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The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. …

The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com

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  • 1. AutoConnections 2012 Conference & Expo September 5-8 at The Aria Resort Casino, Las Vegas Connecting your dealership with the right technologies, strategies, and leaders to create powerful new outcomes. Powerhouse Keynote Speakers 70 Workshops, Panel Discussions & Hands-on Labs Jim Zeigler Grant Cardone William Lovejoy Lon Safko Dave Anderson David LewisGoal driven, ambitious Grant is a Best-selling Lovejoy headed GM Marketing Consultant, President of Dave David has beenand sales oriented, Jim Author, Sales Training Vehicle Sales, Service CEO, Author of Anderson’s Learn To training Dealers,became a record Expert and Twitter Top and Marketing, and Extreme Digital Lead, Dave is author of General Managers,setting Radio Ad Sales 10 Business Coach and oversaw an increase in Marketing, and Fusion twelve leadership Sales Managers, F&IManager and Auto reality TV show host. GMs U.S. market share Marketing, Lon shows development books, Managers andSales and Finance Through his five books, in one of the most corporations how to including the Salespeople on the “ArtManager with some of he discusses how to be competitively train managers to TKO Business Series, of Inspirational Selling” .the largest dealerships successful in this new challenging markets think creatively, details Up Your Business, If His unique ideas havein the country. economy. Cardone the industry has ever the secrets of You Don’t Make Waves helped thousands ofJim delivers dynamic, revolutionized the seen. Under his launching a successful You’ll Drown, How to dealerships nation-high content auto dealer industry by leadership, GMs truck on-line business. His Run Your Business by wide achieve theirpresentations on re-engineering their sales set records, while best selling book The THE BOOK, and How sales and managementleveraging relation- sales process and GMs scores in National Social Media Bible, is to Lead by THE BOOK. goals. David shares hisships into increased philosophy. Automobile Dealers transforming ideas in a book titled,sales and profits, Association dealer- marketing strategies. The Secrets ofinternet marketing and satisfaction surveys Inspirational Selling.prosperity. improved dramatically. CONFERENCE HOSTED BY CONFERENCE PRODUCED BY
  • 2. 6 Exciting Expo Themes PEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation? What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power yourPreliminary Agenda success and become your greatest asset, rather than becoming anotherSeptember 5th challenge to deal with.1:00 PM Registration Opens PROCESS Whether operating a CRM system, or simply updating specials3:00 Business Assessments and inventory displays, the need for Process definition, implementation, and5:00 PM General Session training to support the consistent execution of work flow procedure is more6:00 PM AWA Reception acute today than ever before.7:00 PM 2012 AWA Awards Ceremony With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communicationSeptember 6th process is an essential ingredient for a dealer’s success. AutoCon 2012 will7:30 AM Breakfast provide mission critical information and insights on process management such as CRM, email template design and daily use, daily workflow task lists, BDC8:30 AM General Session design and implementation, Internet Sales.10:00 AM Ten Workshops11:00 AM Break in Exhibit Hall MEASUREMENT Many dealers and managers are familiar with the11:45 AM Ten Workshops phrase “You cannot manage what you do not measure…” , yet far too often1:00 PM Lunch dealers are asked to make decisions around marketing, sales, process and2:00 PM General Session Keynote investments without adequate performance metrics, analytics or other3:15 PM Break in Exhibit Hall information that would make up what we all refer to as “measurement” .4:00 PM Ten Workshops This workshop track is all about connecting dealers with the resources, tools,5:15 PM Sponsored Labs strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more likely to result in an6:00 PM General Session ongoing, ever improving competitive advantage.7:00 PM Evening Reception in Exhibit Hall SOCIAL MEDIA Social networks continue to grow at rapid speeds forSeptember 7th one reason: we’re all social by nature. This especially holds true in the7:30 AM Breakfast automotive industry, where customer service and social interactions are the8:30 AM General Session foundation of a successful dealership.10:00 AM Ten Workshops This conference puts an emphasis on leveraging social media and online11:00 AM Break in Exhibit Hall networking to grow your dealership’s online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other11:45 AM Ten Workshops niche networks.1:00 PM Lunch2:00 PM Panel Discussion LOCAL REACH Capturing local buyers is the key to success for most3:15 PM Break in Exhibit Hall dealers. This starts with being visible in local search results, such as Google4:00 PM Ten Workshops Places and Yelp, and continues with gaining positive reviews on these sites from5:15 PM Sponsored Labs satisfied customers.6:00 PM General Session AutoCon 2012 focuses on the fundamentals of local marketing for your7:00 PM Evening Reception in Exhibit Hall dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership.September 8th7:30 AM Breakfast MOBILE Over 90% of Americans keep their cell phones within arms reach8:30 AM Ten Workshops 24 hours a day. Mobile is one of the fastest growing consumption channels, with10:00 AM General Session smart phone adoption rates skyrocketing among consumers.11:30 PM Closing Remarks With more website visitors coming via mobile devices, it is increasingly12:00 PM Bonus Workshop Sessions important for dealers to have a strong presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design, creating custom mobile apps, SMS marketing strategies and more.
  • 3. REASONS TO ATTEND: The AUTO CONNECTIONS difference: TRIC Educational CEN Aria tes Ra Courses R om ight Our Educational Workshops are Ro /n pitch-free, lead by vetted industry Sponsored $ 125 experts, national speakers, and LE proven thought leaders. WorkshopsDEA Gives dealers who are shopping for solutions, new technology, Business products and services the opportunity to hear first hand Friendly from supplier experts. Staying connected is a priority - Early FREE WiFi is provided in all Regi Bird areas (exhibit hall, hotel r rooms, workshops and labs). strat eale als D p Disco ion i AutoCon unts P rinc ive End rece entary Culture June 30 im mpl tration Breakfast and Lunch are a great co s opportunity for peer-to-peer AutoCon Labs regi networking and sharing of best practices – and all are included AutoCon offers hands-on in your registration. presentations of products and technology in a genius Expo Hall lab setting. Our exhibition hall is organized by product groups, ve making shopping easy. R ecei nds a ous lier 1 Measurement 2 People Th pp u 3 Process in S edits Cr 4 Social 5 Local 6 Mobile Vegas is a gas, you could have some fun while you learn something.
  • 4. Why we’re excited about AutoCon 2012…Dealer Principal & General Manager Marketing Manager“There are dozens of dealer events, and it “This year I’ve had the opportunity to attendcan be an overwhelming decision both the Digital Marketing Strategies andchoosing which one(s) to attend. However, Automotive Boot Camp conferences put on byI will always send my team to the FCE First Class Educators and both have indeedevents because I want the best – and they been first class events. The digital marketingalways deliver!” landscape is becoming increasingly dynamic and the FCE events I’ve attended have really hitTracy Myers, Dealer Principal on the latest trends and developments. EvenFrank Myers Auto Maxx the most seasoned automotive digital marketers will learn something new given the diversity and depth of topics lead by experts from within and outside the industry.Operations & General Sales Manager FCE conferences are a great opportunity to quickly and efficiently bring your dealer team up to speed on all things digital and get them“First Class Educators have provided game-changing education in the energized to adjust and implement their marketing strategies. This isdigital marketing realm for my staff and exactly why we brought 21 members from our group to AutomotiveI. This is the way of the future. These Boot Camp.”events are excellent for dealers ready tochange and wanting to understand the Ben Robertaccio, Marketing Managerdigital world." Morries Automotive GroupMJ MacDonald, Operations ManagerBountiful Mazda • Orem Mazda Social Media Manager “I have participated in 2 events that First Class Educators has sponsored,Business Development Center (BDC) & Digital Marketing Strategies and Automotive Boot Camp. FCE alwaysInternet Manager seems to have their finger on the pulse of what is happening in the Auto Industry and the impact“The team at FCE seems to always outdo themselves and I expect that digital marketing has on it (I think Carrie hasAutoCon2012 to be no different. The line-up of speakers that they a crystal ball).attract are true Industry leaders. I always FCE has the best speakers, teachers and evenend up having not just a few but many mentors to guide and teach you. The selection ofthings to implement back at the dealer- topics and classes is wide and varied, I just wish Iship. In just two days I can gain more could clone myself so I could get to ALL of them!information from peers and speakers than I usually walk in thinking I know it all, and walkmonths of training and research on my out having learned so much new information. I look forward toown. ” the next event!”Lindsay Lavery, eCommerce Director Trish Spagnola, Director of Interactive Marketing & MediaLavery Automotive Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep Chrysler Dodge Ram • FIAT of Westbury • Levittown FordInternet Sales Director Internet Sales Director"First Class Educators brings together someof the best and brightest in the industry. “I have attended several First Class EducatorConsequently, Automotive Bootcamp events, and I am always impressed with theevents have been a valuable source of comaraderie of dealers, the quality of speakersinformation and provided me with some of and trainers, and I always manage to leave withthe tools and ideas necessary to build our more ideas than we can put into place. I highlyeCommerce operations." recommend FCE events for any dealer that wants to stay ahead of the curve."Tony Rhoades, Internet Sales DirectorGunn Auto Dani Hart, Internet Sales Director Pohanka Auto Group
  • 5. AutoConnections 2012 Conference & Expo September 5-8, 2012 Aria Resort & Casino, Las VegasAria Resort & Casino - THIRD FLOOR EXHIBIT HALL MEETING ROOMS & Process LABS Board 7 • 8 Room People 6 Premium Exhibitor Space Measurement 9 5 10 4 • GENERAL MEALS STAGE SESSION 3 11 & AWA Mobile Ceremony 12 2 • 1 Social 13 • RESTROOMS Local • PRESS RESTROOMS ENTRY EVENT SPONSORS & EXHIBITORS For Sponsorship, Exhibitor and Speaker Opportunities call Carrie Hemphill, Managing Director of First Class Educators at 908-601-6475 CONFERENCE HOSTED BY CONFERENCE PRODUCED BY