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Kashmi Deck summary

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Kashmi is a Asian based peer 2 peer mobile payment application.

Kashmi is a Asian based peer 2 peer mobile payment application.


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  • 1. Total Access to cash and credit!
  • 2. Cash payments anytime, anywhere Kashmi is an Asian peer 2 peer service that facilitates the easy and safe transfer of cash between individuals through a simple social interface. Kashmi’s iPhone, Android and Web apps allow users to tap into their debit and credit to make on- the-spot payments, via cash-transfer, to other Kashmi users. Making cash transfers between Kashmi accounts is free. You can reload your own Kashmi account, from your debit or credit account, instantly.
  • 3. Co Founder Chief Executive Officer Founder of Friskybox apparel brand, sold in over 100 stores & 9 countries. Founder Bed Hostels, a Sri Lankan budget hospitality chain Co-Founder www.charityapple.org, a charity focused crowd funding site & www.tasty.lk, a restaurant discovery site Vice President, Coutts & Co Bank Ltd Singapore Associate, Credit Suisse Singapore Bsc in Aerospace Engineering from Embry Riddle University Chief Technology Architect 8 years experience Application Systems Architecting, Ruby, Node.js, Sass, CoffeeScript, mysql, sqlite, MongoDb, Nginx, mongrel, Amazon AWS, Git, Github, Ubuntu Co Founder Chief Technology Officer Co-founder Saberion, a software development company in Sri Lanka Co-Founder, www.charityapple.org, a charity focused crowd funding site and www.tasty.lk, a restaurant discovery site Project Manager, Millennium IT (A London Stock Exchange Company) BA in Management & Finance from Nottingham University MA E-Commerce & Economics from Harvard University Mobile Technology Lead 8 years industry experience. in the areas of architecture and programming, specifically mobile applications   Masters in Information Technology from Carnegie Mellon University Chief Operating Officer Vice President for Asia, Ubiquity University Country Director Sri Lanka, Relief International BA, International Relations and Public Policy, Princeton University Masters, International Relations and Conflict Management, SAIS, Johns Hopkins University MBA, National University of Singapore UI & UX Architect 12 years experience as senior UI/UX designer Computer Programming degree from NIIT The Team Rakhil Fernando Randy Rathugama Mufa Lukmanjee Neesha Ravindran Rajinda Jayasinghe Indika Sampath
  • 4. Co Founder & CEO Streetdeal.com.sg Singapore CEO Efutures USA & Sri Lanka Co Founder & CEO Beema Sri Lanka & Sweden Head of Payments The Iconic Australia Co Founder & CEO Saberion Australia, USA & Sri Lanka Director Information and Communication Technology Agency Sri Lanka Advisors and Investors Greg Costamangna Prashan Nagendra Max Bergman Tanya Juul Kjaer Sanjiv Alles Jayantha Fernando
  • 5. What is the problem? Cash has always been the predominant tool in the exchange of goods and services. However, cash can be a limiting factor because: 1.  Cash is not always readily available to pay friends/vendors. (Poor ATM coverage, poor liquidity, no exact change) 2.  Transferring cash between friends via bank transfer can be cumbersome. Often, these IOUs are forgotten. 3.  Vendors/Sellers may not accept credit or debit cards. Both parties lose out. Solution An app that allows you to make cash transfers between Kashmi users, via your smart phone, by tapping into your own debit and credit balance.
  • 6. Problem " Between Friends" Between Acquaintances" With Small Vendors" With Individual Sellers" No cash on me, why cant they take credit card?" Security – I really should not be carrying so much cash!" I’m never getting that money back" I just lost a sale because the customer didn’t have cash!" Need cash urgently, No ATM!!" Its awkward to ask, but I need the money he/she owes me! I never remember what I spend on. I wish I could track my spending better! Common Problems, Kashmi Solutions!
  • 7. A new payment system application in Asia that anyone can sign up for and transfer funds instantaneously. All you need is a bank account and a credit or debit card. Credit your Kashmi balance with your debit or credit card Kashmi is … Cash out to your own bank account within 24 hours Make payments from your balance to a friends balance for FREE
  • 8. Application Adding credit/debit card for crediting balance Transactions newsfeed Making a payment
  • 9. Target markets for Launch … Kashmi will roll out in Malaysia, Hong Kong and Sri Lanka. These markets are ideal to launch Kashmi because of increasing numbers of active youth, young professionals and travelers. Card transactions (and volumes) are significant and on the rise. Financial regulations are comparatively low. Malaysia Hong Kong Sri Lanka Card Transactions Per Year 310 million 550 million 10 million Card Volume Per Year USD 28 billion USD 87 billion USD 350 million Population 29 million 7.5 million 21 million Median Age 26.2 40 31.4 Regulation Level Low Low Medium
  • 10. 4% CASHING OUT Users charged when cashing out of Kashmi balance CREDITING BALANCE Users charged transaction fee to credit Kashmi balance FLOAT Annualized interest earned on float Monetizing Kashmi… 3% 1% FREE TRANSFERS Users can transfer money for free to each others profiles 0%
  • 11. TARGET CUSTOMERS •  Individuals, 18-40 yrs: Organic traction amongst students, young professionals and travelers •  Small businesses, Independent workers, Individuals selling goods User Acquisition Through wide exposure, Kashmi targets anyone that seeks easy cash payments… Retail Activation •  Key distribution partners – Berjaya Malaysia, Cargills Sri Lanka •  Small business subsidies •  Top up fee discount •  Engaging with brand evangelists – University campus activations •  High rating in App Store and Google Play store •  Achieving “Featured” status in App store •  Asian sports personality endorsement - advisory team enable us to do this at negligible cost. •  Social media and internet advertising •  Traditional mediums with max exposure / min cost •  Word of mouth Advertising
  • 12. Malaysia PayPal - Cumbersome sign up process, unintuitive mobile platform and no social element M Money - Mobile operator solution which restricts users to their network DiGi Hong Kong PayPal - Cumbersome sign up process, unintuitive mobile platform and no social element Octopus - Mass transit card, which can be used to pay merchants. Not able to transfer funds to peers Sri Lanka EzCash - Mobile operator solution which restricts users to their network Direct Competitor analysis In Asia, we would have 1st mover advantage. However, this model has been very successful in the US. Eg. VENMO •  Sold to Braintree for USD 30million 3 months after launch •  2 years in operations •  USD 160 million in annual transactions
  • 13. HIGH SECURITY Our advantages 1ST TO MARKET FREE PAYMENTS EASY TO USE IT’S FUN No similar service in Sri Lanka, HK and Malaysia Create account using Facebook profile & 3 steps to make payments PSI compliant 256 bit encryption Share your payments with friends in live feed and track spending. Payments from one Kashmi account to another is FREE FAST CASH OUT Transfer money to your bank account in 1 day CREDIT / DEBIT TECHNOLOGY Scalable cloud based product built on Ruby Use your credit /debit cards to reload your Kashmi balance
  • 14. Financial Forecast - Malaysia P & L Year 1 Year 2 Year 3 Year 4 Year 5 Transaction Volume $8,119,434 $28,989,221 $46,052,035 $65,114,320 $138,292,816 Revenue $491,900 $1,776,191 $2,833,733 $4,022,746 $8,575,713 Costs $283,355 $1,023,368 $1,632,763 $2,317,956 $4,941,603 Gross Profit $208,545 $752,823 $1,200,970 $1,704,790 $3,634,110 Gross Profit Margin 42% 42% 42% 42% 42% Operational Costs $567,050 $763,990 $1,007,291 $1,278,512 $1,592,871 Operating Income $(358,505) $(11,167) $193,679 $426,278 $2,041,239 Finance Expenses $- $- $- $- $- Profit Before Tax $(358,505) $(11,167) $193,679 $426,278 $2,041,239 Tax $- $- $48,420 $106,570 $510,310 Net Profit $(358,505) $(11,167) $145,259 $319,709 $1,530,929 The Malaysian roll out absorbs most of the setup costs. This is why the loss in year 1 is higher than the other markets.
  • 15. Financial Forecast – Hong Kong P & L Year 1 Year 2 Year 3 Year 4 Year 5 Transaction Volume $25,181,909 $90,763,923 $143,161,191 $200,767,250 $422,433,520 Revenue $1,325,212 $4,781,280 $7,548,918 $10,596,807 $22,318,111 Costs $788,171 $2,843,216 $4,488,304 $6,299,490 $13,265,436 Gross Profit $537,041 $1,938,064 $3,060,614 $4,297,318 $9,052,675 Gross Profit Margin 41% 41% 41% 41% 41% Operational Costs $303,100 $382,750 $473,615 $566,478 $672,650 Operating Income $233,941 $1,555,314 $2,586,999 $3,730,840 $8,380,024 Finance Expenses $- $- $- $- $- Profit Before Tax $233,941 $1,555,314 $2,586,999 $3,730,840 $8,380,024 Tax $38,600 $256,627 $426,855 $615,589 $1,382,704 Net Profit $195,341 $1,298,687 $2,160,144 $3,115,252 $6,997,320
  • 16. Financial Forecast - Sri Lanka P & L Year 1 Year 2 Year 3 Year 4 Year 5 Transaction Volume $1,969,288 $5,576,007 $8,221,383 $11,414,845 $15,285,319 Revenue $186,679 $533,860 $795,482 $1,116,785 $1,512,809 Costs $83,053 $237,851 $354,929 $499,032 $677,012 Gross Profit $103,625 $296,009 $440,552 $617,753 $835,797 Gross Profit Margin 56% 55% 55% 55% 55% Operational Costs $219,000 $260,400 $326,360 $400,026 $476,591 Operating Income $(115,375) $35,609 $114,192 $217,727 $359,206 Finance Expenses $- $- $- $- $- Profit Before Tax $(115,375) $35,609 $114,192 $217,727 $359,206 Tax $- $7,122 $22,838 $43,545 $71,841 Net Profit $(115,375) $28,487 $91,354 $174,182 $287,364
  • 17. Contact + 94 777 576 504 Rakhilf Rakhil Fernando | CEO rakhil@kashmi.com www.kashmi.com