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Advance e commerce web tracking with google tag manager
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Advance e commerce web tracking with google tag manager

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Advance web tracking with Google Tag Manager Made Easy for eCommerce - Simply Contact Rakshit Monga @ http://wp.me/P25DeM-30

Advance web tracking with Google Tag Manager Made Easy for eCommerce - Simply Contact Rakshit Monga @ http://wp.me/P25DeM-30


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  • 1. Advance eCommerce Web Tracking with Tag Manager Agenda Tag Manager Benifits Possibilities Used Cases Questions ?
  • 2. Scheme of the presentation Tag Manager Benefits Possibilities Used Cases Tag Manager is a tool to manage all tracking codes and Javascripts at one place called (GTM Snippet) Google Tag Manager lets you add or update your website tags and mobile applications, easily without bugging the IT folks. Get it for your site? You want specific tags to work at specific times, like when a user reaches a thank-you page after a purchase. That’s why Google Tag Manager lets you create custom rules and macros to collect exactly the right information at the right time.
  • 3. Scheme of the presentation Tag Manager • Lessens dependency on IT Benefits Possibilities Used Cases Get it for your site? •Advance customizations with rules and macros. • Track events (Clicks/ Session time/ Download time) etc. Easily • Makes tracking codes faster to load • Makes it easier to customize GA and other dashboards using custom variables (Eg. See coupon codes usage in GA, Login/ Non Login users,) • Show Conditional content using rules and macros enhances personalizations
  • 4. Scheme of the presentation Tag Manager Benifits Possibilities Used Cases Get it for your site? • Track :- Clicks/Counts All kind of navigations (Top, bottom, left, right) • Clicks/ Counts Social media buttons / links • Search box better tracking • Clicks/ counts all kinds of banners • Recommended product on home page • Timer start on load of product page to calculation # of seconds taken to complete the purchase • Click on add to cart button • Add to wishlist button • Share with friends button • Click on recommended products • Click on Recently viewed products • Load of cart page • Remove product button
  • 5. Scheme of the presentation Tag Manager Benifits Possibilities Used Cases Get it for your site? •update cart button • continue shopping button • place order buttion • all kinds of button on product,cart,checkout and thank you page • forgot password button/link • change in address button/link • continue checkout button/link • checkout payment button/link • Edit information button/link • Edit cart button/link • Confirm order button/link • Conditional content to be displayed • success page loading time • set the custom variable when session start • Timer events based on following time slots • Time taken from add to cart to completion of shopping • Time taken from any landing page(first page of visits) to add to cart
  • 6. Scheme of the presentation Tag Manager Benefits Possibilities Used Cases Get it for your site? 1. Coupon code applicable only on mobile devices. 2. Show a pop up only on mobile 3. Show a banner only to the one who comes from facebook or email 4. Show an offer only to people with order amount more than Rs. 1400 5. How many girls/guys buy products from their wishlist 6. How many people click on each menu item or any element on the site 7. Create remarketing lists bases on GA segments 8. Size/ Colour/ Price selection behaviour analyses
  • 7. Scheme of the presentation Tag Manager Benifits Possibilities Used Cases Get it for your site? Mail me at rakshitmonga@yahoo.com
  • 8. Thanks Rakshit Monga Three Digital Pegs http://rakshitm.wordpress.com/ http://in.linkedin.com/in/rakshitmonga https://twitter.com/#!/rakshitmonga http://pinterest.com/rakshitm/ . Skype: rakshit.monga1 +91-987-343-1504