Your SlideShare is downloading. ×
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Pestle Analysis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Pestle Analysis

4,972

Published on

Published in: Education, Health & Medicine
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,972
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PESTLE analysis
  • 2. Aims • Prepare a PESTLE analysis for a given situation and use it to analyse the impact of the external environment on a firm. • Evaluate the impact on a firm’s objectives and strategy of a change in any of the PEST/PESTLE factors.
  • 3. What is it? • It’s a way of working out what is going on ‘out there’ so you can then respond to it.
  • 4. POLITICAL • • • • • Environmental protection/legislation Consumer protection Government’s attitude Competition regulation Advertising standards
  • 5. Economic • • • • • • • • Economic growth Taxation international trade Exchange Rate Employment law Health and Safety law Inflation Consumer confidence Minimum wage
  • 6. Social • • • • • • • • • Income distribution Demographics Labour & Social mobility Lifestyle changes Attitudes to work and leisure Education Fashion and Fads Health & Welfare Living conditions
  • 7. Technological • • • • • • • Changes in physical sciences Internet Energy use and costs Rates of technological obsolescence New discoveries Govt and Industry focus on tech Govt spending on research
  • 8. Legal • • • • • • Employment law Health and Safety Taxation both corporate and consumer Other regulations International trade barriers Strength of the rule of law
  • 9. Environmental • How people’s perception and reaction to environmental issues can affect a business.
  • 10. Exam tip • Remember it is not enough to identify the factor, you must also identify the advantages and disadvantages as part of your analysis and recommendation while referring to the information provided.

×