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RIT (Rakuten Institute of Technology) presentation about UI/UX
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RIT (Rakuten Institute of Technology) presentation about UI/UX

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RIT (Rakuten Institute of Technology) presentation of UI/UX by Masaya Mori.

RIT (Rakuten Institute of Technology) presentation of UI/UX by Masaya Mori.

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  • 1. RIT presentation about UI/UX Rakuten Inc. RIT. Masaya Mori 2011 1
  • 2. We’re facing the changes. Global UsersChanges 2
  • 3. Devices change Shift to Smartphones and Natural DevicesMark Weiser 3
  • 4. Online to OfflineNew e-commerce is combining real and net. ShopKick Milo AmazonShopSavvy A9 Flow 4
  • 5. Info. explosionIt’s getting larger exponentially. 5
  • 6. CloudPrivate & Public, IaaS & PaaS 6
  • 7. Summing up,Experiencing advent of new devices, we’re getting into big changes.PC/cell phone New devices Directions Physical Natural BigData 7
  • 8. Physical WorldExperiencing advent of new devices, we’re getting into big changes.PC/cell phone New devices Directions Physical Natural BigData 8
  • 9. Stepping into Physical world 9
  • 10. TESCO subway virtual storeThis changed physical world to be an interface for the internet. 10
  • 11. Nisugata for feature-phoneBuy an item you watched earlier.• This is first prototype.• Take a photo of item, and send it via e-mail.• This system finds item data, and you can go item page in ICHIBA. 11
  • 12. NISUGATA for Wine search on iPhone “wine you drink now”• original image processing technology• You can search wine which you drink.• By exploiting sophisticated algorithm, we can provide a function to search for similar label of wine regardless of shooting angle. Top page Shoot wine label Send info to server Get search resultYou can use stored picture for a search later, even if there is no 12signal for your 3G/wifi when shooting wine.
  • 13. AR-HITOKE• AR-HITOKE came originally from HITOKE reflecting user purchase info. This enables you to see physical item info & other user’s comments uniquely via iPhone. 13
  • 14. AR-HITOKEAR-HITOKE overlays online purchase info. and user comments onphysical view via smartphone, to help understand more. Online purchase info User statistics User comments 14
  • 15. Ubira: Rakuten O2O•We’re proceeding with O2O pjt named “Ubira”.•This combines a physical world and a cyber world. Collaborate w/ shop Check-in Coupon / Point Barcode scan Affiliate 15
  • 16. Natural InterfaceExperiencing advent of new devices, we’re getting into big changes.PC/cell phone New devices Directions Physical Natural BigData 16
  • 17. Providing more natural I/F 17
  • 18. Kinect (former, CANESTA)They provided the prototype of new sensor shopping IF. 18
  • 19. Team Lab Mirror You can try on tons of clothes speedily and easily by iPhone or gesture.参考) http://dev.team-lab.com/index.php?itemid=252 19
  • 20. New texture UI:「R-Rich-Browser」 : 」 Browser suitable for EC leveraging smartphone features• It utilizes functions of smartphone and generates purchase opportunity and user experience having fun.• By “charge slide” (our patent) and “double slide” operation, it can realize the usability not existing before in conventional browther. You can scroll screen If you hold finger on It executes the function mapped “charge slide” usually by finger for 1 sec, to the direction of finger slide By “charge slide”, you can put items onto your cart during browsing pages. 20
  • 21. RPad 21
  • 22. Transferring Experience•To pursue a futuristic application, we developed new prototypes such as Smart Shopping, Gesture Based Shopping, collaborating with Tsukuba University. Smart Shopping Gesture Based Shopping 22
  • 23. http://www.neurosky.com/ 23
  • 24. BigData ComputingExperiencing advent of new devices, we’re getting into big changes.PC/cell phone New devices Directions Physical Natural BigData 24
  • 25. Handling BigData 25
  • 26. Kitsuregawa lab. Tokyo Univ.They are conducting research next I/F handling BigData allover the web. 26
  • 27. Tilt: FireFox addonIt displays web pages structure in 3D view, utilizing WebGL. 27
  • 28. [BigViewer] handling very huge image •Realized high-speed access to big photos. Realized high-Big photo •Can apply for item search on huge catalogue by mobile. Can 30,000 5,500 かわいいケトル、ハーモニカ付♪ 家具のニシムラ Cattle ¥ 3,980 家具の 購入する メニュー 草津温泉湯めぐりマップ(高精細画像) ★奈良屋★ 180年の歴史を誇る… 奈良屋★ 180年 歴史を おすすめプランあります!!! プランあります おすすめプランあります!!! 詳細見る メニュー 28
  • 29. BigViewer:handling ultra-large image data :BIgViewer enables you to browse photo and magnify spotvery freely and quickly. enlarge display 29
  • 30. Displaying Huge Sized ImagesHow to handle huge images with mobile phone? Enlarging / Narrowing parts of huge image Description buy BigViewer 30
  • 31. Related technology: an actual case of Infoseek NewsMap Implemented new I/F browsing photo news.Infoseek News ⇒ Reduced hurdles to watch a lot of photos. ⇒ Increased user duration of stay NewsMap User can browse lots of photo news freely and quickly. 31
  • 32. BigData Surfing• RIT invented “BigData Surfing” application to realize browsing tons of items intuitively.• Prototypes were for Books, ICHIBA, and Travel.• It can handle hundreds of thousands to millions. 32
  • 33. BigData Surfing: You can watch all items on Rakuten Ichiba. How do you show all the data of Rakuten items? 33
  • 34. RPad for BigData•Actually, there is big data screen behind RPad.•Users can share big data screen among plural RPads. 34
  • 35. Summing up,Experiencing advent of new devices, we’re getting into big changes.RIT has developed prototypes and solutions. Let’s discuss it. PC/cell phone New devices Directions Physical Natural BigData 35