Trends/Forecasting

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A short, 5 minute presentation on trends and forecasting

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Trends/Forecasting

  1. 1. Trends & Forecasting Seeing patternsRakhi Rajani - rakhirajani@mac.com 1
  2. 2. Trends Design trends Technology trends Social trends Architectural trends Interaction trends Behavioural trends Product trends Colour trendsRakhi Rajani - rakhirajani@mac.com 2
  3. 3. Trends Now :: Collating emerging patterns With trends, you pick up on patterns that you see emerging in a particular field, social behaviours, a particular design aesthetic or design element, etc and then draw them together to create a story. For instance, some retail stores today emphasise locally sourced materials and products - is this a trend towards ‘Ethical Retail’?Rakhi Rajani - rakhirajani@mac.com 3
  4. 4. Trends... Now :: Collating emerging patterns Don’t just look to patterns within retail stores, look in your world for trends that YOU see and that others might not. Do you see social and behavioural trends, for instance, in the way people queue?Rakhi Rajani - rakhirajani@mac.com 4
  5. 5. 1. Get info 2. Collate 3. Analyse 4. Define Search Pull together Analyse what Define and through images, info the core point illustrate the magazines, etc that have a is - is it about trend with a books, the common architectural title, images web, visit theme/ lines, fabrics, and supporting stores, aesthetic wayfinding, paragraph of observe etc people’s text movement etcRakhi Rajani - rakhirajani@mac.com 5
  6. 6. Forecasting Months from now Driven by... Years from now Political Factors Economic Factors Ecological Factors Cultural Factors Social Factors Behavioural Factors (And let’s assume that technology always plays a role)Rakhi Rajani - rakhirajani@mac.com 6
  7. 7. Forecasting Future :: Externalising hidden patterns When forecasting, look for things that are not obvious, that have not completely emerged yet but that you see strong indications of. Consumer creation, for example, self publishing, creating your own fragrance etc, might be something that you see as being important in the future because of a social trend towards self expression.Rakhi Rajani - rakhirajani@mac.com 7
  8. 8. 1. Get info 2. Collate 3. Analyse 4. Define Search Pull together Identify the Define and through images and common illustrate your magazines, statistics, data, thread, a key point with a books, the articles etc that issue, clear web, journals have a examples of statement and and trend common behaviour etc some sites. theme examplesRakhi Rajani - rakhirajani@mac.com 8
  9. 9. Pointers... 1. Define the scope and objectives 5. Make a solid point Make clear what your focus is Have a point of view and don’t be afraid to make a statement 2. Use a wide angled lens before zooming in 6. Show the logic Look wide and explore before zooming in Show how a trend has progressed, show why you are forecasting a specific change in design/behaviour etc 3. It’s not always about technology 7. Use examples Trends and forecasting are social as well as technological Show images, statistics, examples of products/spaces etc 4. Dig Deep 8. Name it Don’t take things at surface value, delve into patterns to pull out the gold Give your trend a name that represents your pointRakhi Rajani - rakhirajani@mac.com 9

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