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Microsoft Windows INNOVATIVES

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branding in worldwide market and how to compete with his competitors like apple etc.

branding in worldwide market and how to compete with his competitors like apple etc.

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  • Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.[4] It is also one of the world's most valuable companies
  • 1972–83: Founding and company beginningsPaul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. In 1972 they founded their first company named Traf-O-Data, which offered a rudimentary computer that tracked and analyzed automobile traffic data. Allen went on to pursue a degree in computer science at the University of Washington, later dropping out of school to work at Honeywell. Gates began studies at Harvard.[10] The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800microcomputer. Allen noticed that they could program a BASIC interpreter for the device; after a call from Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have one, Allen worked on a simulator for the Altair while Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked flawlessly when they demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975; MITS agreed to distribute it, marketing it as Altair BASIC.[8]:108, 112–114 They officially established Microsoft on April 4, 1975, with Gates as the CEO.[11] Allen came up with the original name of "Micro-Soft," the combination of the words microcomputer and software, as recounted in a 1995 Fortune magazine article. In August 1977 the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office, "ASCII Microsoft".[12] The company moved to a new home in Bellevue, Washington in January 1979Microsoft entered the OS business in 1980 with its own version of Unix, called Xenix.[13] However, it was MS-DOS that solidified the company's dominance. After negotiations with Digital Research failed, IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS, which was set to be used in the upcoming IBM Personal Computer (IBM PC).[14] For this deal, Microsoft purchased a CP/M clone called 86-DOS fromSeattle Computer Products, branding it as MS-DOS, which IBM rebranded to PC DOS. Following the release of the IBM PC in August 1981, Microsoft retained ownership of MS-DOS. Since IBM copyrighted the IBM PC BIOS, other companies had to reverse engineer it in order for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to the operating systems. Due to various factors, such as MS-DOS's available software selection, Microsoft eventually became the leading PC operating systems vendor.[9][15]:210 The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as a publishing division named Microsoft Press.[8]:232 Paul Allen resigned from Microsoft in February after developing Hodgkin's disease1984–94: Windows and Office
  • On Thursday, Microsoft revealed its new logo. The brand hasn’t changed its four-colored ‘window’ logo since 1987, which surprisingly survived until now. In other words, Scott Baker, the logo’s designer, did a good job back in 1987, but I think we all agree that 2012 is a year too much for Microsoft’s old design, especially with the new Windows 8 coming out and, of course, its apple-shaped competitor.“The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions.” That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors,” Microsoft wrote on their blog. They added that “The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.”I’m never a fan of refreshing or redesigning old and well established logos, but if such an action must be done, this logo is a good example of how to do it. Decrease the elements, shape it up into a complete and compact form, leave all the recognizable forms, colors and fonts the same or similar and – voila – a new, fresh, and somewhat exiting logo is made to welcome new products and generations.I feel a bit nostalgic for the old look now – all those days as a kid, turning on your computer, seeing a wavy four color window greeting you while you can’t wait for it to go away so you can play your, now unbelievably retro, favorite games.The only thing I don’t like about the new Microsoft look is the presentation, which could have gone much less cheap-looking and the Windows 8 logo which reminds me of a post-apocalyptic ’90 movie. I can’t say anything for the brand’s Windows 8 look since I’ve seen only previews of it and, for now, I’m not impressed, although I am a bit excited about it as I am a dedicated Windows user myself. Time will tell how the new Windows 8 will suit customers, but for now, let’s enjoy the well-done job of refreshing a well-established logo and not making it worse for a change.What are your thoughts about the new logo and look? Is it just what the brand needed or are you not a fan of the direction it’s going in?
  • Live Mesh is built upon and extends the Windows Live platform and can leverage any and all of these services.
  • Think week is not enough! Out of ~80,000 employees, we get approximately 350 original papers.We spent over $6.5 billion on R&D last year.Today Microsoft Research has more than 800 researchers, including some of the world’s finest computer scientists, sociologists, psychologists, mathematicians, physicists and engineers, working across more than 55 areas of research. Although most of its researchers are based at Microsoft’s Redmond, Wash., headquarters, Microsoft Research has expanded globally to ensure it can attract the richest pool of talent. Microsoft Research currently operates labs in five worldwide locations and recently announced plans to open its sixth lab, Microsoft Research New England.Microsoft Research Cambridge. Established in 1997, Microsoft Research Cambridge in England was Microsoft’s first research laboratory to be established outside the United States. Today the lab’s researchers, mostly from Europe, are focused on the following areas of research: programming languages, security, information retrieval, machine learning, computer vision, operating systems and networking. Microsoft Research Asia. The Asia lab, located in Beijing, was founded in 1998 and is Microsoft’s basic research facility in the Asia-Pacific region. Researchers in the Asia lab focus on the following six areas: next-generation user interface, next-generation multimedia, digital entertainment, wireless and networking, Web search and data mining, and theory studies. Microsoft Research Silicon Valley. The Silicon Valley lab was established in August 2001 on the Microsoft campus in Mountain View, Calif. The lab’s research work focuses on distributed computing and includes Web search, datacenter-scale computing, concurrent programming, computer architecture, security and privacy. Microsoft Research India. The India lab opened in 2005 and is located in Bangalore. Researchers in this lab focus on multilingual systems, technologies for emerging markets, digital Geographic's, cryptography and security, mobility, networking and systems, rigorous software engineering, and algorithms. Microsoft Research New England. The New England lab is scheduled to open in July 2008 in Cambridge, Mass. The lab will pursue new interdisciplinary areas of research that bring together core computer scientists and social scientists to better understand, model and enable the computing and online experiences of the future. Collaborative ResearchMicrosoft Research collaborates with the world’s foremost researchers in academia, industry and government to move research in new directions across nearly every field of computer science, engineering and general science. Through global and regional initiatives, Microsoft aims to accelerate research and discovery and ultimately help researchers and scientists address some of the toughest, most urgent societal and technological challenges.Photo credit:http://www.flickr.com/photos/heiwa4126/Flickr Creative Commons
  • briefly talk about the first 4, move to the next few slides to discuss “rivalry among competing firms” 1. Threat of new entrants— not very high, since the barriers to entry are significant. New entrants would have to compete with the existing firms’ scale economies, as well as customer loyalty to existing firms’ products. Moreover, the switching costs needed to induce the consumers to try the new product would probably be high, and the existing competitors can be expected to retaliate.2. Bargaining power of suppliers—not very significant. Microsoft is relatively self-sufficient in producing its software. As for its non-software products, although Microsoft has to rely on other entities such as chip manufacturers for its networking equipment and Nvidia for its X-box, the supplier bargaining power is not high because of the competition for Microsoft’s business (firms engage in price competition to be Microsoft’s supplier).3. Bargaining power of buyers: Relatively high because of the intense competition among the firms in the industry (ex: Linux). However, for specific products—operating systems, for example—the switching costs for the buyers may be such as to prevent them from selecting a competing product (this reduces the consumers’ bargaining power). The switching costs would be higher for larger companies.4. Threat of substitute products: High, especially in this industry where technology is changing extremely rapidly, a release of a new product may trigger a wave of release of similar or improved products by competing firms. Microsoft actually used it as an argument in the antitrust cases.

Microsoft Windows INNOVATIVES Microsoft Windows INNOVATIVES Presentation Transcript

  • prepared By Mr. Rajesh Mohan Mhade
  • Who is he? • Bill Gates •Paul Allen Who is he?
  • Founded : April 4, 1975, Albuquerque, New Mexico, United States Founders: Bill Gates, Paul Allen Awards : Satellite Award for Best Interactive Product CD-ROM Entertainment CEO : Steve Ballmer Headquarters: Redmond, United States of America.
  • History 1972–83: Founding and company beginnings 1984–94: Windows and Office 1995–2005: Internet and the 32-bit era 2006–10: Windows Vista, mobile, and Windows 7 2011–present: Rebranding, Windows 8, and Surface
  • MICROSOFT PRESENTS ITS FIRST NEW LOGO SINCE 1987 Old & New logo 1987 2006–2011 2011–2012
  • Windows • The most successful software of Microsoft 1-oct-2013 8$raj$
  • MS-DOS(Microsoft Disk Operating System) 1-oct-2013 9$raj$
  • Windows 1.0(1985) 1-oct-2013 10$raj$
  • Windows 3.1(1992) 1-oct-2013 11$raj$
  • Windows 95 (1995) Sold a million copies in four days 1-oct-2013 12$raj$
  • Windows XP(2001) 1-oct-2013 13$raj$
  • Windows Vista(2006) 1-oct-2013 14$raj$
  • Windows 7 (2009) 1-oct-2013 15$raj$
  • Windows 8 (2012) 1-oct-2013 16$raj$
  • More wonderful features 1-oct-2013 17$raj$
  • A really big company now • Millions of users • Software used in a billion PC worldwide • SOFTWARE GURU 1-oct-2013 19$raj$
  • Strategy and Company Objectives “Our mission is to help people and business throughout the world realize their full potential.” - Microsoft corporate website. “At Microsoft, success comes from our passion for creating value – value for customer, shareholders, and partners; value for our employees and the communities around the world where we do business.” -Bills Gates, Microsoft Chairman.
  • Brand Positioning: •The Microsoft brand position has always been that of Number One – The market leader. Brand Promise •Empower people through great software anytime, anyplace, and on any device. •The combination of company passion with customer need.
  • Microsoft achieve its mission by operating in five segments, both in Business to Consumers and in Business to Business (and hybrid too). Those segments are: 1. Client:- (B2B) 2. Servers and Tools:- (B2B) 3. Online Service Business:- (B2C-B2B) 4. Microsoft Business Division:- (B2B-B2C) 5. Entertainment and devices Division:- (B2C)
  • Hotmail Live ID Messenger Live Search Spaces Alerts Live.com Photo Gallery Writer Mail Sky Drive OneCare Gallery Windows Live for Mobile QnA Live Search Maps Favorites Expo Gadgets Custom Domains Contacts Agents Events Toolbar Calendar
  • Authentication Administration Storage Compliance Audio Conferencin g E-mail and Calendaring Web ConferencingTelephony Video Conferencin gVoice Mail Instant Messaging (IM) Before Today Telephony and Voice Mail Instant Messaging E-mail and Calendarin g Unified Conferencin g: Audio, Video, Web Communications Today
  • Microsoft® R&D Hardware Advanced Algorithms Human-Computer Interaction Machine Learning Social Computing Systems Architecture Multimedia & Graphics Search Information Protection Software Engineering Spent over $6.5 billion on R&D last year Microsoft Research Cambridge (1997), Asia (1998), Silicon Valley(2001), India (2005) & New England (2008). 800 researchers including some of the world’s finest computer scientists, sociologists, psychologists, mathematicians, physicists and engineers.
  • 1-oct-2013 $raj$ 26 • Development and introduction of a wide variety of new software products • Achievement of market acceptance of these products • Constant enhancement of existing products • Focus on satisfying customer requirements Business Strategy
  • 1-oct-2013 $raj$ 27 • Microsoft performs many operations well • Employee empowerment and compensation • Customer Support – Microsoft Knowledge Base • Large installed product base Core Competencies and Competitive Advantages
  • Microsoft and its top competitors 1-oct-2013 $raj$ 28 Annual sales in 2012 • Microsoft- $ 32B • IBM- $ 89B • Oracle- $ 10B • Time Warner- $ 38B Market Capitalization • Microsoft- $ 298B • IBM- $ 141B • Oracle- $ 56B • Time Warner- $ 79B Microsoft IBM Oracle Time Warner Microsoft IBM Oracle TimeWarner
  • 1-oct-2013 $raj$ 29 Five Forces Model of Competition Not Very High Not very significant Relatively highHigh
  • 1-oct-2013 $raj$ 30 • Main competitors: – IBM – Oracle – Time Warner • Other competitors: – Apple Computers – Hewlett-Packard – Novell – Logitech – Sun Microsystems etc
  • 1-oct-2013 32$raj$
  • Customer Adoption 33
  • Constantly update and improve their products Continually evolved the company Accelerate new technology as they emerge Better serve their customers Microsoft state they want to achieve the mission through pursuing following objectives
  • Some People Dream Of Success….. While Others Wake Up And Work Hard At It Thank You! For Patience
  • Questions? Answers!!!!!!!!!!!!! Comments? Observations?