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techcello is a product company providing .Net Engineering Stacks with multi-tenant architecture. You get the freedom, flexibility and control of custom development without the complexities, risks, cost and time overheads of building and maintaining your own framework. Multi-tenant applications built using techcello\'s framework can be deployed anywhere : On-premise Windows / SQL boxes, Data centres, Virtual machines, Amazon RDS / MySQL and Windows Azure / SQL Azure

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  1. 1. The only product company in the world to offer .NET engineering stacks with multi-tenant architecture (Multi-tenant SaaS Framework) Ram Kumar - Director – Product Management techcello (A Division of Asteor Software Inc)
  2. 2. Why applications need Multi-tenant architecture?
  3. 3. <ul><ul><li>Ver 1.0 Launched in April 2010, Currently Ver 2.3, </li></ul></ul><ul><ul><li>Ver 3.0 in July 2011 </li></ul></ul><ul><ul><li>Small, medium and Large ISVs in Germany, US, UK, Malaysia, and India have chosen celloSaaS as a foundation framework for their existing and future products. </li></ul></ul><ul><ul><li>Team size 10 </li></ul></ul><ul><ul><li>Partnering with leading OPD providers and Solution Integrators </li></ul></ul>Where we are!
  4. 4. Innovation Featured by Gartner for its Innovative, Cool and Potentially disruptive offering
  5. 5. Solution Summary
  6. 6. <ul><li>Visual Studio users (>10 Mn), MSDN Community (2-3 million) </li></ul><ul><ul><li>Building Multi-tenant SaaS products (ISVs, OPD companies) </li></ul></ul><ul><ul><li>Building Multi-tenant Enterprise Applications (Enterprises, SIs, IT Services companies) </li></ul></ul><ul><ul><li>Over the next 5 years. </li></ul></ul><ul><ul><li>TAM: 500,000 Developers </li></ul></ul><ul><li>1000s of existing .NET applications require migration + new ones </li></ul><ul><li>Pricing Model </li></ul><ul><ul><li>Developer License – One time </li></ul></ul><ul><ul><li>Production license - per year </li></ul></ul><ul><ul><li>AMC - per year </li></ul></ul>Market & Pricing Model
  7. 7. <ul><li>Save 30-40 people months on a 100 people month project. </li></ul><ul><li>Save 40-50% on cost </li></ul><ul><li>Get to the market faster </li></ul><ul><li>Your Developers should focus on building the business / domain specific functionalities not the engineering stack </li></ul><ul><li>Productized Engineering excellence, Strong foundation </li></ul><ul><li>Robust, scalable, tested, supported, easily extensible </li></ul><ul><li>30% saving on Developer time costing US$ 50,000 p.a = US$ 15,000. </li></ul><ul><ul><li>Developer License is only US$ 1000 – US$ 2000 </li></ul></ul><ul><li>+ Saving on maintenance of engineering stack </li></ul>Why can’t I build this myself? (Benefits)
  8. 8. <ul><li>Techcello fills the gap between .NET and Cloud (Azure / Amazon / Private) without vendor or platform lock in </li></ul><ul><li>Alternatives : Force.com, SaaSGrid, Cordys etc. </li></ul><ul><ul><li>proprietary development environment and or Non-Microsoft run time container, app server or platform </li></ul></ul><ul><li>Productized Development framework approach </li></ul><ul><ul><li>Gives complete flexibility, freedom and control over the entire application stack – like custom development, without the complexities, risks, cost and time overheads of building and maintaining your own multi-tenant engineering layer . </li></ul></ul><ul><li>True Multi-tenant architecture </li></ul><ul><ul><li>At the application level and database level </li></ul></ul><ul><ul><li>Extensive Customizability, Configurability & Security at the tenant level </li></ul></ul><ul><li>Source code licensing and support </li></ul>Competitive Advantages..
  9. 9. <ul><li>Marketing presence in the US </li></ul><ul><ul><li>Development and Support done from India </li></ul></ul><ul><li>Direct to ISVs </li></ul><ul><ul><li>Internet Marketing, Channel Partners / Resellers, Free 30 day trial. </li></ul></ul><ul><li>Solution Integrators / OPD Partners </li></ul><ul><ul><li>Licensed as product or bundled with the project with or without support </li></ul></ul><ul><li>SaaS Migration Service (Free for limited period) </li></ul><ul><ul><li>Techcello’s technical team will take customer’s existing product, migrate it on top of the celloSaaS framework stack and give it back to them for further / future development </li></ul></ul>Go to Market
  10. 10. <ul><li>Shankar (CTO), Jothi (Architect ) & Team </li></ul><ul><ul><li>Extensive experience with many Global ISVs </li></ul></ul><ul><ul><li>SaaS Centre of Excellence experience </li></ul></ul><ul><ul><li>Framework level software infrastructure development experience </li></ul></ul><ul><li>Ramkumar – Director – Product Management </li></ul><ul><ul><li>25+ years experience in Technology, Marketing and Leadership development </li></ul></ul>Team
  11. 11. Feature summary Customization Framework Security Framework <ul><li>Robust Multi-Tenant architecture </li></ul><ul><li>Built on .Net Technology Works with Visual Studio 2010 </li></ul><ul><li>Supports Horizontal Data Partitioning </li></ul><ul><li>Plumbing </li></ul><ul><li>Easily Extensible </li></ul><ul><li>Tenant Level customization of </li></ul><ul><li>Data Model Extension, Custom Fields </li></ul><ul><li>Forms & Grids </li></ul><ul><li>Labels, Themes, Logos, notification templates </li></ul><ul><li>Business Rules </li></ul><ul><li>Workflows </li></ul><ul><li>Custom Query Builder & Report Builder </li></ul><ul><li>Tenant Data Isolation (4 types of isolation supported) </li></ul><ul><li>Tenant level management of </li></ul><ul><li>-- Roles </li></ul><ul><li>-- Privilèges </li></ul><ul><li>-- Field Access </li></ul><ul><li>-- Static and Dynamic Data Scope policies </li></ul><ul><li>Tenant Encapsulation </li></ul><ul><li>DAL Automation </li></ul><ul><li>Code Templates </li></ul><ul><li>Bulk Insert </li></ul><ul><li>Tenant Provisioning </li></ul><ul><li>Subscription, Package Management </li></ul><ul><li>User Management </li></ul><ul><li>Metering </li></ul><ul><li>Admin and Master Data Management </li></ul><ul><li>Configuration Management </li></ul><ul><li>Event and Time based Schedulers </li></ul><ul><li>Single & Batch Notifications </li></ul>Application Framework Operational Modules Developer Productivity