Delivering relevant messages to audiences based on interests that are defined by recency and frequency of site navigation behaviors.
“ Auto Buyers” have visited the Auto section two or more times in past 30 days
“ Movie Enthusiasts” have visited Entertainment and Movie Listings content 3+ times, past 45 days
“ Travelers” visit our travel content, receive our travel newsletter and use our destination guides, at least once in the last month
More than 700 sites are TACODA enabled * Estimated total unique visitors, comScore Media Metrix, May 2004 News & Information / National, Regional, Local Special Interest & Communities From the most respected media companies Business & Technology
Behavioral targeting is about people , not pages. The ad targets the person , not the page .
When you write your subject lines, you basically have 3 choices: 1) You can make an announcement or give news. (i.e. "IMC shows affiliates how to write killer subject lines") 2) You can make the reader curious. (i.e."IMC gives affiliates this secret marketing strategy...") 3) You can emphasize how the reader will benefit from opening your e-mail. (i.e. Discover tips for writing subject lines that will increase your affiliate sales.) Out of these 3 techniques, you will always be most successful if you write subject lines that state a clear benefit and tell the reader exactly how they are going to save money, save time, make their life easier, etc... by opening and reading your e-mail. If you can state a benefit AND create curiosity, so much the better! (i.e., Discover this proven marketing strategy that will increase your affiliate sales!)