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Social Networking Social Networking Presentation Transcript

  • Bergstrom services and Social Networking
    Bergstrom Marketing Group Meeting , September 21, 2009
    http://www.bergstrom-seo.com
  • Write this down:
    www.slideshare.net/rakeshpradhan
    Or e-mail me:
    prarakesh@gmail.com
    http://www.bergstrom-seo.com
  • What is social networking and why use it?
    Facebook 101
    Twitter 101
    An overview of bergstrom’ Social Networking Strategy
    Success Stories, Experiments, Lessons Learned
    Resources
    http://www.bergstrom-seo.com
  • Why all the fuss over social networking?
    http://www.bergstrom-seo.com
  • What’s all the fuss about?
    1. Critical Mass: most visited websites in the US:
    #3 Facebook
    #4 YouTube
    #5 MySpace
    #12 Twittersource: alexa.com
    Facebook has just announced 300 million active daily users.
    U.S. pop is 305 million!
    http://www.bergstrom-seo.com
  • What’s all the fuss about?
    2. Viral, viral, viral (did I mention “viral”?)  
    3. Online actions inspire “real world” conversations. 
    4. Users often self-identify as Catholic. 
    5. A new opportunity to tell our story and increase awareness. 
  • What’s all the fuss about?
    6. Establish relationships with younger donors/supporters (be where they are).
    7. Multi-channel engagement. 
    8. Enhanced/interactive user experience. 
    http://www.bergstrom-seo.com
  • Who’s using what?
    -In your personal life?
    -In your organization?
    http://www.bergstrom-seo.com
  • Fan Pages, Groups and Causes: An Introduction to :
    Facebook 101
    http://www.bergstrom-seo.com
  • Facebook101
    The difference between:
    Groups
    Causes
    Fan Pages
    http://www.bergstrom-seo.com
  • Facebook Causes
    Cause Advantages:
    Donation Capability
    E-mail Capability
    Actions in Newsfeed
    http://www.bergstrom-seo.com
  • Facebook Fan Pages
    Fan Page Advantages:
    News feed for all posts (post April 2009)
    Better interactivity
    Insights
    http://www.bergstrom-seo.com
  • Terms and Terminology
    Facebook:
    Supporters are called: Fan Page = Fan; Cause = Member
    News Feed is lifeline
    Goals: Get people to “Share”, “Comment”, Invite friends, Join Cause, Donate, Create a Donor Match Challenge
    Bergstrom marketing inc.
  • Tweets, ReTweets,@Replies, and more:
    twitter 101
    http://www.bergstrom-seo.com
  • Twitter 101
    I don’t get it.
    Only 140 characters?
    Isn’t it all just drivel anyway?
    What’s with all the jargon?
    Yup, I hear you. But…
    Bergstrom marketing inc.
  • Twitter 101
    I don’t get it.
    Only 140 characters?
    Isn’t it all just drivel anyway?
    What’s with all the jargon?
    Yup, I hear you. But…
    Bergstrom marketing inc.
  • Twitter 101
    Twitter’s evolution (thought leaders and opinion; breaking news; trending.)
    Eavesdropping on entire world (good and bad.)
    Powerful viral force.
    Be transparent; be genuine – or perish.
    Psst…users often self-identify as Catholic.
    Save characters with a urlshortener service: Tinyurl, Hootsuite, bit.ly
  • Terms and Terminology
    Twitter
    Supporters are called “followers”
    Posts are called “Tweets”
    RT=ReTweet=share; @reply=public message directed at someone; DM is private message
    Hashtags (#)= classification system
    For more, see How To Use Twitter
    Bergstrom marketing inc.
  • Terms and Terminology
    Twitter
    Goals: Get people to Retweet, use your @Twittername when they talk about you or respond to you, create dialog about a #topic, recommend you for #charitytuesday, #followfriday.
    Bergstrom marketing inc.
  • And the rest…
    MySpace: still big in mid-west; more widely used by Hispanic US pop/bands.
    LinkedIn: Great for HR
    YouTube: Get a nonprofit channel
    Bergstrom marketing inc.
  • Social Networking Strategy
    The twin goals of having a presence on social networking sites are:
    Increase awareness in a new audience of online Catholics
    Use these sites as our own news channel and drive people to our website/Increase Awareness
    Bergstrom marketing inc.
  • The New Rules of Engagement
    Crawl…Walk…Run:
    Awareness
    Engagement
    Conversion
    Bergstrom marketing inc.
  • Thank you!
    RakeshPradhan
    SEO Manager
    Bergstrom marketing inc.
    e-mail: prarakesh@gmail.com
    download slides from: www.slideshare.net/rakeshpradhan
    blog: http://rakeshpradhanblog.wordpress.com.com/
    Bergstrom marketing inc.