AutoSuccess Best Practice Summit V

1. “ Sharing Ideas of the BEST ” November 7, 2006 Best Practices Summit V An ADP Company

2. Erik Stuttz Executive Vice President Bob Librizzi Executive Vice President Sales An ADP Company

3. What do they have in Common?

4. Why are they SUCCESSFUL? Let’s share “Best Practice” The KEY to success is know-how. An ADP Company

10. Bob Librizzi Novemeber 7, 2006 BZ Results… Search Engine Marketing. Metric #1. Internet MARKETING Plan

11. How Customers Find Dealerships Online? * JD Power 2005 New Autoshopper Study. **JD Power 2005 New Autoshopper Study ***Yahoo! Complete 2005 Auto Study. Auto Buyers Dealership Dealer Website 3 rd Party Website OEM Website

12. The Search Landscape Q: WHERE DO CUTOMERS GET INFORMATION? A: OVER 75% OF BUYERS USE A SEARCH ENGINE

13. Consumer Search Trends 89% of new-vehicle buyers use a search engine or portal at some point in their research, and 94% of used-vehicle buyers do so. J. D. Powers and Assoc. Source: Capgemini, June, 2005, N = 2,700 in-market consumers across five countries

14. Explosive Growth Source: Nielsen//NetRatings, 2006 9.32 45,111.2 49,313.4 Web media -13.39 9,907.1 8,581.0 Travel 10.84 32,276.0 35,776.1 Telecommunications 3.76 2,952.8 3,063.9 Software 2.06 43,195.7 44,087.4 Retail goods and services -7.83 15,156.3 13,969.2 Public services -12.43 4,619.0 4,044.7 Health 29.92 5,968.2 7,753.7 Hardware and electronics -15.55 59,465.8 50,220.7 Financial services 18.30 3,462.1 4,095.7 Entertainment 5.65 6,996.8 7,391.9 Consumer goods -27.25 7,020.9 5,108.0 Business-to-business 35.31 3,256.5 4,406.4 Automotive Change From Previous Month (%) Total Impressions May 2006 (M) Total Impressions June 2006 (M) Industry Advertising Breakdown by Industry, May and June 2006

18. Pay Per Click

20. Optimization Activities Are Critical… Source: Did-it and Enquiro Eye Tracking Study (March 2005) Google’s Golden Triangle 100% of searchers focused on the top listings… paid and organic

25. Red Mc Combs Case Study Search Engine Marketing helps 2005 eDealer of the Year Red McCombs Automotive has had its best year ever! A premier Dealership in Texas, family owned and operated with multiple locations and over 300 employees, Red McCombs Automotive has increased results by more than 400 percent in the last two years. Here is the trail that led Red McCombs Automotive to success as the 2005 Ford Internet Dealer of the Year “ We found that only 35 percent of our customers were looking at the newspaper before buying a car with us” Tony Rimas-Red McCombs

26. Red Mc Combs Case Study

30. How a CRC works… And why even consider having one… The KEY to success is know-how. An ADP Company

49. Questions? An ADP Company