Yrals Digital Marketing + Costs

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Yrals Digital Marketing + Costs

  1. 1. Digital Marketing<br />The Future is Now!<br />
  2. 2. About YRALS<br />Set up to create social media campaigns for brands on an ROI Basis in 2008<br />YRALS was founded by Jaideep Bir along with an angel investor and has a 20 member team in Mumbai <br />YRALS executes SMO in two formats: <br />Qualitative Engagement<br />Quantitative Traffic<br />YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty<br />The company has executed Social Media campaigns for over 50 clients across sectors including: <br />Media | Travel | Automobiles | Apparel | Telecom |Technology<br />
  3. 3. OurServices<br />
  4. 4. What do we do?<br />Driving Traffic – CPC (Cost Per Click)<br />Quality Conversations – using Blog, Product Reviews <br />Generating Video Views – Online Report<br />Adding Fan / Follower Base (On Facebook, Orkut & Twitter)<br />Creating Online Applications<br />Creating Adver-Games<br />Creating Video Virals<br />Creating Websites<br />
  5. 5. CPC – Cost Per Click<br />Brands that have a landing page / Website and are looking todrive traffic to it<br />need to use the CPC model<br />Online Report<br /><ul><li>Traffic Generated is Targeted using keywords, for the brand, </li></ul> competition and the TG<br /><ul><li> Reports are real time and online
  6. 6. The seeding process also helps SEO via link-backs to the site on other </li></ul> sites<br />
  7. 7. Yrals as Traffic<br />Brand Name: Guten Appetit India <br />Campaign Name: GAI<br />Campaign Duration: 1 Month<br />Brand Name: Kingfisher World<br />Campaign Name: IPL<br />Campaign Duration: 38 Days<br />Clicks: 30,000<br />Brand Name: Tata Indicom<br />Campaign Name: Second Life<br />Campaign Duration: 1 Month<br />Clicks: 7,000<br />Brand Name: ACS<br />Campaign Name: ACS<br />Campaign Duration: 1 Month<br />Clicks: 12,500<br />Brand Name: Bajaj<br />Campaign Name: Bajaj XCD 135<br />Campaign Duration: 1 Month<br />Clicks: 7,000<br />Brand Name: Aloo Chaat Movie<br />Campaign Name: Aloo Chaat<br />Campaign Duration: 45 Days<br />Clicks: 26,000<br />
  8. 8. Yrals as Traffic<br />Brand Name: Tata Indicom<br />Campaign Name: Photon Plus (Giz Guru)<br />Campaign Duration: 1 Month<br />Views: 12,000 Visitors<br />Brand Name: Fox<br />Campaign Name: Slumdog Millonaire<br />Campaign Duration: 1 Month<br />Clicks: 5,000<br />Brand Name: Tata Indicom<br />Campaign Name: Hello Hello<br />Campaign Duration: 1 Month<br />Clicks: 3,000<br />Brand Name: Intel<br />Campaign Name: Intel Rockstar<br />Campaign Duration: 1 Month<br />Clicks: 40,000<br />Brand Name: Idea<br />Campaign Name: Cricket Fever<br />Campaign Duration: 1 Month<br />Clicks: 5,000<br />Brand Name: Bajaj<br />Campaign Name: Pulsar 220 DTSi<br />Campaign Duration: 1 Month<br />Clicks: 20,000<br />
  9. 9. Yrals as Traffic<br />Brand Name: Tata Indicom<br />Campaign Name: Photon Plus/ Speed Ka Baap Viral Video<br />Campaign Duration: 1 Month<br />Clicks: 8,000<br />Brand Name: Star Plus<br />Campaign Name: Sach Ka Saamna<br />Campaign Duration: 1 Month<br />Clicks: 40,000<br />
  10. 10. Yrals as Traffic<br />Windows Live Planet - Microsoft<br />Brand Name: Microsoft<br />Campaign Name: Windows Live Planet<br />Campaign Duration: 1 Month<br />Registrations of 33,250 Users<br />
  11. 11. Yrals as Traffic<br />Brand Name: Star World<br />Campaign Name: Dramarama - Knight Riders<br />Campaign Duration: 1 Month<br />Clicks: 40,000<br />Brand Name: Tata Tea<br />Campaign Name: Jaago Re - KBPS<br />Campaign Duration: 1 Month<br />Clicks: 10,000 <br />Brand Name: Zee TV<br />Campaign Name: JKR<br />Campaign Duration: 45 Days<br />Clicks: 25,000<br />Brand Name: HP<br />Campaign Name: Green Novation<br />Campaign Duration: 2 Months<br />Clicks: 50,000<br />Brand Name: Star Plus<br />Campaign Name: Star Player<br />Campaign Duration: 45 Days<br />Clicks: 12,000<br />Brand Name: HP<br />Campaign Name: Green Novation P2C<br />Campaign Duration: 2 Months<br />Clicks: 50,000<br />
  12. 12. CPC – Pricing <br />Up to 50000 clicks: Rs. 8 – 10 Per click<br />For 200000   –  399999 clicks @INR 5 (Gross)<br />For 100000   –  199999 clicks @INR 6 (Gross)<br />Large<br />For 50000   –  99999 clicks: @INR 7 (Gross)<br />Medium<br />Small<br />
  13. 13. Quality Conversations: Using Blogs, Product Reviews <br />The philosophy at Yrals is that all good brand strategies start with the target audience and build convesations and communication from there. With an ear to the ground to capture the buzz and tactical placement of reviews, Brands often receive far more value via conversations we start, than is truly MEASURABLE<br />Yrals creates blogs for the brands<br />Yrals uploads reviews on Product review sites<br />Yralscreates and managesconversations with users on behalf of the brand<br />Product Reviews<br />
  14. 14. Yrals as Conversations<br />Farah Khan’s Blog –Tere Mere Beach Mein <br />
  15. 15. Yrals as Conversations<br />Rajeev’s Blog –Sach Ka Saamna<br />
  16. 16. Yrals as Conversations<br />Star Plus - Perfect Bride Blog<br />
  17. 17. Quality Pricing <br />
  18. 18. Video Views – Online Report<br />Videos are now becoming mainstream on the web, since 80% of the internet users have broadband. Research shows in a learning environment about 10% is remembered when Users Read, 20% of what is heard and 30% of what is seen, but 50% of what is Seen and Heard. So for clients who have videos / viral videos, can now use the online process to promote their brands. <br />
  19. 19. Video Views – Online Report<br />
  20. 20. Video Views – Pricing<br /><ul><li>A video View report would include 2 parts</li></ul> - Activation of videos across all video sharing sites<br /> - Promotion of the videos to increase video views<br /><ul><li>Pricing of a video view campaign is dependent on the following factors</li></ul> - Number of videos<br /> - Type of video (Viral, TVC, Episodic videos, etc.)<br /><ul><li>Video Views are in the range of INR 5 – 8 per view</li></li></ul><li>Fan Based - Orkut & Facebook Groups & Twitter <br />Facebook/Orkut/Twitter are becoming a marketer's fad and fantasy. Its growth in members, daily use and search frequency make it the place to target discrete customer groups or desirable segments. Just like print, radio or TV, on Facebook you have to find, engage and develop a unique audience for your brand. So the presence on Social networks is IMPORTANT for a Brand <br />
  21. 21. Fan Based - Orkut & Facebook Groups & Twitter <br />Sach Ka Saamna – Fan Page (Facebook)<br />
  22. 22. Fan Based - Orkut & Facebook Groups & Twitter <br />Sach Ka Saamna – Group (Facebook)<br />
  23. 23. Fan Based - Orkut & Facebook Groups & Twitter <br />Tere Mere Beach Mein - Facebook<br />Fan Page<br />Group<br />
  24. 24. Fan Based - Orkut & Facebook Groups & Twitter <br />Zee TV- Jhansi kiRani (Facebook)<br />Fan Page<br />Group<br />
  25. 25. Fan Based - Orkut & Facebook Groups & TwitterPricing <br />
  26. 26. Online Application<br /><ul><li> Applications are tactical engagement vehicles brands can use within social </li></ul>media to enhance their communication with the TG<br /><ul><li> Since this is a permission medium, apps can play a vital role in maintain relationships</li></ul> with consumers and don’t have the typical thresold barriers of registraion<br /><ul><li> The ability to laser TARGET further enhances the potency of the applicaiton</li></li></ul><li>Online Application<br />SKS Application <br />Also On Facebook<br />
  27. 27. Online Application<br />SKS Application <br />Also On Orkut<br />
  28. 28. Online Application<br />Tata Motors: MANZA <br />Indulgent Actors (Application)<br />
  29. 29. Online Application<br />Tata Motors: MANZA <br />Indulgent Actors (Application)<br />
  30. 30. Online Application<br />Tata Motors: MANZA <br />Indulge in MANZA (Application)<br />
  31. 31. Online Application<br />Tata Motors: MANZA <br />Indulge in MANZA (Application)<br />
  32. 32. Online Application<br />
  33. 33. Online Application<br />
  34. 34. Online Application<br />
  35. 35. Online Application<br />
  36. 36. Online Application<br />
  37. 37. Online Application - Pricing<br />
  38. 38. Adver Games<br />With the growth of the internet, adver-games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.<br />
  39. 39. Adver Games<br />Online Game for <br />Channel V – Exhausted <br />
  40. 40. Adver Games<br />Online Game for Zee TV – Jhansi KiRani<br />Level 1<br />Level 2<br />Level 3<br />Level 4<br />
  41. 41. Adver Games - Pricing<br />Note: All games will be made using Flash 8<br />
  42. 42. Viral Video<br />A viral is a way to connect on a humor tangent with the user. The Virals create the pun which easily makes the user relate to themselves. Virals create major impacts for the brand. A viral can push across a serious situation on a lighter note. And in today’s world, serious fun has become the need of the hour!<br />
  43. 43. Video Virals<br />Online Animated Viral for Zee TV - Dance India Dance <br />
  44. 44. Video Virals- Pricing<br />
  45. 45. Websites<br />A website is the easiest way for a user to know about the brand. Facts and figures of the brand, about the company, about the future prospective etc. The more user friendly the website is, the better it is for the user. The brand’s website is becoming a necessity because people before using the product/service or invest also find out through the website.<br />
  46. 46. Websites<br />SMC Caribbean Website<br />
  47. 47. Websites<br />Dramarama – Knight Rider Website<br />
  48. 48. Websites<br />Revival of the <br />Tata Indica Vista<br />
  49. 49. Websites<br />3D Tata Indica Vista Website <br />
  50. 50. Website - Pricing<br />
  51. 51. Connect With Yrals<br />CEO: <br />Name: JaideepBir<br />Mail: Jaideep@yrals.com<br />Social Media Head:<br />Name: Rochelle Pereira<br />Mail: Rochelle@yrals.com<br />Business Development Team:<br />Name: Nabeel Merchant<br />Mail: Nabeel@yrals.com<br />Name: Raksha Narang<br />Mail: Raksha@yrals.com<br />Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra<br />Call : +91-22-2661 5764<br />Mail : contact@yrals.com<br />

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