Challenges Facing Today’s Enterprise 1 Cutting Cost and Lowering Capex Infrastructure uses up valuable IT resources 40% CIOs plan to cut IT budgets 2 Driving value for the business with tight IT budgets Leveraging and extending past IT investments to provide future value 72% CIOs have cut or plan to cut discretionary IT projects* “Live with what we have” 3 4 Maintaining security while increasing access and transparency internally and externally Many data centers are a limitation 59% of surveyed CIOs view security and datacenter efficiency as “must do” projects 5 Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation ? 6 Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”
Challenges Building Apps
# of users? After 1 month? 6 months? 1 yr?
Capacity? Servers? Bandwidth? Storage?
How do you scale up or down over time?
How can you handle peak loads?
How do you provide high availability?
What are the upfront capital costs?
How quickly can you go live?
How do you reduce your operations costs
Cloud Computing Considerations Fundamentals Scale Out Automated Service Management High Availability Multi-Tenancy Considerations Off Premises On Premises Location Homogeneous Heterogeneous Infrastructure CapEx OpEx Business model Own Lease/Rent Ownership Self Third Party Management
And in a non-cloud view, there are inefficiencies Allocated IT-capacities Load Forecast “Under-supply“ of capacities “Waste“ of capacities Fixed cost of IT-capacities IT CAPACITY Barrier for innovations ActualLoad TIME
However, in a cloud view Load Forecast Allocated IT capacities No “under-supply“ IT CAPACITY Reduction of “over-supply“ Possible reduction of IT-capacities in case of reduced load Reduction of initial investments ActualLoad Time
IT as a Service Private (On-Premise) Infrastructure (as a Service) Platform (as a Service) You manage Applications Applications Applications You manage Runtimes Runtimes Runtimes Security & Integration Security & Integration Security & Integration Managed by vendor Databases Databases Databases You manage Servers Servers Servers Managed by vendor Virtualization Virtualization Virtualization Server HW Server HW Server HW Storage Storage Storage Networking Networking Networking
Introducing the Windows Azure Platform WEB & CLOUDS Third party cloud Web applications Developer Experience Use existing skills and tools Compute Storage Management Management Relational data Connectivity Access control ON-PREMISES LOB Applications Composite applications
Windows Azure Platform
Internet-scale, highly available cloud fabric
Globally distributed Microsoft data centers (ISO/IEC 27001:2005 and SAS 70 Type I and Type II certified)
Consumption and usage-based pricing; enterprise-class SLA commitment
Compute– auto-provisioning 64-bit application containers in Windows Server VMs; supports a wide range of application models
Data – massively scalable & highly consistent distributed relational database; geo-replication and geo-location of data
Processing – relational queries, search, reporting, analytics on structured, semi-structured, and unstructured data
Integration – synchronization and replication with on-premise databases, other data sources
Service Bus – connectivity to on-premises applications; secure, federated fire-wall friendly Web services messaging intermediary; durable & discoverable queues
Access Control– rules-driven federated identity; AD federation; claims-based authorization
Workflows – declarative service orchestrations via REST-based activities
User – online identity metasystem, directory, personal data storage & management
Social – presence, communication, search, geospatial & mapping, media
Devices – data synchronization across applications & devices; bridges cloud, client, and smart devices
Defining the Web and Worker Roles WEB ROLE WORKER ROLE Interacts with end-user or web services Handles incoming HTTP/HTTPS requests Develop with Microsoft and non-Microsoft tools: ASP.NET, WCF, other .NET tools Java, PHP, etc. Does not accept incoming requests Initiates their own requests for data or tasks from the queue Similar to a "batch job" or Windows service
Windows Azure Skill Transfer
Building Solutions with the Windows Azure Platform SQL Azure: Scalable, relational, Cloud-enabled database services .NET Services: Framework for access control and communication between Cloud-aware applications
Windows Azure Architecture The Fabric Controller automates load balancing and computes resource scaling Security and Control Features include storage encryption, access authentication, and over-the-wire encryption using HTTPS. Industry certification is part of the Windows Azure roadmap. Computation provides application scalability. Developers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power. Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store. State-of-the-art data centers located around the world host your applications and data, internet-accessible from everywhere you choose to allow.
Compute in Windows Azure GOAL: SCALABILITY Two instance types: Web Role & Worker Role Windows Azure applications are built with web role instances, worker role instances, or a combination of both. Scale out by replicating worker instances as needed. Allow applications to scale user and compute processing independently. Each instance runs on its own VM (virtual machine), replicated as needed
Windows Azure platform Example Scenarios
Real-time media streaming
Stored media streaming distribution
Scalable Web-Apps (Web) Net New Application / Service
Channel integration and customer management for retail
Electronic payment platform for Financial Services
Pay for What You Use–Use Only What You Need Customer pricing model based on usage meters
Azure Services Purchasing Models SUBSCRIPTION CONSUMPTION VOLUME LICENSING “Pay as you go and grow” Available at PDC* launch “Coordinated purchasing” Planned for post PDC* “Value for a commitment“ Select offers at PDC* Low barrier to entry and flexibility Optimized for cloud elasticity Discounts for commitment Plans for payment predictability Unified purchasing through EA Introduction to volume discounts *PDC scheduled for November 2009
Windows Azure Pricing Meters COMPUTE STORAGE BANDWIDTH Virtual Machine instances Load balancers, routers, etc. Relational DB instances Service Management
Business Need: Recently, Epicor has sought to respond to customer demands for reliable, cost-effective Internet-based applications that also connect with on-premise ERP capabilities. Case Study: Solution: Shortly after its introduction to Azure, Epicor decided to migrate Epicor Enterprise Search, an Internet search experience application included with its ERP suite. To migrate the search application to Azure, Epicor replaced the SQL Server portion of the application with Azure data services Company Profile: Epicor, headquartered in Irvine, California, provides integrated enterprise resource planning (ERP) software solutions to more than 20,000 customers in 140 countries. Founded in 1984, Epicor is a Microsoft® Gold Certified Partner and the world’s sixth-largest independent software vendor. The organization, which has more than 3,000 employees who work in 50 global offices, had revenues of U.S.$429 million in fiscal year 2007. Benefit: With Azure, Epicor can cut costs, provide a range of Internet-based services, and extend existing developer skills, all to deliver better experiences to customers. "Because this application is developed and managed on Azure, our customers can get an Internet search experience for their critical business data more easily and without requiring additional internal servers outside the firewall.” —Erik Johnson, Senior Director of Product Research, Epicor
Business Need: One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs inside and outside Active Directory domains. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers. Case Study: Solution: PolicyPortal uses Azure services to automatically enforce Group Policy settings on machines that are temporarily or permanently disconnected from Active Directory. Company Profile: FullArmor helps large organizations manage their IT user policy and endpoint security with solutions based on Microsoft® products and technologies. A Boston-based Microsoft Gold Certified Partner, FullArmor targets large organizations such as Boeing, the Federal Bureau of Investigation, Eli Lilly, Wal-Mart, and Bank of America, and it has a customer base of more than 5 million users and 1,500 organizations worldwide. Benefit Drivers: By moving to Azure, FullArmor was able to reduce the costs of customer provisioning and meet their growing infrastructure requirements on an as-needed basis. “We were able to move the application quickly because our original version of PolicyPortal was written purely in managed code using ASP.NET. As a result, about 80 percent of the code could be migrated without any changes being required in order to work in the Azure environment.” — Danny Kim, CTO, FullArmor
Solution: Location-aware service and application platform hosted on Windows Azure IIS 7.0, Bing Maps, Silverlight 3.0, Focus on online solutions for connecting people, locating and sharing resources. Case Study: Smartphones Company Profile: Glympse is a start-up, founded in March 2008, delivering a new class of location sharing service that visually shows a user’s location in a dynamic map, updated in real-time. Benefit Drivers: Interoperability: MySQL, Google Maps Service management: scale capacity up& down as needed Persistent storage for track data Multiple Datacenters Locationdata servers Front-ends
Business Need: The City of Chicago needed to build an interactive map for an annual event “Taste of Chicago”, one of the largest events the city hosts every year with 3 million visitors and estimates site traffic of 50k hits per day. The customer had less than 2 weeks time to complete the project and had no on-premise infrastructure to host the solution. Case Study: Solution: Microsoft Silverlight 2.0 front end providing provide deep zoom capability and map overlay of vendor information, live alerts for event notification via text messaging, hosted on Windows Azure. Company Profile: West Monroe Partners is a full service business and technology consulting firm with seven offices in the US and Canada, headquartered in Chicago. Benefit Drivers: Quick to Market Focused resources on developing application vs. infrastructure Streamlined process Reliable and scalable “Our development team gave overwhelming feedback that the learning curve was extremely shallow allowing us to develop and deploy the solution in Azure in 2 weeks.” — Eric Brown, WestMonroe Partners