinstate it as we were getting a healthy dose of traffic from that section, which suggested to me that a list of commercial vendors was not irrelevant to the page and its viewers.
Would you object strongly to my undoing your change?
And avoid public fights
This page is currently subject to a prolonged edit war . Specifically, the following paragraph is added, deleted, added, and deleted again:
On July 30th 2007 FAST announced a collapse in revenue of 40% due to changes in financial controls on revenue recognition. It had been forecasting $55M of Q2 revenue and profitability, in a statement on the company's website it revealed revenue would collapse to $35M and the company would become unprofitable. According to the company it had been recognizing revenue without signed contracts using Memoranda of Understanding MOUs. The shares fell 28% to hit a three year low. This and other issues around lack of customer payment were raised by Goldman Sachs in a report June 2007 by Mowalla and FAST is now the subject of an ongoing investigation by the Norwegian financial regulator as revealed in Finansavisen (Norway's equivalent of the FT) on the 6th of August 2007.
Could the relevant parties please familiarise themselves with Wikipedia's consensus policy as well as the dispute resolution process . If the edit war continues, protection of the page may have to be requested until consensus is achieved.
For those who haven’t been following the progress on the Wikipedia entry for “Relevance (Information Retrieval) “, I’d like to thank Jon Elsas , Bob Carpenter , and Fernando Diaz for helping turn lead into gold.
The entry before I edited it.
The entry after I edited it.
The current entry, revised by Jon and Bob, and Fernando.
I’m proud of The Noisy Channel community for fixing one of the top two hits on Google for “relevance” .
Steve Hodson wrote a fun post today entitled “ So You Want To Be A Rich And Famous Blogger Eh ” in which he tries to classify bloggers who write in order to be read beyond their immediate family and friends. I often forget that most people who blog aim to make money from it–an aim in which I suspect few people succeed. Most writers didn’t make much money (if any!) before there were blogs, and blogs didn’t change the basic rules of attention economics. If I read Hodson correctly, I’m a Louis Gray kind of blogger: my only “economic” gain from blogging is reputation…