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Establishing a Sports Academy

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Business Plan

  1. 1. Business Plan for District Sports Academy Presented to:- Presented by: Mr. Rajat Dutta Raj Kumar Singh ISMC, Noida
  2. 2. Introduction <ul><li>What:- </li></ul><ul><ul><li>District Sports Academy </li></ul></ul><ul><li>When </li></ul><ul><ul><li>June, 2008 </li></ul></ul><ul><li>Where </li></ul><ul><ul><li>Ballia ( East Uttar Pradesh) </li></ul></ul><ul><li>Who:- </li></ul><ul><ul><li>Youth </li></ul></ul>
  3. 3. Introduction <ul><li>Why:- </li></ul><ul><ul><li>As per the sports policy, 2001 of U.P government, every district would have a sports academy, with facilities of various sports to develop sports person for national and international level. </li></ul></ul><ul><ul><li>U.P Govt. has launched ‘ Yuva Khel Youjana’ to promote sports in State. </li></ul></ul><ul><ul><li>U.P Sports Association is promoting the sports in the state, so have planned to establish a Sports Academy in Ballia. </li></ul></ul>
  4. 4. Introduction:- <ul><li>Why </li></ul><ul><ul><li>U.P government is providing subsidy to promote the sports in the state </li></ul></ul><ul><ul><li>To find out the rural talents and prepare them, so they </li></ul></ul><ul><ul><li>can make their position at national and international level. </li></ul></ul>
  5. 5. Ballia: Location and Boundaries <ul><li>The boundary between Ballia and Bihar is determined by the deep streams of these two rivers. </li></ul><ul><li>It is bounded on the west by Azamgarh, on the north by Deoria, on the north-east and south-east by Bihar and on the south-west by Ghazipur. </li></ul><ul><li>The district lies between the parallels of 25º33' and 26º11' North latitudes and 83º38' and 84º39' East longitudes.  </li></ul>
  6. 6. Ballia: Location and Boundaries <ul><li>The district is the easternmost part of the state and borders on Bihar State. </li></ul><ul><li>It comprises an irregularly shaped tract extending westward from the confluence of the Ganga and the Ghaghra, the former separating it from Bihar in the south and the latter from Deoria and Bihar in the north and east respectively.       </li></ul>
  7. 7. Ballia at a glance <ul><li>Area :- According to the District Statistics Patrica, the district had an area of 3168 sq. km. on June 2000, and occupied the 51st position in the State in respect of area. </li></ul><ul><li>Population:- At the 2001 Indian census, Ballia had a population of 102,228. Males contributed 54% of the population and female 46% of the population. </li></ul>
  8. 8. Famous Personality from Ballia <ul><li>Mangal Pandey – </li></ul><ul><ul><li>The first freedom fighter and martyr of 1857. </li></ul></ul><ul><li>Jay Prakash Narayan </li></ul><ul><li>Chandra Shekhar Singh </li></ul><ul><ul><li>Former Prime minister of India. </li></ul></ul>
  9. 9. Administration: Camp Office Command House Ballia 05498-220312   SP Office Ballia   SP   Sri. L V A Devkumar (IPS) CDO Banglow Near Doodarshan Kendra Ballia 05498-224599   First Floor,Vikash Bhavan Civil Line Ballia   CDO Dr Kedar Prasad (PCS)   Camp Office DM House Ballia 05498-220311   Collectrate Compound DM Sri. Mayur Maheswari Res. Add Office Add. Design-ation Name
  10. 10. Consituency <ul><li>Assembly Consituency : </li></ul><ul><ul><li>There are seven Assembly Consituency in Ballia. </li></ul></ul><ul><li>Parlimentry Consituency </li></ul><ul><ul><li>There are three parlimentry Consituency in Ballia. </li></ul></ul>
  11. 11. Government Approval <ul><li>As we sent our proposal to state government to establish a Sports Academy in Uttar Pradesh, we received the proposal to establish the Sports Academy. </li></ul><ul><li>The District Administration has committed that they will provide the necessary help to us. </li></ul><ul><li>We have also received a positive response from the leaders and the citizen of Ballia. </li></ul>
  12. 12. Objective <ul><ul><li>Separate training or coaching for the male and </li></ul></ul><ul><ul><li>female players. </li></ul></ul><ul><ul><li>Plan to tie-up with U.P Sports Academy, Lucknow. </li></ul></ul><ul><ul><li>Provide opportunity in U.P Sports Academy, for those students who deserve to be played in State team. </li></ul></ul>
  13. 13. Objective <ul><li>The following objective has been established:- </li></ul><ul><ul><li>Provide the best services at the state label. </li></ul></ul><ul><ul><li>Rational fee structure. </li></ul></ul><ul><ul><li>Fee are less for the students who are financial weak. </li></ul></ul><ul><ul><li>Scholarship according to the performance of the students. </li></ul></ul>
  14. 14. Organization Description <ul><li>District Sports Academy Ballia, is the first sports Academy in Ballia district, only one sports stadium is in Ballia, which </li></ul><ul><li>is run by Rotary club, Ballia. This sports Academy has also the facility of hostel, which is the key driver of this sports academy. </li></ul><ul><li>As we look at the sports history of the India, most of </li></ul><ul><li>the players, who made their presence in state, national </li></ul><ul><li>and international label are either from urban area or </li></ul><ul><li>from the semi-urban area. </li></ul>
  15. 15. Mission <ul><li>District Sports Academy Ballia ,plans to create largest talent pool of sports person in Uttar Pradesh, providing the state-of- art coaching facilities to each one of them and step ahead of competition. </li></ul>
  16. 16. Key to Success <ul><li>The Key to success in achieving our goals are:- </li></ul><ul><ul><li>Provide the best Coaching facility. </li></ul></ul><ul><ul><li>Provide the best services. </li></ul></ul><ul><ul><li>Hostel facility is the main components, which drive our academy towards the success, because it is the first academy which has hostel facility. Because the students who are far from the district center will board at hostel. </li></ul></ul><ul><ul><li>Provide equal opportunity to all the departments. </li></ul></ul>
  17. 17. Market Analysis <ul><li>After the study of market, we come to know that there </li></ul><ul><li>is a huge demand of a Sports Academy in this district, </li></ul><ul><li>and there is also a big opportunity is this business. </li></ul><ul><li>These are the outcomes of my study:- </li></ul><ul><ul><li>Due to one sports stadium all the youth, who are crazy </li></ul></ul><ul><ul><li>about sports and want to make their career in sports, are unable to get admission. </li></ul></ul><ul><ul><li>Lack of training </li></ul></ul><ul><ul><li>Lack of infrastructure </li></ul></ul>
  18. 18. Market Analysis <ul><li>No proper co-ordination between the trainer and the </li></ul><ul><li>trainee </li></ul><ul><li>Lack of sports equipments </li></ul><ul><li>Not well trained Coach </li></ul><ul><li>Less interest of management </li></ul><ul><li>Not any state tie-up </li></ul><ul><li>Not interested in promoting players on state or national label. </li></ul>
  19. 19. Market Analysis <ul><li>Target Audience:- </li></ul><ul><ul><li>Youth </li></ul></ul><ul><li>Target Audience needs:- </li></ul><ul><ul><li>They want a sports academy, which help to groom their </li></ul></ul><ul><ul><li>talent. </li></ul></ul><ul><ul><li>A sports academy which has the facility of hostel. </li></ul></ul>
  20. 20. Market Analysis <ul><li>Target Audience needs:- </li></ul><ul><ul><li>They want a well developed sports academy, with sufficient infrastructure. </li></ul></ul><ul><ul><li>They want themselves to be train by well qualified trainer, so that they can utilize their time and achieve their objectives. </li></ul></ul><ul><ul><li>A sports academy which is able to promote their talent, if they have talent. </li></ul></ul>
  21. 21. Promotional activities <ul><li>How to reach at our target audience: </li></ul><ul><ul><li>Our target audience is mainly Students of both rural and town area, so my plan is to reach at them as followings : </li></ul></ul><ul><ul><ul><li>Promotional activities in school and colleges. </li></ul></ul></ul><ul><ul><ul><li>Promotional activities in melas and haats. </li></ul></ul></ul>
  22. 22. Promotional activities <ul><li>Advertising Channels:- </li></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><ul><li>Dainaik Jagran </li></ul></ul></ul><ul><ul><ul><li>Aaj </li></ul></ul></ul><ul><ul><ul><li>Lokmat </li></ul></ul></ul><ul><ul><ul><li>Umar Ujala </li></ul></ul></ul><ul><li>Television </li></ul><ul><ul><li>Ballia Cable Network </li></ul></ul><ul><ul><li>E TV Uttar Pradesh </li></ul></ul>
  23. 23. Promotional activities: <ul><ul><li>Banners </li></ul></ul><ul><ul><li>Hoardings </li></ul></ul><ul><ul><ul><li>Outside the sports shops. </li></ul></ul></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Word of Mouth </li></ul></ul><ul><ul><li>Wall Painting </li></ul></ul>
  24. 24. Promotional activities <ul><ul><ul><li>Events:- </li></ul></ul></ul><ul><ul><ul><ul><li>By organizing event and call some big personality from </li></ul></ul></ul></ul><ul><ul><ul><ul><li>sports field and interact them with the students. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>By organizing seminars and free work shop in school </li></ul></ul></ul></ul><ul><ul><ul><ul><li>and colleges and speak about the scope and growth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>in sports and create their interest in the field of sports. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>By organizing sports tournament in rural areas. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Conduct seminars in the Gram Panchyat of target villages. </li></ul></ul></ul></ul>
  25. 25. SWOT Analysis <ul><li>Strength:- </li></ul><ul><ul><li>First in town with 15 acres of land space. </li></ul></ul><ul><ul><li>With best trainer to trained the students. </li></ul></ul><ul><ul><li>With hostel facilities. </li></ul></ul><ul><ul><li>Separate training for girls and boys. </li></ul></ul><ul><ul><li>With good ambience and infrastructure. </li></ul></ul><ul><ul><li>First to tie-up with U.P Sports Academy. </li></ul></ul><ul><li>Weakness: </li></ul><ul><ul><li>Late entrant </li></ul></ul>
  26. 26. SWOT Analysis <ul><li>Opportunity:- </li></ul><ul><ul><li>A market vacated by an ineffective competitor </li></ul></ul><ul><ul><li>Huge potential in the market </li></ul></ul><ul><ul><li>Strategic alliance </li></ul></ul><ul><ul><li>Growing market </li></ul></ul><ul><li>Threat:- </li></ul><ul><ul><li>Strong presence of competitor in the market. </li></ul></ul><ul><ul><li>Price war with Competitor. </li></ul></ul><ul><ul><li>The market has been captured by the competitors. </li></ul></ul>
  27. 27. Start-up Plans <ul><li>For start of a Sports Academy the first and for most thing </li></ul><ul><li>required is land:- </li></ul><ul><ul><li>Our plan is to establish this sports academy on the 15 acres of land. </li></ul></ul><ul><ul><li>The land that we have found is out side of the city, because ,our requirement is of 15 acres of land, it is very difficult to find land inside the city. </li></ul></ul><ul><ul><li>So, we have selected a place called Dharahara, 7 km from the city. </li></ul></ul>
  28. 28. Start-up Plans <ul><li>The reason behind selected this place is as follows: </li></ul><ul><ul><li>Easy availability of land. </li></ul></ul><ul><ul><li>Cheaper rate. </li></ul></ul><ul><ul><li>Education hub of the city. </li></ul></ul><ul><ul><li>Good ambiance. </li></ul></ul><ul><li>We have already sent this land plan to the U.P Sports Association, still we are waiting for the results. </li></ul>
  29. 29. Land plan: <ul><li>15 Acres of land </li></ul><ul><li>653400 sq/ft </li></ul><ul><li>Hostel: </li></ul><ul><ul><li>400 x 200 sq/ft </li></ul></ul><ul><li>Badminton Court and Office </li></ul><ul><ul><li>100 x 100sq/ft ft </li></ul></ul><ul><li>Health and Fitness Center </li></ul><ul><ul><li>50 x50 sq/ft </li></ul></ul><ul><li>Basket ball court </li></ul><ul><ul><li>94 x 50 sq/ft </li></ul></ul>
  30. 30. Over view of Ground Map
  31. 31. Hostel <ul><li>Hostel on 80000 sq/ft. </li></ul><ul><li>Hostel including 150 rooms. </li></ul><ul><li>4 person shares one room. </li></ul><ul><li>Television sets in the common room. </li></ul><ul><li>With the best facility of mess. </li></ul><ul><li>Laundry </li></ul><ul><li>Charges will be 1500/month. </li></ul>
  32. 32. Start-up Plans <ul><li>Department for the games:- </li></ul><ul><ul><li>Cricket </li></ul></ul><ul><ul><li>Basket Ball </li></ul></ul><ul><ul><li>Foot Ball </li></ul></ul><ul><ul><li>Hockey </li></ul></ul><ul><ul><li>Volley Ball </li></ul></ul><ul><ul><li>Badminton </li></ul></ul><ul><ul><li>Wrestling </li></ul></ul><ul><ul><li>Health and Fitness center </li></ul></ul><ul><ul><li>Athletics </li></ul></ul><ul><ul><li>Kabaddi </li></ul></ul><ul><ul><li>Kho-kho </li></ul></ul><ul><li>All departments consists of two division one for boys and one for girls . </li></ul>
  33. 33. Start-up Plans <ul><li>Target expected Students that we are looking for the 1 st year:- </li></ul><ul><ul><li>For cricket:- </li></ul></ul><ul><ul><ul><li>Each division will be divided in two sub-division: </li></ul></ul></ul><ul><ul><ul><li>Under 14 and under 19 ( only for boys) </li></ul></ul></ul><ul><ul><ul><li>One team for girls. </li></ul></ul></ul><ul><ul><ul><li>15 students in each sub-division. </li></ul></ul></ul><ul><ul><ul><li>So, total students in cricket department is 45. </li></ul></ul></ul>
  34. 34. Start-up Plans <ul><li>Target expected students that we are looking for the 1 st year:- </li></ul><ul><ul><li>Hockey 45 students. (same as cricket) </li></ul></ul><ul><ul><li>Football 30 (only for boys) students. </li></ul></ul><ul><ul><li>Badminton 8 students. </li></ul></ul><ul><ul><li>Volley Ball:- </li></ul></ul><ul><ul><ul><li>4 teams </li></ul></ul></ul><ul><ul><ul><li>2 teams for each boys and girls. </li></ul></ul></ul><ul><ul><ul><li>24 students. </li></ul></ul></ul>
  35. 35. Start-up Plans <ul><li>Target expected students that we are looking for the 1 st year:- </li></ul><ul><ul><li>Basket Ball:- </li></ul></ul><ul><ul><ul><li>Each division will be divided in two sub-division: </li></ul></ul></ul><ul><ul><ul><li>Under 14 and under 19 </li></ul></ul></ul><ul><ul><ul><li>Two- Two team in each sub-division. </li></ul></ul></ul><ul><ul><ul><li>Total No. of teams 8. </li></ul></ul></ul><ul><ul><ul><li>Expected Students: 42 </li></ul></ul></ul>
  36. 36. Start-up Plans <ul><ul><li>Health and Fitness Center: 30 </li></ul></ul><ul><ul><li>Wrestling: 20 </li></ul></ul><ul><ul><li>Athletics : 20 </li></ul></ul><ul><ul><li>Kabaddi: 12 </li></ul></ul><ul><ul><li>Kho-Kho: 11 </li></ul></ul><ul><li>Total No. of students:- 302 </li></ul>
  37. 37. Pricing Strategy <ul><li>Fee Structure (monthly) </li></ul><ul><ul><li>Cricket: Rs. 500 </li></ul></ul><ul><ul><li>Hockey: Rs. 400 </li></ul></ul><ul><ul><li>Foot Ball: Rs. 400 </li></ul></ul><ul><ul><li>Badminton: Rs. 300 </li></ul></ul><ul><ul><li>Volley Ball: Rs. 300 </li></ul></ul><ul><ul><li>Basket Ball: Rs. 350 </li></ul></ul><ul><ul><li>Wrestling: Rs. 250 </li></ul></ul><ul><ul><li>Health and Rs. 300 </li></ul></ul><ul><ul><li>Fitness center </li></ul></ul><ul><ul><li>Athletics Rs. 250 </li></ul></ul><ul><ul><li>Kabaddi Rs. 250 </li></ul></ul><ul><ul><li>Kho-kho Rs. 250 </li></ul></ul><ul><ul><li>Hostel charges: Rs. 1500 ( subsidies by U.P Sports Association) </li></ul></ul>
  38. 38. Management Team <ul><li>1 Director ( One Promoter for 1 year) </li></ul><ul><li>1 Department Head for each division:- 11 </li></ul><ul><li>20 Coaches </li></ul><ul><li>2 hostel Warden </li></ul><ul><li>2 Accountant </li></ul><ul><li>3 Employees in management. </li></ul><ul><li>4 Ground Maintenance Staff </li></ul><ul><li>4 Peon </li></ul>
  39. 39. Competitive Strategy <ul><li>By changing Prices:- </li></ul><ul><ul><li>Raising or lowering prices to gain temporary advantage. </li></ul></ul><ul><li>Differentiation in services: </li></ul><ul><ul><li>Improving features </li></ul></ul><ul><ul><li>Implementing innovations in services </li></ul></ul><ul><li>Creatively using marketing channels </li></ul><ul><li>Price leadership </li></ul><ul><li>Focus </li></ul>
  40. 40. Promoters <ul><li>U.P State Government: </li></ul><ul><ul><li>30% will be invested by state government. </li></ul></ul><ul><li>4 Promoters </li></ul><ul><ul><li>Each promoter will invest 17.5% of the total budget. </li></ul></ul>
  41. 41. Inauguration ceremony <ul><li>The inauguration ceremony will de done by Satish Chandra Mishra. </li></ul><ul><li>A well Known personality from Sports Field, yet the name is not finalised. </li></ul>
  42. 42. Financial Analysis <ul><li>This is the expected budget required for establishing of the Sports Academy : </li></ul><ul><ul><li>2 Crore of fund. </li></ul></ul><ul><li>Start-up cost for the project:- </li></ul><ul><ul><li>15942800 </li></ul></ul><ul><li>Revenue that we are expecting to earn in the 1 st year: </li></ul><ul><ul><li>3990900 </li></ul></ul>
  43. 43. Assumption <ul><li>We assume that state government will provide us subsidy. </li></ul><ul><li>Strategic alliance with Sports Academy, Lucknow. </li></ul><ul><li>The cost is assumption based. </li></ul><ul><li>The students that we are looking for is assumption based. </li></ul><ul><li>Assuming that 30% budget will be allotted by state government. </li></ul><ul><li>The over view of ground map is based on secondary data. </li></ul><ul><li>The cost that we are assuming is flexible, it way be change. </li></ul>