Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

AutoCon 2012 Conference and Exposition Brochure

553

Published on

The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. …

The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. Learn more about this important event for car dealers and automotive professionals, and register online at http://AutoCon2012.com

Published in: Automotive, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
553
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. AUTOCONNECTION 2012 CONFERENCE & EXPO SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS CONNECTING YOUR DEALERSHIP WITH THE RIGHT TECHNOLOGIES STRATEGIES & LEADERS TO CREATE POWERFUL NEW OUTCOMESHOSTED BY PRODUCED BY
  • 2. Powerhouse Keynote Speakers Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto Sales and Finance Manager with some of the largest JIM dealerships in the country. Jim delivers dynamic, high content presentations on ZEIGLER leveraging relationships into increased sales and profits, internet marketing and prosperity. Grant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business GRANT Coach and reality TV show host. Through his five books, he discusses how to beCARDONE successful in this new economy. Cardone revolutionized the auto dealer industry by re-engineering their sales process and philosophy. Lovejoy headed GM Vehicle Sales, Service and Marketing, and oversaw an increase in GM’s U.S. market share in one of the most competitively challenging markets WILLIAM the industry has ever seen. Under his leadership, GM’s truck sales set records, LOVEJOY while GM’s scores in National Automobile Dealers Association dealer satisfaction surveys improved dramatically. Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion LON Marketing, Lon shows corporations how to train managers to think creatively, SAFKO details the secrets of launching a successful on-line business. His best selling book The Social Media Bible, is transforming marketing strategies President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership DAVE development books, including the TKO Business Series, Up Your Business, If YouANDERSON Don’t Make Waves You’ll Drown, How to Run Your Business by THE BOOK, and How to Lead by THE BOOK. David has been training Dealers, General Managers, Sales Managers, F&I Managers DAVID and Salespeople on the “Art of Inspirational Selling” His unique ideas have helped LEWIS thousands of dealerships nationwide achieve their sales and management goals. David shares his ideas in a book titled, The Secrets of Inspirational Selling. SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
  • 3. PRELIMINARY AGENDA SEPTEMBER 5TH AutoCon 2012 Common Themes 1:00 PM Registration Opens PEOPLE 3:00 PM Business Assessments Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for 5:00 PM General Session attracting and hiring the right people, then cultivating a culture in the work place that retains those great people 6:00 PM AWA Reception is greater than ever before. How do you make the most out of the Millennial Generation? 7:00 PM 2012 AWA Awards Ceremony What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power your success and become your SEPTEMBER 6TH greatest asset, rather than becoming another challenge to deal with. 7:30 AM Breakfast PROCESS 8:30 AM General Session Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process 10:00 AM Ten Workshops definition, implementation, and training to support the consistent execution of work flow procedure is more 11:00 AM Break in Exhibit Hall acute today than ever before. 11:45 AM Ten Workshops With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 1:00 PM Lunch will provide mission critical information and insights on process management such as CRM, email template 2:00 PM General Session Keynote design and daily use, daily workflow task lists, BDC design and implementation, Internet Sales. 3:15 PM Break in Exhibit Hall 4:00 PM Ten Workshops MEASUREMENT 5:15 PM Sponsored Labs Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” yet far too often dealers are asked to make decisions around marketing, sales, process and investments 6:00 PM General Session without adequate performance metrics, analytics or other information that would make up what we all 7:00 PM Evening Reception in Exhibit Hall refer to as “measurement”. This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more SEPTEMBER 7TH likely to result in an ongoing, ever improving competitive advantage. 7:30 AM Breakfast 8:30 AM General Session SOCIAL MEDIA 10:00 AM Ten Workshops Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true in the automotive industry, where customer service and social interactions are the foundation 11:00 AM Break in Exhibit Hall of a successful dealership. 11:45 AM Ten Workshops This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s 1:00 PM Lunch online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other niche networks. 2:00 PM Panel Discussion 3:15 PM Break in Exhibit Hall LOCAL REACH 4:00 PM Ten Workshops Capturing local buyers is the key to success for most dealers. This starts with being visible in local search 5:15 PM Sponsored Labs results, such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers. 6:00 PM General Session 7:00 PM Evening Reception in Exhibit Hall AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership. SEPTEMBER 8TH 7:30 AM Breakfast MOBILE Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest 8:30 AM Ten Workshops growing consumption channels, with smart phone adoption rates skyrocketing among consumers. 10:00 AM General Session With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong 11:30 PM Closing Remarks presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web 12:00 PM Bonus Workshop Sessions design, creating custom mobile apps, SMS marketing strategies and more.HOSTED BY PRODUCED BY
  • 4. So Many Reasons to Attend SPONSORED BUSINESS EDUCATIONAL WORKSHOPS FRIENDLY COURSES Gives dealers who are Staying connected is a priority - Our Educational Workshops are shopping for solutions, new FREE WiFi is provided in all pitch-free, lead by vetted industry technology, products and areas (exhibit hall, hotel experts, national speakers, and services the opportunity rooms, workshops and labs). proven thought leaders. to hear rst hand from supplier experts. AUTOCON AUTOCON CULTURE LABSBreakfast and Lunch are a great AUTOCON AutoCon offers hands-on opportunity for peer-to-peer IS presentations of productsnetworking and sharing of best DEALER and technology in a geniuspractices – and all are included CENTRIC lab setting. in your registration. THE EXPO MORE FOR YOU’LL LOVE HALL THE MONEY THIS TOWN Our exhibition hall is Aria Room Rates $125 /night, There are many things to organized by product groups, Dealer Principals receive do, and you are already making shopping easy. complimentary registration, here. You could have People, Process, Measurement, Early Bird Registration some fun after you learn.Social Media, Local Reach, Mobile Discounts End June 30 SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS
  • 5. People are Talking About AutoCon “There are dozens of dealer events, “I have attended several First Class and it can be an overwhelming deci- Educator events, and I am always sion choosing which one(s) to attend. impressed with the comaraderie of deal- However, I will always send my team to ers, the quality of speakers and trainers, the FCE events because I want the best and I always manage to leave with more – and they always deliver!” ideas than we can put into place. I highly recommend FCE events for any dealer Tracy Myers that wants to stay ahead of the curve.” Dealer Principal “I have participated in 2 events that First “First Class Educators brings together Frank Myers Auto Maxx Class Educators has sponsored, Digi- Dani Hart some of the best and brightest in the tal Marketing Strategies and Automo- Internet Sales Director industry. Consequently, Automotive tive Boot Camp. FCE always seems to Pohanka Auto Group Bootcamp events have been a valu- have their finger on the pulse of what is able source of information and provided happening in the Auto Industry and the me with some of the tools and ideas impact that digital marketing has on it (I necessary to build our eCommerce think Carrie has a crystal ball). FCE has operations.” the best speakers, teachers and even mentors to guide and teach you. The se- Tony Rhoades lection of topics and classes is wide and Internet Sales Director varied, I just wish I could clone myself so Gunn Auto I could get to ALL of them! I usually walk“This year I’ve had the opportunity to in thinking I know it all, and walk out hav- attend both the Digital Marketing Strate- ing learned so much new information. I “The team at FCE seems to alwaysgies and Automotive Boot Camp confer- look forward to the next event!” outdo themselves and I expectences put on by First Class Educators and AutoCon2012 to be no different. Theboth have indeed been first class events. Trish Spagnola line-up of speakers that they attractThe digital marketing landscape is becom- Director of Interactiveing increasingly dynamic and the FCE events are true Industry leaders. I always Marketing & MediaI’ve attended have really hit on the latest end up having not just a few but Westbury Jeep Chryslertrends and developments. Even the most Dodge Ram, many things to implement backseasoned automotive digital marketers will Grand Prix Subaru, at the dealership. In just two days I canlearn something new given the diversity and Garden City Jeep gain more information from peers anddepth of topics lead by experts from within Chrysler Dodge Ram, speakers than months of training and and outside the industry. FCE conferences FIAT of Westbury, research on my own. ” “First Class Educators have providedare a great opportunity to quickly and Levittown Ford game-changing education in the digitalefficiently bring your dealer team up to speed Lindsay Lavery marketing realm for my staff and I. Thison all things digital and get them energized eCommerce Director is the way of the future. These events are Lavery Automotiveto adjust and implement their marketing excellent for dealers ready to change andstrategies. This is exactly why we brought wanting to understand the digital world.21 members from our group to Automotive Boot Camp.” MJ MacDonald Operations Manager Ben Robertaccio and General Sales Marketing Manager ManagerMorrie’s Automotive Group Bountiful Mazda and Orem Mazda HOSTED BY PRODUCED BY
  • 6. ARIA RESORT AND CASINO THIRD FLOOR EXHIBIT HALL MEETING ROOMS & PROCESS BOARD 7 LABS 8 ROOM PEOPLE MEASUREMENT 6 PREMIUM EXHIBITOR SPACE 9 5 10 4 MOBILE GENERAL SESSION STAGE & MEALS AWA CEREMONY 3 11 SOCIAL MEDIA 12 2 LOCAL 1 13 REST ROOMS REACH PRESS REST ROOMS ENTRY Event Sponsors & Exhibitors For Sponsorship, Exhibitor and Speaker Opportunities call Carrie Hemphill, Managing Director of First Class Educators at 908-601-6475 SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

×