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WHAT’S IN A BLOG?
PRACTICALTIPS FORYOUR COMPANY BLOG
The Content SquadTraining Webinar Series
February 2, 2012
thecontents...
WHAT’S IN A BLOG?
PRACTICALTIPS FORYOUR COMPANY BLOG
Questions?
@waynebcox
wayne@thecontentsquad.com
““A website without a healthy, active blog
is like a retail store without a sign out
front. People drive right by. Or if t...
How can our blog become a
lead-generating, marketing
engine for our company?
BASICS OF BLOGGING
TheTitle
The “Lead”
The Length
TheTone
““It’s a way for us to appear less
corporate and put a human face when
we interact online.We believe people
relate more ef...
TIPS FROM JOURNALISM
•Who?
•What?
•When?
•Where?
•Why?
•How?
The WHY?
The HOW?
“FREE-MIUM” CONTENT
The most important law of social media
GaryVaynerchuk
STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
““A bad blog is worse than no blog. A
dead blog is worse than no blog. But an
engaging blog is one of the best things in
t...
STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
STEPSTO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
This is what the social web has done:
It has reset the expectations
of your audience to come to
your website and find
authe...
STEPSTO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willi...
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create ...
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create ...
WHAT’S IN A BLOG?
PRACTICALTIPS FORYOUR COMPANY BLOG
Next Week: Part 2
thecontentsquad.com
What's in a Blog?  Practical Tips for Your Company Blog | Part 1
What's in a Blog?  Practical Tips for Your Company Blog | Part 1
What's in a Blog?  Practical Tips for Your Company Blog | Part 1
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What's in a Blog? Practical Tips for Your Company Blog | Part 1

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The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Plus, 57% of businesses have acquired a customer through their company blog. Wow! So, the question, "Why should my company have a blog?" is pretty easy to answer. But some businesses still hesitate to develop their company blog into a powerful inbound marketing engine because of questions like these:

We’ve got a blog on our website, now what? What will we write about? How are we supposed to make time to write a blog and continue running the company? What if nobody reads it?

This is Part 1 of the 3 part series.

Published in: Technology, Business
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Transcript of "What's in a Blog? Practical Tips for Your Company Blog | Part 1"

  1. 1. WHAT’S IN A BLOG? PRACTICALTIPS FORYOUR COMPANY BLOG The Content SquadTraining Webinar Series February 2, 2012 thecontentsquad.com
  2. 2. WHAT’S IN A BLOG? PRACTICALTIPS FORYOUR COMPANY BLOG Questions? @waynebcox wayne@thecontentsquad.com
  3. 3. ““A website without a healthy, active blog is like a retail store without a sign out front. People drive right by. Or if they do notice your business, they can’t tell if anyone’s home.” - source: tcwebsite.com/news/business-blogging-basics
  4. 4. How can our blog become a lead-generating, marketing engine for our company?
  5. 5. BASICS OF BLOGGING TheTitle The “Lead” The Length TheTone
  6. 6. ““It’s a way for us to appear less corporate and put a human face when we interact online.We believe people relate more effectively to other people instead of a logo or corporate brand.” ~ Michael Brito, Social Media Strategist at Intel
  7. 7. TIPS FROM JOURNALISM •Who? •What? •When? •Where? •Why? •How?
  8. 8. The WHY? The HOW?
  9. 9. “FREE-MIUM” CONTENT The most important law of social media GaryVaynerchuk
  10. 10. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company
  11. 11. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog
  12. 12. ““A bad blog is worse than no blog. A dead blog is worse than no blog. But an engaging blog is one of the best things in the world you can do for your business.” ~ Jeremy Wright, CEO of b5media
  13. 13. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy
  14. 14. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page
  15. 15. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page 5. Select your bloggers
  16. 16. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page 5. Select your bloggers • Intentional • Single or multiple voices
  17. 17. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page 5. Select your bloggers 6. Train your bloggers
  18. 18. This is what the social web has done: It has reset the expectations of your audience to come to your website and find authenticity.
  19. 19. STEPSTO A DYNAMIC CORPORATE BLOG 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page 5. Select your bloggers 6. Train your bloggers 7. Construct an editorial calendar
  20. 20. 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page 5. Select your bloggers 6. Train your bloggers 7. Construct an editorial calendar 8. Establish a comment policy
  21. 21. 1. Determine if blogging is a good fit for your company 2. Decide if your company is willing to invest in a blog 3. Create a strategy 4. Ensure that everyone is on the same page 5. Select your bloggers 6. Train your bloggers 7. Construct an editorial calendar 8. Establish a comment policy 9. Establish a way of measuring your progress
  22. 22. WHAT’S IN A BLOG? PRACTICALTIPS FORYOUR COMPANY BLOG Next Week: Part 2 thecontentsquad.com
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