Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results

582
views

Published on

Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results... To learn more and request additional information or a presentation please visit …

Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results... To learn more and request additional information or a presentation please visit http://www.SocialDealer.BZ and do not forget to join our community at http://www.ADPsocial.com/

Published in: Automotive

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
582
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • And if think this is just a passing fad, well looks look to the stats…This isn’t some small trend to keep your eye on. These tools and technologies have fundamentally altered HOW consumers interact with the Internet , and HOW businesses reach them.
  • Critical to the success of your Social Marketing strategy is the concept of a Community Site with a Hub & Spoke deployment. The key is to create a place where you can aggregate and consolidate UGC and then push and pull it across the web to…Social media sites like Facebook and,Video sites like YouTube and,News and Information sites like Forbes and,Survey sites like Survey Gizmo and,Reputation/Consumer advocate sites like DealeRater, andThe list goes on and on and on.The winning strategy here is to be everywhere at once with so much positive (and probably some negative) content, that you flood the digital world with your story.In this world, being Viral is a good thing!
  • Transcript

    • 1. Comprehensive Social
      Media Strategy
      Complete Digital
      Advertising Solution
      Comprehensive
      Social Media Strategy
      Managed Campaigns
      1
    • 2. Social Media – Most Relevant Channel Today
      IT’S HUGE >> Over 300 million users on Facebook alone …many use it every day
      INCREASINGLY DIVERSE >> Mothers & English-speaking Hispanic populations are fast growing user segments
      IT’S RELEVANT >> Google indexes social content Complements eMail & Search Marketing
      IT’S WHERE BUYERS ARE >> #1 site visited by auto buyers in July ‘09? …was Facebook
      • 40 million Twitter users
      • 3. 50 million LinkedIn users
      • 4. 200 million people with blogs
      • 5. 350 million Facebook users
      So… What’s YourStrategy?
    • 6. Social Media & Reputation Management
      It’s not what YOU say about youthat matters…
      It’s what THEY’RE saying about you that counts !
      TAKE MORE CONTROL
      OF YOUR ONLINE BRAND
      Your brandis alreadyout there
      …whether or notyou choose toparticipate
    • 7. 4
      Social Marketing
      Create a Wider Network of Trusted Relationships
      Social Media
      Strategy
      Reputation Management
    • 8. Is There A Dealer Value Proposition ?
      They EXPECT It
      • 93% of social media users in U.S. expect companies to have social media presence
      • 9. 85% want companies to interact with consumers via social mediaCone, Inc. Sept 2008
      DEALER
      DEALER
      CUSTOMERS
      within which an Automotive Retailer
      can be a participating member
      and have a valued presence
      ESTABLISHING TRUST
      ACROSS A
      WIDER COMMUNITY
      OF PEOPLE
      COMMUNICATIONS BROADEN
      and EXTEND ACROSS the
      EXPANDED COMMUNITY
      COMMUNICATIONS BROADEN
      and EXTEND ACROSS the
      EXPANDED COMMUNITY
      PRIMARY GOAL: EXPAND THE COMMUNITY
      Which produces… INCREASED TRAFFIC
      MORE BUSINESS
      GROWING CUSTOMER BASE
      HIGHER CUSTOMER RETENTION
      1
      2
      3
      CUSTOMERS
      This is… “Friends & Family Word-of-Mouth” for the Digital Age
    • 10. The Challenges
      1) Lots of Sites  Keeping up with all the Social Sites
      Knowledge: New sites always pop up. How many should I use? Which ones?
      Productivity: How do I effectively participate without affecting productivity?
      2) Lots of Content  Producing enough quality content in all of the Social Sites
      Quality: Stale or irrelevant content turns off users. How do I get good content and control quality?
      Productivity: How do I create good content regularly without an impact on employee productivity?
      3) Two-Edged Sword  Awareness and managing of negative commentary
      Awareness: How will I know when negative content is posted?
      Skill Set: What should I do when negative content appears?
      Companies cite “Lack of Knowledgeable Staff” as #1 impediment to using Social Media more effectively as part of their advertising mixMarketing Sherpa, Dec 2008
    • 11. Social is Different…
      • Social users turn away from a site in droves if they perceive their just being marketed to
      • 12. Social users are looking for relevant information and engagement
      • 13. Simply putting inventory listings on your social site page does little to truly engage social users …and it may turn them off entirely
      • 14. There’s a whole universe of social sites and more emerging all the time…a single page is hardly enough
      Comprehensive Social Media Strategy
    • 15. DealershipSocialNetwork Site
      Dealership Community Strategy
      Centralized Content Creation and Tactical Control Point in a “Hub & Spoke” Social Media Marketing Strategy
    • 16. Reputation Management
      • DealerRater Certification
      • 17. Encourage / solicit consumer feedback at time of delivery
      • 18. Post positive reviews to Dealer’s Community Site
      • 19. Amplify the message by publishing to all social sites
      • 20. Any negative reviews send alert to dealer and your social media pro
      • 21. 10-day hold on posting enabling dealer to engage and rectify
      • 22. BZ Social Media Pro provides Brand Monitoring service of dealer brand on all social sites to raise dealer awareness
    • Social Marketing Sites:
      • Leverage User Generated Content
      • 23. Create excitement
      • 24. Provoke interest in Dealers’ business
      • 25. Increases awareness and leads
      Drive TrafficTo
      eCommerce Sites:
      • Deliver Dealer Developed Content
      • 26. Designed to Convert shoppers to buyers
      Social Media Marketing Complements eCommerce
    • 27. Case Study: Ancira Auto Group
      Birth of a Community
      ADP Builds Ancira Auto Community Site
      Dealer personnel set-up profilesGet engaged
      Dealer Information
      Ancira Crafts Their Message
      Syndicated Content
      Relevant Info From Other Sources
      User Content
      Fun Stuff For Customers
      Local Interest
      Highlight Ancira’s Civic Leadership
      Registration / Publication
      Site Registered in 120 Social Venues
      Will you be my Facebook friend?
      3
      4
      5
      6
      1
      2
    • 28. Case Study: Ancira Auto Group – Stellar Results
      Positive customer feedback
      “I am absolutely blown away that you not only responded… but that you use social media”
      “I will be happy to explain to everyone the fantastic service I received…”
      Returns10 pages of Ancira content
      Brand Name Search
      Search Engine Results
      Consumer response
    • 29. Social Media / Reputation Management Team (03-14-2010)
      13
    • 30. 14
    • 31. Social Media / Reputation Management Team
      15
    • 32. Social Media / Reputation Management Team
      16
    • 33. Social Media / Reputation Management Team
      17
    • 34. Social Media / Reputation Management Team
      18
    • 35. 19