CONTENTS Introduction Milestones Vision & Mission Core Business ActivitiesMarketing Strategies Corporate Social ResponsibilitiesRecent Ventures
INTRODUCTION Mahindra & Mahindra Limited (BSE: 500520) is part ofthe Indian Industrial Conglomerate Mahindra Groupbased in Mumbai. The company was set up in 1945 in Ludhiana asMahindra & Mohammed by brothers K.C. Mahindra andJ.C. Mahindra along with Malik Ghulam Mohammed. After India gained independence and Pakistan wasformed; Malik Ghulam Mohammed moved to Pakistanwhere he became the nations first finance minister. Now, with the Mahindra brothers as the whole sole of thecompany, its name was changed to Mahindra & Mahindrain 1948.
J.C.MAHINDRA F O U N K.C.MAHINDRA D E R S G. MOHAMMADKESHUB MAHINDRA CHAIRMANANAND MAHINDRA V.CHAIRMAN M.D
Initially set up to manufacture general-purpose utilityvehicles, Mahindra & Mahindra (M&M) was first knownfor assembly under license of the iconic Willys Jeep inIndia. M&M introduced Jeeps to India and in no time theyestablished themselves as the Jeep manufacturers of India. The company later branched out into the manufacture oflight commercial vehicles (LCVs) and agricultural tractors,rapidly growing from being a manufacturer of armyvehicles and tractors to an automobile major with agrowing global market presence. At present, M&M is the leader in the utility vehiclesegment in India with its flagship UV Scorpio.
It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. It formerlyhad a joint venture with Ford called Ford India PrivateLimited to build passenger cars.In recent times the company is engaged in spreading itsreach beyond its traditional markets.They entered into the two-wheeler segment by takingover the Kinetic Motors in India. M&M also has controlling stake in REVA Electric CarCompany. M&M has also been selected as the preferred bidder forthe acquisition of South Koreas SsangYong MotorCompany.
M&M is one of the leading tractor brands in the world. Itis also the largest manufacturer of tractors in India withsustained market leadership of over 25 years. It designs, develops, manufactures and markets tractorsas well as farm implements. Mahindra Tractors(China) Co.Ltd. manufactures tractors for the growing Chinese marketand is a hub for tractor exports to the USA and othernations. M&M has a 100% subsidiary, Mahindra USA, whichassembles products for the American market.
MILESTONES OF M&M M&M established its business connections in the USAthrough Mahindra Wallace.It started steel trading on behalf of European suppliersM&M was converted into a public limited company onJune 15, 1955.Machine Tools division was started.Mahindra Engineering & Chemical Products Ltd. (MECP)was formed.M&M became the market leader in the Indian tractorsegment-1983Mahindra British Telecom (MBT) was formed as a jointventure with British Telecommunication plc (BT), UK-1986
VISION AND MISSIONVISION:To create a fully collaborative environment in whichsuppliers can deliver exactly what the companyneeds, when it needs it, and at a competitive cost.“We don‟t have a group-wide mission statement. Ourcore purpose is what makes all of us want to get up andcome to work in the morning” -Anand MahindraMISSION:To create Indias largest automobile and automobile-related products distribution network by providing dealersand customers with the largest choice of unique world-class products and services.
MARKETING STRATERGIESUSP – ruggedness and performance.Products that redefined the market.Network of dealers, sales offices, service stationsetc.Strong market base in the urban and semi-urbanareas.
CORPORATE SOCIAL RESPONSIBILITIES“CSR has always been an integral part ofM&M group‟s vision and the corner stone of ourcore value of good corporate citizenship”– Keshub Mahindra EDUCATION ENVIRONMENT INITIATIVES HEALTH & DISASTER RELIEF ART & CULTURE SPORTS NANHI KALI
1. EducationK. C. Mahindra Education Trust: Established by the late Mr. K. C. Mahindra in1953, the K. C. Mahindra Education Trust aims to„Transform the lives of people in India through education,by providing financial assistance and recognition to them,across age groups and across income strata„. Mahindra Education Society: As part of its Corporate Social Responsibilityactivities, the Mahindra Group has established schoolsnear its factories primarily for children of its employees. Atpresent, the Group has three schools that impart highstandards of education - Mahindra Academy atMalad in Mumbai, Mahindra Academy in Zaheerabadand a school in Khopoli. Mahindra United World College
2. Environment Initiatives Towards making planet earth greener, the Grouphas vowed to plant a One Million Trees across the Nationby October 2008 under the Mahindra Hariyali initiative.3. Health And Disaster Relief The Mahindra Foundation has been set up with aspecific objective: to provide medical relief to the poor andneedy sections of society. The foundation has helpedpatients suffering from cancer, heart ailments as well asburn victims. 4. Art & Culture The Mahindra Excellence in Theatre Awards (META) is the latest in the Mahindra Group‟s efforts to encourage national theatre in two broad categories - Emerging theatre and Established theatre.
5. Sports The National Basketball Association (NBA) andthe Mahindra Group, one of India‟s largest and mostrespected companies, today announced a partnership tolaunch a new multi-city community-based recreationalbasketball league. The new league for boys and girls ages14 and up will tip off in Bangalore, Ludhiana and Mumbai,in collaboration with the Basketball Federation of India(BFI). 6. Nanahi Kali A project jointly managed by K. C. Mahindra and Naandi foundation for the girl child.
RECENT /CURRENT VENTURESMahindra Navistar Automotives Ltd. (MNAL), thecommercial vehicle joint venture between Mahindra &Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its25 tonne and 31 tonne trucks for the Indian market.Mahindra & Mahindra Ltd announced the launch of theMaxximo, the world‟s first mini-truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4 valvesper cylinder.
India‟s iconic SUV, the Mahindra Scorpio, took another stepto stardom with the unveiling of a premium, special edition`Scorpio Coffee Table Book‟. Film actor Ajay Devgan - theScorpio‟s first customer, and Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, tookspecial pride in unveiling the book, which chronicles thejourney of India‟s best loved SUV since its launch in 2002. –January 6.Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd.along with its subsidiary MOICML (Mahindra OverseasInvestment Company Mauritius Ltd.), Arabia Holdings andRas Al-Khaimah Transport Investments LLC have signed anagreement to create a joint venture company in the Emirateof Ras Al Khaimah in the UAE for armouring of vehicles.