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Blue Ocean Strategy
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Blue Ocean Strategy

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Transcript

  • 1. Blue Oceans Strategy
  • 2. Competition
  • 3. Red Oceans Blue Oceans
  • 4. Red Oceans
    • Compete in existing market space.
    • Beat the competition.
    • Exploit existing demand
    • Make the value-cost trade-off.
    • Align the whole system of a strategic firm's activities with its choice of differentiation OR low cost.
  • 5. Blue Oceans
    • Create uncontested market space
    • Make the competition irrelevant
    • Create and capture new demand
    • Break the value-cost trade-off
    • Align the whole system of a firm's
    • activities in pursuit of
    • differentiation AND low cost
  • 6. Value Innovation
  • 7. The reason for appearance Blue Oceans
  • 8. Supply exceeds Demand
  • 9. Globalization
  • 10. Accelerated commoditization of products and services
  • 11. Increasing price wars
  • 12. Shrinking profit margins
  • 13. Brands are becoming more similar
  • 14. BOS Logic: The Core Principles
  • 15. Reconstruct market boundaries
  • 16. Reach beyond existing demand
  • 17. Get the Strategic Sequence right Rethink YES YES YES YES NO NO NO NO
  • 18. The case of Accor's Formule 1
  • 19. The value curve of Formule 1 in the French Low Budget Hotel Industry
  • 20. Thank You Raj Kumar V.

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