Donut Dazzler: Donut let the Cupcakes Win

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My award winning presentation for Transmedia SF Startup Weekend. We won a consolation prize based on pure entertainment value.

Donut Dazzler is a mobile web platform for social change--using location actions to inspire social activism on behalf of the cause of donuts. Prevent the extinction of donuts by raising their social profile in the face of hipster Cupcake mania.

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  • Los Angeles: 2013 - A bleak, dystopian future.People lined up 24 hours a day for cupcakes.Cupcakes. An alleged pastry that any 3rd grader can make, elevated to the highest echelons of hipster cuisine.
  • This is all at the expense of the superior 19th century American original, the Donut.Donuts require skill to make—even an element of danger. There’s hot oil involved. Any 3rd grader can make a cupcake.
  • If you think I’m joking, look at this trend line. Donuts are on the decline globally. Google Trends shows in 2010 Cupcakes hit an inflection point and have savagely outpaced donuts in pop cultureIf this trend continues, by 2050 the last donut will be served.
  • If this trend continues, by 2050 the last donut will be served.There is an invisible war going on around us. The donut resistance is fighting a silent war against cupcakes with quiet weapons of social media, mobile, and the web.This war is coming here. Cupcakes are encroaching. Shops that sell cupcakes AND donuts. That’s not right.
  • The Donut Dazzler is a window into this secret war. It’s a mobile web app that allows you to join this resistance in your local area, such as San Francisco—where all of your donut related social activity: check-ins, tagged photos, etc.—are tallied up and ranked against the forces of Cupcakes.
  • Donut Dazzler uses Singly to scan social networks for general donut and cupcake activity in your area.Using Geoloqi we show the current state of the battle in your local area with map layers, as well as notable donut events.Soldiers in the donut army can get their global marching orders from missions detailed on Storify.
  • We know the market is validated, because we live in the fattest country in the world. And, it’s a worldwide market—according to the Lancet, Obesity is a bigger problem worldwide than starvation.If we can harness the worldwide forces of morbid obesity, we can raise donut awareness.But it’s not just for donuts—by our victory over cupcakes we will prove Donut Dazzler as a platform to gamify social change on any topic: poverty, starvation, neutering. By harnessing the local actions of social network users.Join with us, join the DONUT DAZZLER mission.STATS:Since IPO Dunking Donuts grew from 2.4 billion to 3.88 Billion market cap.In the Northeast, there is an average of one dunkin donuts for every 9,700 people. Bain Capital is a significant shareholder.
  • Donut Dazzler: Donut let the Cupcakes Win

    1. 1. DONUTDAZZLER #donutdazzler donutdazzler.co
    2. 2. Los Angeles : 2013WHO CAN SAVE THE LOST ANGELENOS?
    3. 3. NATIONAL TREND THE DONUT NEEDS YOU
    4. 4. DONUT DOOM: 2050
    5. 5. JOIN THE RESISTANCE
    6. 6. HOW IT WORKS
    7. 7. THE BUSINESS CASE
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