Jet airways

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Jet airways

  1. 2. Secret of Success <ul><li>Operation in a professional manner </li></ul><ul><li>Hired Experts </li></ul><ul><ul><li>Lintas – to develop corporate logo </li></ul></ul><ul><ul><li>IMRB, A market research firm – to do a consumer survey </li></ul></ul><ul><ul><li>Anderson consulting – to do a feasibility study and help prepare the business plan </li></ul></ul>
  2. 3. Secret of Success <ul><li>Acquired a fleet of new Boeing 737 aircraft, primarily through leasing </li></ul><ul><li>Hired expatriates for critical functions </li></ul>
  3. 4. Figures !! <ul><li>In the Fiscal ended Mar 2004 </li></ul><ul><ul><li>Load factor increased to 67 percent </li></ul></ul><ul><ul><li>net profit 1.4 billion on revenues of 34.4 billion </li></ul></ul>
  4. 5. What did they do??? <ul><li>Took advantage of the Indian Airlines’ unsatisfactory operations </li></ul><ul><li>Combined operation excellence with cost efficiency </li></ul><ul><li>Positioned itself as an airline for business passengers (world class airline for business travellers) </li></ul>
  5. 6. Marketing and value addition <ul><li>The joy of flying !! </li></ul><ul><li>Warm and caring !! </li></ul><ul><li>Technical despatch reliability !! </li></ul><ul><li>Young and outgoing people as cabin crew and ground staff </li></ul><ul><li>Value add schemes </li></ul><ul><li>Taj SATS – five star airline catering service </li></ul><ul><li>Jet airways entertainment </li></ul>
  6. 7. The Young planes !! <ul><li>Better appearance </li></ul><ul><li>Low maintenance costs </li></ul><ul><li>Latest technology </li></ul><ul><li>Uniform fleet of boeing 737 and ATR aircraft </li></ul><ul><li>Comfortable cabin configuration </li></ul>
  7. 8. Some Coverage <ul><li>Hub-and spokes system </li></ul><ul><li>Lower turnaround time </li></ul><ul><li>Apex Fares </li></ul><ul><li>Yield management system </li></ul><ul><li>Night saver fares </li></ul><ul><li>Frequent flier program </li></ul>
  8. 9. Cut costs <ul><li>Automation </li></ul><ul><li>Outsourcing </li></ul><ul><li>Improve productivity </li></ul>
  9. 10. Competition <ul><li>Air Sahara </li></ul><ul><ul><li>Didn’t have a strong presence in southern region </li></ul></ul><ul><ul><li>Small network </li></ul></ul><ul><li>Air Deccan – LCA </li></ul><ul><li>SpiceJet & Kingfisher </li></ul><ul><li>Poaching of Staff </li></ul><ul><li>Increase of staff salaries </li></ul>

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