The tension of design between future scenarios and raw materials

2,027 views

Published on

I presented these slides at the GBG senior design conference in Barcelona, June 09.

Published in: Design, Business, Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,027
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
2
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

The tension of design between future scenarios and raw materials

  1. 1. The tension of design between Scenarios and Raw Materials BMS – CD – New Business – Creative Center Ralph Schneider
  2. 2. Forward Looking Statements This presentation contains forward-looking statements based on current assumptions and forecasts made by Bayer Group management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in our public reports filed with the Frankfurt Stock Exchange and with the U.S. Securities and Exchange Commission (including our Form 20-F). The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments. Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  3. 3. Who is Bayer MaterialScience Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  4. 4. Do You know us ? Will you know us tomorrow? Polyurethane Polycabonate Films Sheets Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  5. 5. Bayer MaterialScience at one glance Employees* 15,100 Sales** € 9.738 billions R&D investments € 340 millions *** New products in the past 5 years > 20 % * Converted to equivalent of full-time staff ** 2008 *** Including R&D projects with customers Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  6. 6. What is Innovation in simple words? 2001 – Space Odyssey Innovation by pressure to survive Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  7. 7. The evolution model driven by trends How to see that change is coming? Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  8. 8. The evolution model driven by trends How to see that change is coming? Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  9. 9. The evolution model driven by trends How to see that change is coming? Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  10. 10. Seeing what still remains unclear… Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  11. 11. The evolution model driven by trends How to make an opportunity out of change? Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  12. 12. The evolution model driven by trends How to make an opportunity out of change? Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  13. 13. The evolution model driven by trends How to make an opportunity out of change? Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  14. 14. Business Units and New Business: Partners for innovation As part of strategic Corporate Development New Business develops / Future Oriented / Outside existing portfolio • Material /-modification • Technologies • Applications NB – Creative Center develops • Scenarios +15 years, • feasibilities, • rough business cases Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  15. 15. Challenges for the future Opportunities for New Business Society demands Will we be prepared? Te Te ch ch l ul no no tp llo og ke gy y ar pu pu M sh sh Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  16. 16. Inventing the future Listen carefully to the market Designer, direct link to • customer needs • consumer desires and wishes Society demands Design – Approach Technology push Market pull Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  17. 17. Communicate - Connect - Create Best Practice Approach of Creative Center Step1 Pictures of the Knowledge projects future Open Innovation Step 2 Market structure Network projects Step 3 Applications „Closed“ Cooperation Step 4 Innovation Internal projects Business Case Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  18. 18. Innovation fits to market Scenarios Future Living - Scenario 2020 Source: 2004, Bayer MaterialScience AG & Network Partners Market Needs e.g. KitchenConcepts - Scenario 2015 e.g. Bathroom - Scenario 2015 Source: 2005, Hettich GmbH, Germany Source: 2004, Grohe AG, Germany Innovations @ BMS Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center e.g. Easy-to-Clean Coatings Source: New Business – New Technologies
  19. 19. Strategic Focus Areas Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  20. 20. BAYER's focus on Global Challenges: Longer life expectancy Supply alternative results in increasing energy feedstocks such demand for innovative as biofuels to meet the medicine and therapies increasing energy demand longer life energy Ensure sufficient food Reduce greenhouse supplies while acreage gas emissions while per capita is decreasing economies are growing food emissions Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  21. 21. …driven by Trends Roadmaps into the future Climate Change Healthcare Revolution Globalization Accelerating Technologies shortage of fossil resources Artificial Intelligence Urbanization energy efficient systems Light & Optics Green Buildings Future Logistics Robotics Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  22. 22. Design Network Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  23. 23. One example Design Network Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  24. 24. CargoPacks 2020 BMS – CD – New Business – Creative Center Ralph Schneider
  25. 25. Why focus on CargoPacks CargoPacks Degree of Innovation Logistic Containers High Processes and Transport vehicles and Packaging Infrastructure Warehousing and freight handling Low Recycling Low High Potential for material based Solutions Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  26. 26. Future Logistics Process Steps Future Living 2020 People in Motion Award E/E Automotive 2015 Trend Future Construction Reports Storygroups Future Picture of the Future Expert Workshop Storyg CargoPacks roups 2020 Market Feasibility Study Robust Zukunftsbuch Transponders Future Bizz M-Lab Study RFID Group CargoPacks Koffer Design Award CargoPacks Customer Foldable container Scout for feasibility Studies in three areas: • Autonomous transportation • Intelligent packaging for consumer added service • Individualized standards Feasibilities Scouting field Robotics Business Care Robot Customer projects 2006 2007 2008 2009 Design related Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  27. 27. Future Living 2020 Project Results Polycenters Oligocenters • Regional principle • Megacities • Zones of growth • Growth versus • Subsidy of families • Concentration • Self-confidence • Unequal distribution • Healthy living • Aging population Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  28. 28. Various mega trends will impact logistics Urbanization - Megacities Aging society Globalization Climate Change Limited Energy resources Ubiquitous Computing and robots Quelle: Arup, Dongtan Eco-City Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  29. 29. The logistics of the future is framed by two major factors Degree of process digitalization www.ottogroup.com Degree of Mobility Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  30. 30. Expert Workshop - Picture of the Future „Logistics 2020“ efficient towards economy and environment carbon footprint index of products is unique selling proposition individualized products and delivery services CargoPacks become high-tech business: – Autonomous transport systems, self-organizing logistic- und transportation networks, integrated communication technologies Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  31. 31. Ideation Project Categories CARGO PACKS 2020 The Last Mile Sustainablity Intelligent Solutions Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  32. 32. Future customer needs? Storygroups Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  33. 33. Renato Montagner Thorsten Frackenpohl Christopher Stillings Ralph Schneider BMS – CD – New Business – Creative Center Ralph Schneider
  34. 34. Two sides of every story BMS – CD – New Business – Creative Center Ralph Schneider
  35. 35. Final Results Concepts, Ideas and a different twist in CargoPacks Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  36. 36. Package Mobile Energy by Jennifer Murphy © by Jennifer Murphy Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  37. 37. Needs and Company-Fit analysis Analysis: Consumer needs application solution system modules material needs BMS opportunities and USPs Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  38. 38. Round-Up, Perspectives, Outlook Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  39. 39. Our diversified toolset Methodology and partner for shaping the future Supporting Tool Target group Method Market & Explore with Ideation Project consumer VisionWorks Award needs Universities Expected Material Concepts / Transform with Diploma thesis / properties & development Young Target projects targets Professionals Performance Material libraries / Commercialize with Feasibility studies Catalogue Product portfolio & Innovators Technology push projects processing Designer & Engineer technologies sampleBOX Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  40. 40. Open Innovation Network Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  41. 41. Perspective matters About Design Classical Design vs. DesignThinking Design will become an ambient profession like the others Form follows Service - Service follows Experience About our surrounding The lack of Resources will drive us constantly Quick and dirty vs. Slow and precise! Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center
  42. 42. Thank You for Your attention! For further questions: Ralph.Schneider@bayerbms.com +49 214 30 24380 www.SampleExplorer.com Ralph Schneider, Innovation Manager @ BMS – CD – New Business – Creative Center

×