Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results... To learn more and request additional information or a presentation please visit
Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results... To learn more and request additional information or a presentation please visit http://www.SocialDealer.BZ and do not forget to join our community at http://www.ADPsocial.com/
And if think this is just a passing fad, well looks look to the stats…This isn’t some small trend to keep your eye on. These tools and technologies have fundamentally altered HOW consumers interact with the Internet , and HOW businesses reach them.
Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!
Comprehensive Social Media Strategy Complete Digital Advertising Solution Comprehensive Social Media Strategy Managed Campaigns 1
Social Media – Most Relevant Channel Today IT’S HUGE >> Over 300 million users on Facebook alone …many use it every day INCREASINGLY DIVERSE >> Mothers & English-speaking Hispanic populations are fast growing user segments IT’S RELEVANT >> Google indexes social content Complements eMail & Search Marketing IT’S WHERE BUYERS ARE >> #1 site visited by auto buyers in July ‘09? …was Facebook
Social Media & Reputation Management It’s not what YOU say about youthat matters… It’s what THEY’RE saying about you that counts ! TAKE MORE CONTROL OF YOUR ONLINE BRAND Your brandis alreadyout there …whether or notyou choose toparticipate
4 Social Marketing Create a Wider Network of Trusted Relationships Social Media Strategy Reputation Management
Is There A Dealer Value Proposition ? They EXPECT It
93% of social media users in U.S. expect companies to have social media presence
85% want companies to interact with consumers via social mediaCone, Inc. Sept 2008
DEALER DEALER CUSTOMERS within which an Automotive Retailer can be a participating member and have a valued presence ESTABLISHING TRUST ACROSS A WIDER COMMUNITY OF PEOPLE COMMUNICATIONS BROADEN and EXTEND ACROSS the EXPANDED COMMUNITY COMMUNICATIONS BROADEN and EXTEND ACROSS the EXPANDED COMMUNITY PRIMARY GOAL: EXPAND THE COMMUNITY Which produces… INCREASED TRAFFIC MORE BUSINESS GROWING CUSTOMER BASE HIGHER CUSTOMER RETENTION 1 2 3 CUSTOMERS This is… “Friends & Family Word-of-Mouth” for the Digital Age
The Challenges 1) Lots of Sites Keeping up with all the Social Sites Knowledge: New sites always pop up. How many should I use? Which ones? Productivity: How do I effectively participate without affecting productivity? 2) Lots of Content Producing enough quality content in all of the Social Sites Quality: Stale or irrelevant content turns off users. How do I get good content and control quality? Productivity: How do I create good content regularly without an impact on employee productivity? 3) Two-Edged Sword Awareness and managing of negative commentary Awareness: How will I know when negative content is posted? Skill Set: What should I do when negative content appears? Companies cite “Lack of Knowledgeable Staff” as #1 impediment to using Social Media more effectively as part of their advertising mixMarketing Sherpa, Dec 2008
Case Study: Ancira Auto Group Birth of a Community ADP Builds Ancira Auto Community Site Dealer personnel set-up profilesGet engaged Dealer Information Ancira Crafts Their Message Syndicated Content Relevant Info From Other Sources User Content Fun Stuff For Customers Local Interest Highlight Ancira’s Civic Leadership Registration / Publication Site Registered in 120 Social Venues Will you be my Facebook friend? 3 4 5 6 1 2
Case Study: Ancira Auto Group – Stellar Results Positive customer feedback “I am absolutely blown away that you not only responded… but that you use social media” “I will be happy to explain to everyone the fantastic service I received…” Returns10 pages of Ancira content Brand Name Search Search Engine Results Consumer response
Social Media / Reputation Management Team (03-14-2010) 13