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The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Plus, 57% of businesses have acquired a customer through their company blog. Wow! So, the question, "Why should my company have a blog?" is pretty easy to answer. But some businesses still hesitate to develop their company blog into a powerful inbound marketing engine because of questions like these:
We’ve got a blog on our website, now what? What will we write about? How are we supposed to make time to write a blog and continue running the company? What if nobody reads it?
This is Part 1 of the 3 part series.