This is a Report on Business Plan on UNISTORE, a Retail Superstore prepared by group Elegant (VII).
To introduce a new era of business module in Bangladesh, we 7 friends are going to establish a retail superstore named UNISTORE, a unique, universal and versatile sales floor. It generally provides almost every kind of consumer goods. To make it successful we have chosen both developed and developing regions of Dhaka city but we will inaugurate 1 outlet initially. Our form of organization will be general partnership.
Since we will pose general partnership we ourselves will serve every kind of management functions. Besides, we are highly experienced and linked with various financial organizations which will help us getting loan and monetary backup. We have a few other strengths which are more enough to drive our weaknesses. Moreover, we have corporate lobbying so that we can acquire strategic and competitive advantage.
On the other hand, we have a unique value proposition “Buy green, live green” so that customers can use products in an environment friendly manner. We will not only sell quality products and services but also values and trust. Thus, we would like to capture 22% market share within 2 years. We consider some of our basic characteristics as a criterion of becoming successful in the market environment.
We are the first to start a superstore including almost all kinds of variety goods.
Almost every kind of consumer goods and services will be available in our sales floor.
E-Marketing (Electronic Marketing) system.
Skillful, devoted, friendly, and committed employees.
Strategic partnership with various banks, leasing companies and insurance companies.
Corporate lobbying which provides opportunity to supply materials for employees.
We shall require tk. 85.67 crore or 856.7 million tk. as our total cost of business set up. We shall count on investors on our business & loans from various sources which will be paid in different periods. Our business plan is focused on long term planning to capture a huge market share and eventually become market leader and dominant in this sort of businesses.