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  1. 1. Emirates is the largest airline in the Middle East, operating over 2500 flights perweek.On 25th October 1985, Emirates flew its first routes out of Dubai with just twoaircraft-a least Boeing 737 and Airbus 300 B4.Emirates first flight was from Dubai to Karachi targeted from least aircraft ofPIA.Emirates is the private airline of UAE which have its separate terminals in Dubai.
  2. 2. Our vision is to make the Becoming an ecologically-efficientEmirates Group an organization means growing ourenvironmental leader in the business to be economicallyaviation and travel industries. sustainable, while using fewerOur goals make sustainability resources and creating less wasteand eco-efficiency the and pollution. If we achieve thesecornerstones of all Group aims, we achieve benefits for ouroperations – both in the air, and customers, the environment andon the ground. our business - the triple bottom line.
  3. 3. Emirates is service provider.Emirates brand equity, which is the price of brand, is very high.Emirates is a class conscious airline.In summer vacations Emirates makes many summer camps so that people travel inEmirates.Emirates Advertisement.Recently, Emirates is targeting America.
  4. 4. Emirates fly 4 times a day from Karachi. It provides convenience to customers.
  5. 5. An initial start-up capital of US$10m. The Dubai Government is the sole owner ofthe company.SLOGANS USED BY EMIRATES Emirates. The Finest in the Sky Be good to yourself. Fly Emirates When was the. last time you did something for the first time? Fly Emirates. Fly Emirates. Keep Discovering Fly Emirates. Meet Dubai
  6. 6. Emirates has diversified into related industries and sectors.The Emirates Group, employed a total of 49,950 employees.The primary focus for Emirates and its employees is to deliver superior customerservice.Another strategy is to use profit sharing schemes on performance based.
  7. 7. Emirates is a multi diversified cultured organization.There is no discrimination of gender, religion, color and etc.Employees get off around 5pm. Emirates offer transport facility to employees anduniform within office premises but not outside.The Emirates Group is made up of over 57,000 staff from 163 countries across theworld.Many of these staff are passionate issues, and are ready and willing to lend a hand.In recession period emirates decreased the benefits to a extent that they give toemployees.It benefits in the form of no unemployment of emirates employees duringrecession.
  8. 8. Emirates Group Environment Champions about environment.Motivated staff are asked to nominate themselves as ‘Environment Champions’,with over 1,200 staff involved to date. Emirates food service
  9. 9. The established network carriers in Europe andAustralia.These carriers also find difficult to deal with thegrowing competitive threat.Emirates has invested in a program called “tailoredarrivals”.It first determines the speed and flight profile from theair onto the runway.At the heart of the Emirates business model is acommitment to true international competition andopen skies.
  10. 10. It believes that an open global economy is vital to free and fair trade, economicgrowth and fuller employment.The protection of a national carrier simply because it carries the flag of oneparticular country belongs to the past.Market access is vital for exporters, passengers, airports and local economies.The secret of Emirates’ success.The Emirates Group has initiated recycling programmes targeting a diverse range.In the last financial year (2010-11), over 4,917 tones of waste was recycled by theEmirates Group in Dubai.Emirates Group Headquarters (EGHQ) represents one of the largest work locationsfor the Group and also one of the best locations for collecting recyclable officewaste.
  11. 11. Recycling of paper, cardboard, plastic bottles, aluminum drink cans, steel cans andprinter cartridges is carried out at EGHQ (EMIRATES GROUP HEADQUARTERS)EKFC (EMIRATES FLIHGT CATERING) operates the largest flight catering facility.The Emirates Group also recycles used clothing from staff, resulting in over 24,000kgof items being recycled in 2010-11.
  12. 12. YEAR PASSENGER CARGO TURNOVER EXPENDITURE NETENDED FLOWN CARRIED (AEDm) (AEDm) PROFIT(+)/ (1000) (1000) LOSS(-) (AEDm)31/03/2000 4,775.4 269.9 5,113.8 4,812.9 (+)300.90031/03/2001 5,718.8 335.2 6,417.3 5,970.7 (+)421.82531/03/2002 6,765.1 400.6 7,274.6 6,783.7 (+)468.23131/03/2003 8,502.8 525.2 9,709.7 8,749.6 (+)906.74731/03/2004 10,441.3 659.8 13,286.3 11,602.1 (+)1,573.51131/03/2005 12,528.7 838.4 18,130.9 15,628.3 (+)2,407.38531/03/2006 14,497.5 1,018.5 23,050.9 20,489.6 (+)2,474.99931/03/2007 17,544.1 1,155.9 29,839.6 26,675.9 (+)3,096.41631/03/2008 21,229.2 1,282.1 40,196.6 35,121.7 (+)5,020.42431/03/2009 22,730.9 1,408.3 43,266.3 43,143.4 (+)981.67631/03/2010 27,454.5 1,580.6 43,455.8 39,890.4 (+)3,538.00031/03/2011 31,422.0 1,767.0 54,384.0 48,943.0 (+)5,441.000
  13. 13. ICE (Information, Communication, Entertainment).Emirates now feature docking capability for Apple Inc.’s iPod portable music andvideo player as of mid-2007.It enables the in-flight entertainment system.The aircraft, an Airbus A340 which stops mobiles from interfering with a plane’selectronics.Emirates plan to extend the system to more aircraft.In cricket, Emirates sponsors Cricket Australia, Lord’s Taverners and Pro ArchTournament.Emirates has also become an official partner of the International Cricket Counciluntil 2015.
  14. 14. A codeshare agreement.A seat can be purchased on one airlineIt allows greater access to cities through a given airline’s network.Emirates has codeshare agreements with the following airlines:Air Malta, Air Mauritius, Japan Airlines, Jet Airways, Korean Air, Oman Air,Philippine Airlines, South African Airways and Thai Airways International.Emirates currently flies to 110 cities in 66 countries across Europe, NorthAmerica, South America, the Middle East, Africa, the Indian subcontinent andAsia-Pacific.
  15. 15. So far this year, the airline has launched a new route to Basra, Iraq on 2 Februaryand will start new services to Geneva on 1 June and Copenhagen on 1 August.In the financial year 2010/2011, Emirates carried 31.4 million passengers.The airline ranks in amongst the top ten carriers worldwide in 2007.In 2010 the airline ranks sixth largest airline in the world.
  16. 16. Emirates has built up a strong brand name as a leader in the aviation industry.In February 2011, Air Transport World gave Emirates Airlines the title of“AIRLINE OF THE YEAR” for 2011.The award has given based on recognition of its commitment.The Emirates Group’s commitment to eco-efficiency.It strives to be leaders in eco-efficiency in our industry and in our region.
  17. 17. In the air and on the ground, the Emirates Group is committed to acting sustainably in the interests of our customers, our business, the natural environment and the over 110 destinations we serve worldwide. The Group has much to be proud of environmentally.The greatest environmental difference Emirates canmake.All of us can look for ways to be more sustainableand eco-efficient. Let’s embrace this importantchallenge.Sincerely,H.H. Sheikh Ahmed bin Saeed- Al-MaktoumChairman and Chief Executive Emirates Airline &Group