Microblogging in Enterprise 2.0 For Tata Steel Submitted By Rakesh Rajendran M – 12BM60009 Subramanian Swaminathan S – 12BM60088
ScenarioTata Steel, a learning and knowledge basedorganization has an excellent KM repository.The tacit and explicit type of knowledge is only a wayto dissect the field, in reality the situation is morecomplicated .This is a presentation on how microblogging inEnterprise 2.0 can effectively be used to enhance theknowledge sharing and efficiency at organizationlevel.
AbstractHow Enterprise 2.0 can be used toincrease visibility in value chain for amanufacturing industry like Tata Steel?
What is Enterprise 2.0?Enterprise 2.0 helps an organization to develop an integraland relationship marketing strategy by which it uses Web2.0 to establish strong relationships between the companyand its stakeholders.The use of emergent social software platforms withincompanies or between companies and their partners orcustomers.Use of Information and Communications technology hasresulted in helping industries to achieve better accuracyand has resulted into world class manufacturing practicesacross the world.
Advantages of using Enterprise 2.0 Increased process efficiency Reduced cost of ownership Meeting the requirements of regional and global legislation Improved product quality Improved energy efficiency Dependable systems partner Worldwide presence Excellence in automation and control
How is it Established?Corporate bloggingMicro bloggingExpertise locationCorporate wikisInternal communityIdea generation
Micro blogging for communication As per what Wiki says, Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links". These small messages are also called microposts. Commercial microblogs also exist, to promote websites, services and/or products, and to promote collaboration within an organization.
Micro blogging for communication The informal communication and organizing principles embedded within a microblogging service are ideal for trading partner relationships that value frictionless communication and spontaneous and open collaboration. The character limits and open (or democratic) platform help to encourage the contribution of ideas from all participants without fear of criticism. This creates value in the B2B context.
New supplier implementationThe implementation of a new supplier is a collaborativeeffort between trading partners to ramp up to full-scaleproduction/delivery levels.Micro blogging can help project managers communicatenew information, priorities, and deadlines instantly to allbuyer and supplier stakeholders.Problems and issues that arise can be escalated quickly andmultiple parties can have the ability to weigh in and moveto fast resolution.The micro blog can also serve as a timeline and centralizedarchive for key project discussions and decisions.
Invoice Dispute Resolution or Status Inquiries Exception management is the most costly aspect of the accounts payable (“AP”) process and requesting and receiving invoice status updates is one of the most frustrating aspects for accounts receivable (“AR”) professionals. Utilizing a direct microblog connection can streamline and simplify the communication between AP and AR departments. With an established, highly-visible platform for communication and the ability for multiple parties on both sides to respond, react, and resolve issues, trading partners will spend less time and effort getting the answers that they need.
Right people at right timeDynamic people-profiles and searches areincreasingly seen as integral components of asupport environment that encourages unplannedcollaboration and informal interactions as effectiveways to solve business problems.Expertise locations increase productivity andorganizational effectiveness by identifying the statusand location of human expertise in globally dispersedvirtual organizations.
Internal knowledge management As business operations become more information and knowledge driven and less activity based, the legacy knowledge management practices that view “knowledge” as a static object that requires a deliberate process to manage becomes less and less relevant each day. In reality, things change, priorities shift, and new information becomes available, making “knowledge” a moving target. A major problem for most enterprises is that its most critical knowledge resides in far-flung places across it - on laptops, in notebooks, in email folders, or in the minds of employees.
Internal knowledge mgmt contd.. An even larger problem for many enterprises is that they are probably unaware of who actually possesses the best information and who the real experts are on a given topic. Enterprises need platforms that can easily capture and share the collective knowledge of their workforces and encourage and reward those who contribute.
Internal community platform and idea generationInternal community platforms provide an environment forcorporate employees to create a virtual forum to sharetheir opinions, knowledge and subject-matter expertise ontopics of interest.Generally the community participates in an unstructuredexchange of ideas which could mature given significantinterest from the community.Idea generation - also known as ideation - can involve astructured business methodology for collecting andincubating innovative ideas that could mature withcommunity participation.
Optimum Inventory management with reduced cost of operation Traditional methods of inventory management have been eliminated by the new technological improvements. With this, the inventories are tracked and monitored on a regular basis consistently. Any shortage of inventory automatically triggers the ordering process. Technologies have also reduced the number of levels of ordering process, thereby enabling the production manager to operate efficiently. Inventory management vendor system helps the manufacturing companies to implement good quality, optimum product order quantity by analysis of monthly demand, and to improve the inventory turnover.
Shared service operations across functionsThe increasing trend in cloud computing has resultedin rapid cost savings by enabling the implementationof the shared services concepts in the manufacturingindustry.The decentralized database and other ITinfrastructure are increasingly being centralized withthe power of cloud computing.This increased their affordability to scale and pay forthe infrastructure as per their usage.
Customer Relationship Enhancement The Customer Relationship Management has been adopted as a sales tool in order to efficiently track the customer behavior and to retain their relationship for the product. Today, small and big firms has been quicker to adopt CRM. CRM has proven track record of high effectiveness in usage for the introduction of new products in the market.