Transcript of "AutoConnections 2012 Conference and Exposition"
AutoConnections 2012 Conference & Expo September 5-8 at The Aria Resort Casino, Las Vegas Connecting your dealership with the right technologies, strategies, and leaders to create powerful new outcomes. Powerhouse Keynote Speakers Plus 80 Workshops, Panel Discussions & Labs Dave Anderson Lon Safko Grant CardonePresident of Dave Anderson’s Learn To Lead, Marketing Consultant, CEO, Author of Extreme Grant is a Best-selling Author, Sales TrainingDave is author of twelve leadership Digital Marketing, and Fusion Marketing, Lon Expert and Twitter Top 10 Business Coach anddevelopment books, including the shows corporations how to train managers to reality TV show host. Through his five books,TKO Business Series, Up Your Business, If You think creatively, details the secrets of he discusses how to be successful in this newDon’t Make Waves You’ll Drown, How to Run launching a successful on-line business. His economy. Cardone revolutionized the autoYour Business by THE BOOK, and How to best selling book The Social Media Bible, is dealer industry by re-engineering their salesLead by THE BOOK. transforming marketing strategies. process and philosophy. CONFERENCE HOSTED BY CONFERENCE PRODUCED BY
6 Exciting Expo Themes PEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation? What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power yourPreliminary Agenda success and become your greatest asset, rather than becoming anotherSeptember 5th challenge to deal with.1:00 PM Registration Opens PROCESS Whether operating a CRM system, or simply updating specials3:00 - 5:00 PM Business Assessments and inventory displays, the need for Process definition, implementation, and5:00 PM Opening General Session & Keynote training to support the consistent execution of work flow procedure is more6:00 PM AWA Reception acute today than ever before.7:00 PM 2012 AWA Awards Ceremony With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communicationSeptember 6th process is an essential ingredient for a dealer’s success. AutoCon 2012 will7:30 AM Breakfast provide mission critical information and insights on process management such as CRM, email template design and daily use, daily workflow task lists, BDC8:30 AM Opening General Session design and implementation, Internet Sales.10:00 AM Ten Workshops11:00 AM Break in Exhibit Hall MEASUREMENT Many dealers and managers are familiar with the11:45 AM Ten Workshops phrase “You cannot manage what you do not measure…” , yet far too often1:00 PM Lunch dealers are asked to make decisions around marketing, sales, process and2:00 PM Ten Workshops investments without adequate performance metrics, analytics or other3:15 PM Break in Exhibit Hall information that would make up what we all refer to as “measurement” .4:00 PM Ten Workshops This workshop track is all about connecting dealers with the resources, tools,5:15 PM Sponsored Labs strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more likely to result in an6:00 PM General Session ongoing, ever improving competitive advantage.7:00 PM Evening Reception in Exhibit Hall SOCIAL MEDIA Social networks continue to grow at rapid speeds forSeptember 7th one reason: we’re all social by nature. This especially holds true in the7:30 AM Breakfast automotive industry, where customer service and social interactions are the8:30 AM Opening General Session foundation of a successful dealership.9:45 AM Ten Workshops This conference puts an emphasis on leveraging social media and online10:45 AM Break in Exhibit Hall networking to grow your dealership’s online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other11:30 AM Expert Roundtables niche networks.12:45 PM Lunch2:00 PM Ten Workshops LOCAL REACH Capturing local buyers is the key to success for most3:15 PM Break in Exhibit Hall dealers. This starts with being visible in local search results, such as Google4:00 PM Ten Workshops Places and Yelp, and continues with gaining positive reviews on these sites from5:15 PM Sponsored Labs satisfied customers.6:00 PM General Session AutoCon 2012 focuses on the fundamentals of local marketing for your7:00 PM Evening Reception in Exhibit Hall dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership.September 8th7:30 AM Breakfast MOBILE Over 90% of Americans keep their cell phones within arms reach8:30 AM Ten Workshops 24 hours a day. Mobile is one of the fastest growing consumption channels, with10:00 AM General Session smart phone adoption rates skyrocketing among consumers.11:30 PM Closing Remarks With more website visitors coming via mobile devices, it is increasingly12:00 PM Bonus Workshop Sessions important for dealers to have a strong presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design, creating custom mobile apps, SMS marketing strategies and more.
AutoConnections 2012 Conference & Expo September 5-8, 2012 Aria Resort & Casino, Las VegasAria Resort & Casino - THIRD FLOOR EXHIBIT HALL MEETING ROOMS & Process LABS Board 7 • 8 Room People 6 Premium Exhibitor Space Measurement 9 5 10 4 • GENERAL MEALS STAGE SESSION 3 11 & AWA Mobile Ceremony 12 2 • 1 Social 13 • RESTROOMS Local • PRESS RESTROOMS ENTRY EVENT SPONSORS & EXHIBITORS For Sponsorship, Exhibitor and Speaker Opportunities call Carrie Hemphill, Managing Director of First Class Educators at 908-601-6475 CONFERENCE HOSTED BY CONFERENCE PRODUCED BY
REASONS TO ATTEND: The AUTO CONNECTIONS difference: TRIC Educational CEN Aria tes Ra Courses R om ight Our Educational Workshops are Ro /n pitch-free, lead by vetted industry Sponsored $ 125 experts, national speakers, and LE proven thought leaders. WorkshopsDEA Gives dealers who are shopping for solutions, new technology, Business products and services the opportunity to hear first hand Friendly from supplier experts. Staying connected is a priority - Early FREE WiFi is provided in all Regi Bird areas (exhibit hall, hotel r rooms, workshops and labs). strat eale als D p Disco ion i AutoCon unts P rinc ive End rece entary Culture June im 30 mpl tration Breakfast and Lunch are a great co s opportunity for peer-to-peer AutoCon Labs regi networking and sharing of best practices – and all are included AutoCon offers hands-on in your registration. presentations of products and technology in a lab setting. Expo Hall Our exhibition hall is organized by product groups, ve making shopping easy. R ecei nds a ous lier 1 Measurement 2 People Th pp u 3 Process in S edits Cr 4 Social 5 Local 6 Mobile Vegas is a gas, you could have some fun while you learn something.