Airbiquity CeBit   The Future Of Connected Services Final
 

Airbiquity CeBit The Future Of Connected Services Final

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Keynote at Telematics Event CeBIT March 2009

Keynote at Telematics Event CeBIT March 2009

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  • Or supporting customer lifestyles, wants, needs….
  • Or supporting customer lifestyles, wants, needs….
  • Q45 Which search providers would you consider using on your PND to look up local businesses such as a Pizza place or hairdresser? (Please select all that you would consider using) n=942
  • Tailored solutions with less risk

Airbiquity CeBit   The Future Of Connected Services Final Airbiquity CeBit The Future Of Connected Services Final Presentation Transcript

  • The future of connected services has arrived. Attract consumers. Telematics Update Event @ CeBIT 2009 Drive revenue. Confidential & Proprietary © 2008
  • 2 What are your customers’ wants? lifestyles? needs? Confidential & Proprietary © 2008
  • 3 Enhancing the driving experience… Connect with customers. Create new market opportunities and revenue streams. Confidential & Proprietary © 2008
  • 4 Choice of Data Transport Technologies • Data-Over-Voice • Packet Data (GPRS) • SMS • Broadcasting • Wifi Connectivity Solution • Bluetooth Module • Embedded Wireless Module (TCU) CAR PND Flexible, End-to-End Solution. Easy. Affordable. Proven. Confidential & Proprietary © 2008
  • 5 Choice of Data Transport Technologies • Data-Over-Voice • Packet Data (GPRS) • SMS • Broadcasting • Wifi Connectivity Solution • Bluetooth Module • Embedded Wireless Module (TCU) CAR PND Two-tier approach offers broad market reach at cost-effective price points. Confidential & Proprietary © 2008
  • 6 Choice of Data Transport Technologies • Data-Over-Voice • Packet Data (GPRS) • SMS • Broadcasting • Wifi Connectivity Solution • Bluetooth Module • Embedded Wireless Module (TCU) CAR PND Variety of technology choices provides unmatched flexibility while ensuring reliability and affordability across product lines. Confidential & Proprietary © 2008
  • 7 Choice of Data Transport Technologies • Data-Over-Voice • Packet Data (GPRS) • SMS • Broadcasting • Wifi Connectivity Solution • Bluetooth Module • Embedded Wireless Module (TCU) CAR PND VIAaq managed data service makes it easy to deliver best-in-class services today, as well as the flexibility to expand offerings in the future. Confidential & Proprietary © 2008
  • 8 Choice of Data Transport Technologies • Data-Over-Voice • Packet Data (GPRS) • SMS • Broadcasting • Wifi Connectivity Solution • Bluetooth Module • Embedded Wireless Module (TCU) CAR PND A portfolio of rich content and services keeps you closer to consumers, enhancing the customer experience and reinforcing your brand Confidential & Proprietary © 2008
  • 9 Maximize market reach The Two-Tier Multiple options for offering telematics Approach and connected services solutions EMBEDDED Device Product Variations in Core High-End line-fit combination 2 A with BT or TCU Connectivity NAV systems TCU B Low-cost line-fit NAV 1 systems OFF-BOARD Content ON-BOARD Content Bluetooth Interface Black Box NAV C PND Dock D E PND Cell Phone Smart Phone with NAV app PORTABLE Device Confidential & Proprietary © 2008
  • 10 Service and Product Portfolio Mgmt The Two-Tier Flexibility enables cost-effective differentiation Approach and market penetration across segments PRICE Differentiation: ►Bluetooth ► Demographics Module High ► Psychographics Tier ► Retail Price ► Connected Services Premium ► Connectivity Mid offerings, uniq – Bluetooth with DOV* Tier ue custom – Embedded GPRS bundles – RDS Key service – HD Low differentiators – Wifi & bundle ►Embedded Tier opportunities Module *DOV Data-over-Voice Core services (aqLink in-band modem) VALUE Confidential & Proprietary © 2008
  • 11 Choose the best approach for your car or PND portfolio Combining voice and data-centric services offers unique opportunities to interact with consumers Voice Data BT Voice + DOV* DOV* *DOV Data-over-Voice VOICE DATA Module DUN (aqLink in-band modem) Embedded Voice + DOV* GPRS Module PND ? SMS Voice-centric Services Data-centric Services ► SOS Emergency ► Local Search ► Roadside Assistance ► Weather, Traffic, Gas ► Live Operator Services Prices ► Send-to-Car ► IVR Services ► Vehicle Health Report ► Concierge Services Confidential & Proprietary © 2008
  • 12 Choose the best approach for your car or PND portfolio Embedded vs Bluetooth Connected Services Solutions Strengths Weaknesses ►Hardware costs low ►Some services can’t be ►Airtime paid by customer offered when cell phone is cell phone not present (Stolen Vehicle Tracking, Remote Door ►No subscription necessary Unlock, etc.) BT ►Allows more cost effective ►Service reliability issues Module business models due to phone pairing (DUN ►BT phone penetration profile and compatibility) high ►Quick time-to-market ►Broader array of services ►Hardware costs higher can be offered ►Wireless airtime needed ►More bandwidth for data- ►Device certification process Embedded centric services ►Usually expensive Module subscription programs ►Long time-to-market ►Complex business model 2008 Confidential & Proprietary ©
  • 13 The Apple Case Study The Ultimate Benchmark for an End-to-End Solutions Experience between Content and Device Success Factors: ►Store ►Content ►Devices VOICE DATA ►User Experience ►Price level ►Payment Solution iTunes Store iTunes Gift Cards iPod Portfolio with various Connectivity Solutions Confidential & Proprietary © 2008
  • 14 Connected Services Appeal Consumer insights add value: Tailoring Differentiation based service bundles to meet consumer demand on feature value Overall Top Ranking Services Empowering the end user – Airbiquity can help craft bundles that deliver increased safety, productivity, convenience, luxury, a nd a wow factor Confidential & Proprietary © 2008
  • 15 Enhance customer experience How will you differentiate? Example: Fuel Prices • Price • Time stamp • Station brand • Address, Lat/Long • Fuel grade Chevron $3.38 reg Mon 22 E. Pima Fwy 5:15 am Shell 2-way Tues $3.43 reg 6:00 am 45 E. Pima Fwy data-over-voice BP $3.52 Tues communications 755 N. Recker Rd. reg 8:15 am Map Route Save Confidential & Proprietary © 2008
  • 16 Enhance customer experience How will you differentiate? Example: Local Search FIND pizza Sort by: Distance from Distance from current location destination A to Z Rating Pizza Hut 1.2 mi E 14 N. 2nd Ave., Mesa Pizza Capri 2-way3.6 mi S data-over-voice 432 E. Bell Ave., Mesa Vito’s Pizza 3.8 mi N communications 1947 N. Lindsay Rd., Mesa Map Route Sort Preferred PND Search Providers Google local search Yahoo local search Yellowpages.com Confidential & Proprietary © 2008
  • 17 Enhance customer experience How will you differentiate? Example: Vehicle Health Report ► Get alerts to urgent issues ► Check diagnostics and general maintenance ► Receive notifications about vehicle/account ► Connect to dealer Confidential & Proprietary © 2008
  • 18 Drive usage and revenue Consumer insights add value: Creating the optimal business model Business Model Rankings Purchase price of device includes all services 1-year service included, then buy 3-month free trial, then buy Advertising sponsored content for free Pay monthly subscription Pay per use No trial. Buy service at Retailer 0% 10% 20% 30% 40% 50% 60% 70% 80% 1st Place 2nd Place 3rd Place Confidential & Proprietary © 2008
  • 19 The smarter approach to vehicle telematics and connected services Airbiquity • Cost-effective solutions Connected Services • Flexible and reliable technologies OEM PND • Best-in-class applications and content • Customizable managed service offerings Low-risk, Mass-market cost-effective potential • Strong ecosystem and integrated partnerships solutions • Innovative business models • Proven: 10 Million+ implementations more… Confidential & Proprietary © 2008
  • 20 Thank You! Ralf Hug VP Marketing Airbiquity Inc. rhug@airbiquity.com Networking Profiles: www.linkedin.com/in/ralfhug The future of connected www.xing.com/profile/Ralf_Hug services has arrived. Confidential & Proprietary © 2008