Introduced by Pantaloon Retail (India) ltd in 2001.
First store was opened in Kolkata and then with in 22 days other stores were opened in Hyderabad & Bangalore
In 2006-2007, 27new stores were launched in 22 cities.
By May 2008, 89 Big Bazaars spread across country.
Pantaloon Retail (India) Ltd. Background
In 1987, was incorporated as Manz Wear Private Limited
In 1991, became Public Limited and was renamed Pantaloons Fashions (India) Limited
In 1999, was again renamed as Pantaloon Retail (India) Limited
1987-1993, launched three successful brands – Pantaloon trouser, Bare denims and John Miller Shirts
1994-1998, the company introduced the concept of the Pantaloon Shopee, an exclusive men’s wear retail store
In 1997, company moved to large format lifestyle retailing by opening Family Store
THE STRATEGY To offer value to the customers As the store would offer a large mix of products at a discounted price, the name Big Bazaar was finalised Price was the basic value proposition at Big Bazaar Prices of the product were 5 to 60 lower than the market price.
As most of the retail industries did market research before entering into market same thing was done by big bazaar. Location, market, consumer perception analysis was done was done by big bazaar. In one year much more diversification was done in it. And to retain customers they use many loyalty programs and I.T. techniques were used.