Change                                                   Transform                                                   CoLLa...
Collaborating for Transformative Change                                   in Silicon Valley                               ...
Our Partners                                                                                                         Board...
Sustainable Silicon Valley Overview                                           Sustainable Silicon Valley is a dynamic coll...
“/7 Wall St. looked at an OctoberThe Climate Change Challenge                                                             ...
Today at the end of 2010,                                       Sustainability Goals     the region is nowhere            ...
2009 Silicon Valley CO2 Emissions Reductions Update                                                                       ...
ssV advisory CouncilJack BroadbentExecutive Officer/Air Pollution ControlOfficerBay Area Air Quality ManagementDistrictmar...
Organizational results from SSV partner sustainability programs                             ssV advisory Council          ...
SSV Programs and Communities of Practice                                 SSV concentrates its efforts in three main progra...
Pilot Projects                                                                                                            ...
The EcoCloud™ Innovation Platform                               Successful transformation of regional water practices and ...
Urban Water Cycle ModuleThe Urban Water Cycle Module leverages advanced information technology to develop sustainable urba...
More than 00 Silicon Valleybusiness leaders, academics, andgovernmental agencies includingleading utilities companies atte...
SSV Partners Saving Fresh Water and IncreasingUsage of Recycled WaterSSV partner  Lifescan             uses recycled water...
Air Products Turns Purple “We were so close                  On May 2010 SSV partner    South Bay Water Recycling (a Depar...
Intuit’s Freecycle@Work - Empower’s OrganizationsWorldwide to Reduce their Impact on LandfillsFreecycle@Work is a free onl...
Clean Energy Strategy Part of Santa Clara                               University’s Business Continuity Plan -           ...
SCU’s current system allows                                                                                               ...
Sustainable Silicon Valley Partners                                                 Corporations: LifeScan, Inc. SAP Syman...
ogy Serious Materials Sierra Club Loma Prieta Chapter Silicon Valley         “The sharing of informa-Leadership Group     ...
Volunteers and Associates                                      CO2 Reporting: Larry Lang, Brandy Faulkner, Dipti Kamdar, B...
2011 Calendar:                                                                            ssV staffSustainable Silicon Val...
“Earth” and “Water” by Diane C. Lierman. Reproduced by permission.          Sustainable Silicon Valley (SSV) is leading th...
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Ssv Annual Report

  1. 1. Change Transform CoLLaBoraTe siLiCon VaLLey 2010 AnnuAl Progress rePortPhoto © Rebecca Fogg. Published with permission.
  2. 2. Collaborating for Transformative Change in Silicon Valley These are unprecedented times. We continue to face urgent environmental and economic challenges.Continued investment in “Business as usual is clean technology, green energy, and alternative transportation remain necessary. Even more so we believe is the need for more over. Disruption and radical innovation and transformation at a systemic, region-wide level. transformation at the At Sustainable Silicon Valley (SSV) our goal is to bring further attention to our collective responsibility to action, and to help regional level offers facilitate a concrete path on how our region will and must deliver and use energy, water and materials in the future. huge opportunities.” SSV and its partners (leaders and decision-makers from Silicon Valley businesses; elected and public sector leaders, academia and environmental advocates) understand that incremental improvement in efficiency alone will not achieve the sea change we marianna grossman, SSV Executive Director need. Invention of new businesses that create value, meaning and sustainable performance; transformation of supply chains and industries and redesigning our products and services are key steps in the transition to a sustainable future. Simply put, social and environmental drivers of sustainability must rank alongside economic and governance challenges, for organizational longevity and for the preservation of future generations. Financial gains from sustainability initiatives and reducing environmental impacts through reducing energy consumption and waste are the on-ramps to sustainability, but we must go further and faster. Most recent data available (2009) again shows that current efforts to reduce carbon footprints and limit water consumption are insufficient. Since 1990, electricity use has increased by 16 percent, and overall CO2 emissions are still rising. The story of Silicon Valley as the birthplace for disruptive technologies is legendary. At SSV we believe that directing and harnessing this spirit for radical innovation is one of the key ways Silicon Valley and the wider region will achieve transformational change. This year has been pivotal for SSV in working with our collaborating partners to create and launch the EcoCloud™ Innovation Platform, and assisting Santa Clara University in the successful completion of Phase One of their Smart Microgrid Project. The Governmental Sustainability group created the Public Environmentally Preferrable Purchasing System to support the implementation of green purchasing policies by aggregating demand and sharing best practices. In designing EcoCloud, we asked “What if water and energy were managed like the Internet?” The result is a vision and a network that will lead the region in realizing a future where smart, dynamic management of supply and demand of water and energy will drive innovation. By providing a dynamic innovation and information exchange platform, advance technologies will fuel and fund disruptive new business models for utilities. It will also enable radical empowerment of water and energy customers to stimulate investment in novel solutions, for which there is a growing global demand.The annual SSV WEST Summit Transformational change in the way our region delivers and uses energy, water and materials is on the horizon. The opportunity(Water, Energy, Smart Technoloy) is huge. The payoff, a resilient Silicon Valley creating new and powerful global markets for technology, that promote ways to live inDecember 6, 00. alignment with the life support systems of our planet.
  3. 3. Our Partners Board of DirectorsSustainable Silicon Valley (SSV) continued apace in 2010 and now has more Bonnie nixonthan 120 partners including new large partners Electronic Arts, Genentech, Sustainable Silicon Valley Board ChairIntuit, SAP, IBM, Microsoft, Brocade, EPRIs and San Jose State University. CEO, BonnEcoWhat characterizes those companies and organizations that partner with SSV, Jose iglesiascollaborating in communities of practice and participating in working groups Sustainable Silicon Valley Board Vice Chairand pilot projects? VP, Education and Enablement Services Symantec Corporation• They are building new business models and a new type of corporation whereeconomic, social, environmental and governance concerns are inseparable. Carl hekkert Sustainable Silicon Valley Treasurer• They are looking to lead in their industry or sector and see the opportunities Controller, Strategic Investmentspresented by climate change and a future sustainable world. SVB Financial Group Bonnie Nixon frank Teng• They are on all rungs of the Corporate Sustainability Ladder1 from compliant Sustainable Silicon Valley Board Chair of the Board,through Eco-efficient to sustaining corporations that are successfully marrying Secretary Sustainable Silicon Valleyecological viability and pursuing an excellent return on investment. Program Manager, Energy Sustainability• They are enthusiastic about learning and exchanging ideas with a diverse Jones Lang LaSalle at Yahoo!group of sustainability experts and explorers – from Silicon Valley businesses;elected and public sector leaders, academia and environmental advocates. andrew “Drew” Clark Sustainable Silicon Valley Board Member Director of Strategy, IBM Venture CapitalIn the coming year we will be implementing a new strategic plan with a Group, IBMfocus on further developing the EcoCloud Innovation Platform enriching oursustainability and continuing to expand our partner base. As always, our end David Kanedagoal is a sustainable and vibrant Silicon Valley for all its inhabitants. Sustainable Silicon Valley Board Member Principal, Integrated Design AssociatesNow more than ever, we count on you, your commitment, and your financial (IDeAs)support. mike mielke Sustainable Silicon Valley Board Member Senior Director, Environmental Programs Bonnie Nixon Marianna Grossman Marianna Grossman Policy Executive Director, Silicon Valley Leadership Group Sustainable Silicon Valley Chris schwarz, Sustainable Silicon Valley Board Member Associate, Canyon Snow, LLC. ephi Banaynal de la Cruz Sustainable Silicon Valley Board Member Director Sustainability, SAP Organizational Change for Corporate Sustainability, Dexter Dunphy, Andrew Griffithsand Suzanne Benn, 00
  4. 4. Sustainable Silicon Valley Overview Sustainable Silicon Valley is a dynamic collaboration of 120+ businesses, governments, academic and non-governmental organiza- tions (Partners), and scores of volunteers addressing environmental sustainability in Silicon Valley. SSV envisions a healthy environment, a vibrant economy and a socially equitable community. SSV Partners are realizing this vision by actively addressing the underlying systemic factors necssary to build a sustainable Silicon Valley going for-An increased focus on ward - targeting priority environmental issues in the Valley, such as: climate change, energy, and water resiliency.water use, and the water/ Historyenergy/climate change Sustainable Silicon Valley (SSV) grew out of a special project, started in 2001 by the California Environmental Protection Agency,nexus began in 2009 and with a total of eight founding partners, including California EPA, the Silicon Valley Leadership Group and the Silicon Valley Environ- mental Partnership. SSV incorporated as a 501(c)(3) public benefit corporation in 2004.intensified in 2010 as SSVand collaborating partners Envisioned as a means to achieve better environmental outcomes, SSV was designed to move beyond the traditional command- and-control model of environmental regulation to one of collaboration and partnership, using a regionalworked to develop and environmental management system (EMS). By focusing on the desired outcome, rather than compliance-drivenlaunch the new ecoCloud™ standards, participants can choose the methods to reach that outcome that make the most sense financially andInnovation Platform with a technologically for each of them. We operate at the intersection of policy and action.focus on increasing indus- An EMS uses a “plan-do-check-act” loop to address environmental issues of concern. The organization, or region, first generatestrial use of recycled water. a plan with clearly defined goals. It then implements the plan, checks progress to the goals and then acts to improve the plan, integrating learning into the system. Our approach remains to reduce emissions without impeding economic progress, and to accommodate the unpredictable nature of climate variability in ways that actively lead to a more robust and resilient region, environmentally, economically and socially. Priority Issues In 2002 SSV and its partners identified six of the highest priority issues facing the Region. •Use of energy from non-renewable sources measured by CO2 emissions •Use of fresh water •Urban sprawl •Habitat loss and fragmentation •Use of non-renewable raw materials •Discharges of toxic chemicals into the airJeff Koseff, Perry L. McCarty Co-Di-rector, Woods Institute for the Environ-ment- at the SSV December, 00 annualWEST Summit at Stanford University.
  5. 5. “/7 Wall St. looked at an OctoberThe Climate Change Challenge 00 report on water risk by environ- mental research and sustainability groupDaily we read about one global climate change-related impact after another. Glaciers are melting, rivers are drying out, the oceans Ceres. We also considered a comprehen-are acidifying, sea levels are rising, and the Arctic permafrost is thawing, releasing vast stores of Green House Gases (methane) sive July 00 report from the Natural Resources Defense Council, whichinto the atmosphere, and bringing us to the edge of runaway climate change. mapped areas at high risk of water shortage conflict. 24/7 Wall St. also didThe need to act now as a region to mitigate the impacts of climate change and to implement adaptive strategies is imperative. In its own analysis of water supply and2010 SSV directed significant resources and attention to the looming water crisis facing the entire San Francisco Bay Area region. consumption in America’s largest cities,Extended cycles of drought, shorter periods of rainfall, the threat of seawater incursion and a diminishing Sierra snowpack have and focused on the thirty largest metro-jeopardized the reliability of our region’s water supplies. politan areas. One goal was to identify potential conflicts in regions that might have disputed rights over large suppliesWithout a secure and adequate water supply, the region’s prosperity is profoundly threatened. of water and the battles that could arise from these disputes. And, /7 Wall St.The following extract is from an article “The Ten Biggest American Cities That Are Running Out Of Water” published examined geographic areas that haveon 24/7 Wall St, October 29, 2010, by Charles B. Stockdale, Michael B. Sauter, Douglas A. McIntyre. already been plagued by drought andThe San Francisco Bay Area was listed at #5 on their list. Reproduced with permission. water shortages off and on.” “The Natural Resources Defense Council (NRDC) report takes the fol- lowing into account when assessing the likelihood of water shortages: “The risk to water sustainability is based on the following criteria: () projected water demand as a share of available precipita- tion; () groundwater use as a share of projected available precipitation; () susceptibility to drought; () projected increase in freshwater withdrawals; and () projected increase in summer water deficit.” “The ten cities on this list are the ones with the most acute exposure to prob- lems that could cause large imbalances of water supply and demand. There are a number of metropolitan areas that could face similar problems but their risks are not quite as high. The water problem for U.S. cities is, although it may not be evi- dent, one of the largest issues that faces urban areas over the next ten years.” Water shortage - 24/7 Wall St. ?s=water+shortage#ixzz14ckieaTn Reproduced with permission.
  6. 6. Today at the end of 2010, Sustainability Goals the region is nowhere near the SSV Sustainable Silicon Valley’s initial environmental goal was to reduce regional carbon dioxide (CO2) emissions to 20 percent below the 1990 level by the year 2010. In 2004, Sustainable Silicon Valley launched its regional CO2 Emissions Reduction Initiative to as- environmental goal of sist Valley organizations in voluntarily meeting this goal. reducing regional CO2 By aggregating data and serving as a regional registry of Silicon Valley’s GHG emissions , SSV has been able to assess regional emissions to 1990 levels. progress and communicate overall results to business, elected and community leaders, and be part of a process of setting targets and priorities for engagement. SSV has also been in a position to identify commonalities among partners’ emissions, which has aided both in promoting appro- priate low-carbon solutions to our communities of practice, and most recently serving as impetus for more radical region -wide action. In early 2010 we debuted a new and improved reporting tool supported by Hara Environmental and Energy software. The soft- ware provides a solution that accounts for the full range of sustainability indicators, including energy, water and waste, as well as providing decision-support tools for management. In addition to reporting its partners’ aggregated performance, SSV also gathers and reports data for actual energy use (electricity, natural gas, and gasoline) in its region which includes Santa Clara, San Mateo, Alameda and Santa Cruz Counties.Partner Survey Drivers of sustainability initiatives among SSV partnersA survey of SSV partners, conduct-ed in September and October 00 All otherby graduate students from the Uni- Professional Recognitionversity of San Francisco, sought tounderstand the major factors driving Employee Moraleadoption of sustainability programs Competitive Market Advantageand the conditions most conduciveto growing sustainability within Employee Requestsorganizations. Just under two-thirds Executive Sponsorshipof SSV partners participated in thesurvey. Regulation Compliance Requirements Customer DemandRefer to page 9 for charts show-ing which Sustainability programs Corporate Social ResponsibilitySSV partner organizations currently Operational Efficiencysupport, and Organizational Resultsfrom SSV Partner Sustainability 0 10 20 30 40 50 60Programs Percentage 6
  7. 7. 2009 Silicon Valley CO2 Emissions Reductions Update ssV Legal Counsel Brad rockCarbon dioxide emissions in Silicon Valley shrunk by about 6.7% in 2009 over 2008. This can be primarily General Counselattributed to reduced economic activity due to the downturn, as well as an increase in some sustainability efforts in Silicon DLA PiperValley.Even though nearly half of the region’s CO2 emissions are attributable to gasoline consumption, its consumption has margin- ssV Boardally reduced over the past 19 years. Electricity consumption has increased by 16% and natural gas consumption has reducedby 11.3% over the same period. emeritus/emeritaThe increase in electricity usage since 1990 could be attributed to several factors, which are likely to include more air condi- margaret Bruce SSV Board Chair, Emeritationing, more data centers, warmer weather and increased plug load from electronic devices such as computers, digital video Vice President, Ecology Action Grouprecorders, televisions, game consoles, etc. Warmer weather also may increase electricity sector demand for water and thewater sector’s demand for electricity. Jim Crowley SSV Board Chair, Emeritus Engineering Unit Manager - Utility Support Programs Santa Clara Valley Water District Bruce Paton SSV Board Chair, Emeritus Chair, MBA Program Monterey Institute of International Studies Peter melhus Assistant Professor, San Francisco State University Julia miller Former Mayor, City of Sunnyvale Former Board Member Bay Area Air Quality Management District (BAAQMD) scott green City of San Jose Jennifer shepherd Principal, Canyon Snow Jennifer smith grubb Jennifer Smith Grubb Consulting 7
  8. 8. ssV advisory CouncilJack BroadbentExecutive Officer/Air Pollution ControlOfficerBay Area Air Quality ManagementDistrictmargaret BruceSSV Board Chair, EmeritaVice President, Ecology Action GroupJeff ByronCommissionerCalifornia Energy Commissionralph CavanaghSenior AttorneyNatural Resources Defense CouncilCarl guardinoCEOSilicon Valley Leadership GroupWinston hickoxPartnerCalifornia Strategies LLC 2009Jerry hillAssemblymember9th District, State of CaliforniaPaul hollandGeneral Partner, Head of CleantechPracticeFoundation Capitalart JensenGeneral ManagerBay Area Water Supply andConservation AgencyBruce KlafterSenior Director, Environmental Healthand SafetyApplied Materials, Inc.
  9. 9. Organizational results from SSV partner sustainability programs ssV advisory Council continued Reduced operating/facilities costs Reduced trash to landfill Liz Kniss Supervisor, Board Chair, reduced GHG emissions County of Santa Clara Public reputation for your organization Linda J. LeZotte Overall water conservation Santa Clara Valley Water District, CommissionerEnhanced reputation or name recognition Law Office of Linda J. LeZotte, Attorney Perceived as valuable/useful by others Julia miller Reduced use of potable water Former Mayor, City of Sunnyvale Former Board Member Bay Area Air Qual- Employee well-being and satisfaction ity Management District (BAAQMD) Increased employee engagement nancy noe All other responses Senior Manager, Govt. Affairs Alza Pharmaceuticals, Johnson Johnson 0 10 20 30 40 50 60 70 80 Company Percentage robert Parkhurst Climate Protection and Analysis Manager, Climate Smart Sustainability programs SSV partner organizations currently support Pacific Gas Electric Company Other Wendy Pulling Product takebacks and recycling Environmental Affairs Director Pacific Gas Electric Company Green supply chainDesign for Sustainability (enabling customers to be green) Keith smith Pollution prevention - reducing hazardous materials Sustainability Manager, retired California Environmental Protection Alternative commuting Agency Green building Greenhouse gas measurement Dr. robert stephens United Nations Environmental Program Facilities and operations Secretariat Green purchasing (environmentally preferred purchasing Multi-State Working Group Water use reduction Waste reduction/recycling Dr. James sweeney Director, Precourt Institute for Energy Ef- Energy use reduction ficiency Professor, Management Science 0 20 40 60 80 100 and Engineering Percentage stan Williams VP Project Development Poseidon Resources 9
  10. 10. SSV Programs and Communities of Practice SSV concentrates its efforts in three main programmatic areas: Communities of Practice: We provide educational forums and events for building awareness and knowledge on a range of topics. Sustainability Leaders Forum (formerly called Green Teams) for sharing best practices. The Forum typically involves expert or peer presentations followed by candid discussion around best practices. A new curriculum will be developed in 2011 to build professional skills and strengthen the network of Sustainability Leaders, while retaining the peer to peer learning that made SSV’s approach distinctive. EcoCouncil Salons for executive sharing of sustainability strategies. This series of evening conversations helps cata- lyze change at the highest levels within organizations and the region. Often taking place a “green” executive home in the “Completion of Valley, these intimate networking events involve challenging topics and an opportunity to openly dialogue on successes Phase One and challenges with other leaders. The goal is to push the boundaries of thinking and action to drive systemic change. validates the systems In 2010 Dan Miller, former President of search engine company Ask Jeeves presented on “A Really Inconvenient Truth”, approach, technology, moderated by SSV Board Chair, Bonnie Nixon. Alan Atkisson presented his international work on sustainability in 2009. and control software toquickly move to the next Climate Coaching to help cities write and implement their climate action plans. The program enables peers to share step - a campus wide their challenges, solutions and lessons learned, and to develop a common approach to common problems. Consultants provide strategic planning and change management guidance, suggest relevant resources, and document the process so it smart microgrid, which can benefit others. is key to our goals of reliable energy and a Energy and Water Tracking Registry: carbon neutral SSV manages a voluntary program for partners to track and reduce their CO2 emissions and water usage. Partners com- mit to tracking their energy and water use. They upload it once a year, in spring, using Hara Environmental and Energy campus.” Software. By acting as a regional registry, SSV is able to highlight SSV partners’ collective efforts. This data enables the regional environmental management system (EMS). Given the increased focus on government reporting and corporate Joe Sugg, and municipal response, SSV is planning to shift from the role of tracking in order to focus on higher strategic value Assistant VP projects. The EcoCloud will include a range of tools that will support organizations and companies in tracking and im- University Operations, Santa Clara University proving performance and accountability. 0
  11. 11. Pilot Projects “EcoCloud is a first-of-Sustainable Silicon Valley serves as a convener to bring companies, governmental agencies and others together to develop a-kind reference modeland implement solutions for advanced energy, water, and resources management. We help develop programs and documentwhat is learned so that it can be shared with others in our region and beyond. The goal is to create replicable, scalable solu- for open platform innova-tions that can be widely emulated and adopted. tion. SSV provides a ven-EcoCloud™ Innovation Platform dor-neutral forum whereSince late 2009 SSV and partners including IBM, SAP, South Bay Water Recycling, Stanford University, San Jose State Universi- Silicon Valley companiesty, Wholly H2o, and others, have collaborated to envision, design and build a unique online network aimed at water resiliency and thought leaders canin Silicon Valley. network and leverage theirEcoCloud aims to increase use of recycled water in Silicon Valley and to help neighboring companies make better use of combined skills, to drivescarce resources (energy, water and materials), with the eventual goal of an intelligent network for resource management innovation and success forand exchange. the region, as the Valley hasThis project will help meet economic development goals, saving money and creating markets for companies contiguous done so many times.”to recycled water pipelines and other resources. Integrated design will help ensure that waste energy and water can becaptured and reused, saving money, protecting against risk and reducing green house gas emissions. Eventually EcoCloud Drew Clarkwill serve as an interactive platform for several critical environmental resource management areas. Read more about the IBM Venture Capital Group,EcoCloud Innovation Platform - pages 12-13 IBMSmart Microgrid for Santa Clara UniversitySSV supported Santa Clara University in successful completion of Phase One of its smart microgridproject. The increased networks and visibility that SSV contributed to SCU’s microgrid efforts enabled them to propel theinitiative into their short and long term strategic and capital investment programs. In the first phase of the project, SCU “In today’s economic cli-installed sub-meters into 14 buildings and integrated the smart microgrid’s onsite alternative energy sources, such as solar, mate, public agencies arefuel cells, and mico-turbines. The next phase will connect the entire campus to the campus microgrid. The university is work-ing towards a goal of energy reliability and becoming carbon neutral by 2015. Santa Clara University Smart Microgrid Case having to do more with lessStudy - pages 20-21. resources. The Public EPP System is a website for pub-Public Environmentally Preferred Purchasing System (PEPPS) for government agencies. With the helpof Honors students at San Jose State University, SSV government agency and city partners created and launched a new on- lic agencies to collaborateline purchasing tool for government agency purchasing managers. PEPPS enables government agencies and cities to aggregate on joint purchases, share re-their purchasing power to get the best prices on environmentally preferred products, from street lights to vehicles. sources, provide examples,Many public agencies have environmentally preferable procurement (EPP) policies and contracts in place. Sometimes these and piggyback on existingpolicies and contracts are shared, but often times they are left on the shelf. If an agency has questions or needs help, how contracts.”do they find out about these existing resources? The Public EPP System is a website for public agencies to collaborate onjoint purchases, share resources, provide examples, and piggyback on existing contracts. Lani Lee ho Santa Clara ValleyThe web-based tool is currently being hosted by the hosted by the Santa Clara Valley Transportation Authority (VTA). Learnmore at: Transportation Authority (VTA)
  12. 12. The EcoCloud™ Innovation Platform Successful transformation of regional water practices and infrastructure will require unprecedented regional cooperation and ingenuity. In 2010 SSV and collaborating partners worked to realize a vision and a network that will lead the region in realizing a future where smart, dynamic management of supply and demand of water and energy will drive innovation. The EcoCloud Innovation Platform is the result and is geared towards creating a cradle to cradle economy using existing facilities and equipment. EcoCloud™ is a “virtual industrial ecosystem” where Silicon Valley industry, government and educational institutions work together to implement and share sustainable business practices. Reducing use of fresh water and using more recycled water as we adapt to climate change and position Silicon Valley for greater resiliency is crucial. Currently the region imports 50 % to 90% of our water. What is Industrial Ecology? Industrial ecology is a radical approach to coordinating industrial activity to eliminate negative impacts and create a net positive effect on the environment. By taking a holistic look at resource and energy flows and locating industries together in optimal configurations, industrial ecology allows businesses to emulate sustainable natural systems by recovering energy, reusing water, and turning waste material into a resource. Industrial ecology changes the linear nature of industrial processes so they evolve into “virtuous cycles” of conservation and reuse, reducing waste and eliminating pollution. A Virtual Industrial Ecosystem for Silicon Valley Inspired by the model of industrial ecology, the EcoCloud™ is designed to be a virtual industrial ecosystem, that draws on the latest social networking tools and provides a forum for companies to share sustainable business practices. Although most industries in the EcoCloud™ are not located next to each other, they share a common interest in reducing energy usage, conserving resource and eliminating waste—while at the same time cutting costs to improve their bottom line. Just as “cloud “Our thirst for computing” uses the distributed power of the internet for more efficient data processing, the EcoCloud™ harnesses the power of web-based social networking tools so local business leaders and facility managers can work with industry experts, technologywater could result in water innovators, university researchers and government agencies to make their enterprises more sustainable and more profitable. shortages in the next 50 The EcoCloud™ will ultimately address all the major intersections of industry and environment, including energy, air, water, land years. If drought use and material resources. Currently, EcoCloud™ members are paying particular attention to the urban water cycle, focusing on conditions coincide with the industrial use of recycled water as a way to minimize demand on drinking water supplies, lower total energy costs and reduce another economic growth greenhouse gas emissions. cycle in this area, we will potentially face water shortages of enormous proportions.” Designing for water self-sufficiency and sim ong, reducing water imports to Silicon Valley South Bay Water Recycling
  13. 13. Urban Water Cycle ModuleThe Urban Water Cycle Module leverages advanced information technology to develop sustainable urban water cycle systems.Participants have access to tools and processes that:• Quantify and map current and future water use within watersheds• Develop economic models that realistically incorporate externalities.• Assess regional water security and guide decision-making with scenario planning tools• Develop a case for the use of innovative technologies and policies like decentralized wastewater treatment and resource recovery• Identify common sets of metrics and indicators that can be applied by key decision makers and policy makers• Educate and provide technical assistance to stakeholders engaged in multi-disciplinary decision-making.Recycled Water ModuleUsing recycled water for cooling and other industrial applications lets BayArea companies demonstrate environmental stewardship by obtaining adrought-proof water supply with consistent quality at a lower cost. Since “Water is declining, and wateronly a small fraction of recycled water from Bay Area treatment plants is conservation and re-use willcurrently used, local businesses have a significant opportunity to expandtheir water reuse. have to be the driving forces for future planning.The Recycled Water Module promotes the use of recycled water forcooling and other industrial applications by giving facility managers access to One way the EcoCloud commu-industry experts, providing information on case studies and best practices, nity is making a difference in thesharing tools to evaluate the economic benefits of water reuse and even way we use water is by bringingnegotiating with local government agencies to streamline the connectionprocess. key players to the table to talk either virtually or in person.This effort is supported by a number of Silicon Valley recycled waterproducers including the Palo Alto Regional Water Quality Control Plant, the City of Mountain View, Stanford University, and South EcoCloud gives people a conBay Water Recycling (a regional water reuse program of the San Jose/Santa Clara Water Pollution Control Plant) whose Cooling text and possibly an avenue toTower Initiative provides local businesses with technical and economic assistance to convert cooling towers from drinking water let all these groups talk, raiseto recycled water. questions, and maybe have more consistency in their data effortsPublished articles on EcoCloud in the future.”“Becoming more water resilient in Silicon Valley - water recycling”, Michal lencher, october 10, 2010 mary Kean“EcoCloud project seen as for water reuse”, Amercian Water Intelligence, november 2010 - page 5. Program Manager EcoCloud
  14. 14. More than 00 Silicon Valleybusiness leaders, academics, andgovernmental agencies includingleading utilities companies attendedthe launch of EcoCloud ( at the annual WESTSummit. EcoCloud is a new collab-oration and social networking sitethat aims to revolutionize how theentire Bay Area region approachesindustrial sustainability.Jim Davis, Executive Director, SAPpresents on Enterprise Solutions,at the SSV annual WEST Summitheld on December 6, 00 at Stan-ford University.
  15. 15. SSV Partners Saving Fresh Water and IncreasingUsage of Recycled WaterSSV partner Lifescan uses recycled water for its coolingtowers. Johnson Johnson’s Lifescan was the first industrial facil-ity in Milpitas to establish a recycling water system for its coolingtowers, and is saving over 6 million gallons of potable water peryear for the company and the community.The project which came on stream in mid 2009 reduced the The Biggerfacility’s potable water use by 36% and reduced the energy used topump water by 9,500 KWH per year. Entitled the “B4 Grey Water PictureProject,” Johnson Johnson aimed to “evaluate water conserva- This project is part oftion best practices” and to “reduce recycled water discharge into Johnson Johnson’s largerthe San Francisco Bay.” corporate “Healthy Planet” Birds’-eye view of the Lifescan facilities showing the below ground initiative, in which the com- purple pipe route in green, and the above ground pipe in red.Cost and Payback: Lifescan has now been on reclaimed pany plans to reduce potablewater from the fellow SSV partners, City of Milpitas and water use by % by the endSouth Bay Water Recycling (SBWR), for 18 months. As Lifescan already used reclaimed water for irrigation, there was an exist- of connection to the main pipeline on the facility. Out of the $190,000 budgeted for this capital project, the final total came inat $153,080, almost $40,000 under budget. Lifescan’s facility is the first within the company to useLifescan’s cooling tower is one of the first non-chemically treated recycled water projects, using the EvapCo’s Pulse-Pure recycled water, and Shawn-water system. As Lifescan’s previous budget included $75,000 per year in chemical treatment expenses, the initial investment Santos hopes that otherof $124,000 in Pulse Pure has already paid itself back in its second year, serving not only as a green non-chemical solution, but Johnson Johnson branchesalso as a cost-effective one. The cooling tower, when using potable water, allows for 3.5 cycles of concentration. will follow.Lifescan has been running its system at 1.5 cycles of concentration, with plans to increase to 2.5 cycles by the end of 2010. Asthis is the first time using the Pulse-Pure water system with recycled water, Lifescan is approaching the increase with caution “I’d like to see moreand running a Coupon Study with a third-party consultant to see the capabilities of the system. The study files reports at 3, 6, people do it to save9, and 12 months from the date of recycled water installation. Through 2010 there have been no problems with the system. the natural resources that we’re short of.” shawn santos Lifescan
  16. 16. Air Products Turns Purple “We were so close On May 2010 SSV partner South Bay Water Recycling (a Department of the City of San Jose) began pumping recycled water into Air Products Santa Clara Air Separation Unit. to the pipeline that it just made Air Products provides gases, materials and technology solutions that drive energy efficiency, increase throughput, enhance end product quality, and improve the environmental performance of their manufacturing operations and sense.” products. The company’s switch to recycled water is expected to free up 62 million gallons of drinking water for Silicon Valley resi- dents per year while also helping reduce strain on the Bay Delta ecosystem. Air Products became interested in linking with SSV parther City of Santa Clara to recycle water based on information gained at quarterly meetings that the city hosts to share innovations and opportunities for industries in the area. Air Products’ Santa Clara Site Supervisor Erick Hawkins and Luke Charpentier noticed the Air Separation Unit’s proximity to the well-established SBWR pipeline. Hawkins comments, “We were so close to the pipeline that it just made sense.” The Santa Clara Air Separation Unit separates air into pure liquid and gaseous argon, oxygen, and nitrogen dis- tributed through a gas pipeline and by a ground fleet. The site uses water to cool the components involved in theAir Products’ Erick Hawkins next process. After the water acquires heat from the equipment, it travels back to the water tower where it is cooledto new purple water pipe at the by evaporation. The cool water is them pumped back into the system to remove heat. Water is lost through evaporation, requir-company’s Santa Clara Air ing water to be added to maintain the level in the tower. Second only to energy use, water is one of the most critical parts of thisSeparation Unit. Since May 00South Bay Water recycling has process, pumping up to 65 million gallons of water per year.been supplying recycled waterfrom its nearby purple pipeline. After applying for the Recycled Water Service, Air Products went through the formalized process of confirming water suitability,The City of Santa Clara con- cost-benefit analysis, environmental analysis, and permitting.ducted a project in parallel withthe Air Products work, in which anew pipeline was extended 00 SBWR provided reports on its recycled water quality in comparison to potable water., and also supplied water samples for inde-feet to Air Products fence line. pendent analysis. Air Products, through its partnership with GE Water Technology, found that the chemical makeup of the recycled water, while slightly higher in Ammonia than the potable water, only required small changes to maintain the quality and neutral- City of Santa Clara and ize the pH of the water. Only small changes were needed to maintain the quality and neutralize the pH of the water. While this South Bay Water change attached an extra cost to water maintenance, Hawkins concluded that overall, the decision was both “much cheaper and Recycling (SBWR) help Air better for the environment.”Products save $100,000 per year. 6
  17. 17. Intuit’s Freecycle@Work - Empower’s OrganizationsWorldwide to Reduce their Impact on LandfillsFreecycle@Work is a free online application for anyone to use when establishing Freecycle programs at their company and educatingcoworkers about reuse. Freecycle@Work is supported by Intuit and built using Intuit QuickBase.Freecycle@Work empowers coworkers to reduce their organization’s impact on landfill waste through trading items with folks theyknow and trust and building a positive green community focused around reuse. There are currently over 1200 organizations (andgrowing) across the globe using Freecycle@Work including: • Universities like the University of Vermont and Queen’s University in Ontario, Canada • Government Organizations like NASA, Pima County (AZ) and The United Nations • Private Organizations such as Jewish Hospital St. Mary’s Hospital in KentuckyUsers can post and view items within their organization. Unless otherwise dictated by the organization, these items can be personalitems from home or low-value organizational assets such as desks, chairs, filing cabinets, or whatever your organization wants to reuse,says Aaron Reber, Associate Direct Marketing Manager for Intuit’s Freecycle@Work.As Freecycle@Work gains momentum across the webisphere, Intuit has learned a bit about what it takes for a Freecycle@Workapplication to take hold and be successful in an organization. First and foremost, says Aaron Reber, it takes a passionate group ofadvocates to drive adoption across the organization. Intuit business analyst Tom Cushna is Intuit’s internal advocate for Freecycle@Work.A growing number of Green teams are using Freecycle@Work as a green team initiative. For information on becoming a part of SSV’sSustainability Leaders Forum and how to become a Green Team leader in your organization - see page 10 or visit the SSV website for “ Help reduce waste bymore information. There are currently hundreds of users at Intuit and the application is thriving, in some cases primed by prizes for most more than a landfill aposts or taken items, drawings, and gift certificates. These low-impact rewards says Reber, are a way to say “Thank you for doing your day. Join the Freecyclepart to reduce our landfill waste.” Network and be part of the largest reuse pro-Intuit recently created additional content on their website, including a video on the power of Freecycle@Work within an organization.This video highlights a Freecycle@work-inspired swap meet at Intuit and shows what a successful application can do for a company’s gram focused on reduc-green attitude. The Intuit Blog, written for green teams, has also been a significant part of Intuit’s success within organizations, offering ing landfills and helpingsuccess stories and tips for green teams as they rollout the Freecycle@Work application. people give and get stuff for free.”“At Intuit, we are excited about the possibilities the Freecycle@Work application opens up for a multitude of organizations to move reducing their impact on landfills around the world,” said Aaron Reber. freecycle/blog/ 7
  18. 18. Clean Energy Strategy Part of Santa Clara University’s Business Continuity Plan - Phase One of Smart Microgrid Project Complete In 2006, Santa Clara University (SCU) conducted an energy strategy study as part of the university’s business continuity plan and its aim to become climate neutral by the end of 2015. “We looked at the next 20 years and what we needed to accomplish to ensure we had energy reliability,” said Joe Sugg, Assistant Vice President, University Operations at SCU. The university needed guaranteed energy reliability, some influence over the cost of energy, a move to green energy, and (to develop) the capability to operate with the grid down for extended periods of time. “We knew we would need distributed generation capability on campus and a way to control our demand on campus and when our distributed energy was used. We also needed to be able to maintain continuity with the grid when it was up so we could take advantage of it.” “We know the A smart microgrid became the necessary infrastructure to make it possible. A smart box will instantaneously sense any drop in supply, such as when cloud cover affects solar generation, and react accordingly by automatically reducing demand to match cost of solar available generation. electricity for In 2010 - the first phase of the project, SCU installed sub-meters into 14 buildings and integrated the smart microgrid’s onsite the next 20 alternative energy sources, including solar. Phase 2 will connect the entire campus to the campus microgrid, and is expected to be completed ahead of schedule in December 2011. years, and we like the price.” SCU is currently producing 1 megawatt (MW) from solar, pursuing 1.0 MW of fuel cell capacity, 1.2 MW from diesel as standby energy, and testing the viability of generating biogas using garden waste. The university is also testing a new wind generator sited on the same roof as the university’s bank of solar panels and is in a product queue for a Bloom fuel cell that will generate an Joe Sugg, additional 1 MW.Assistant Vice President,University Operations at According to Joe Sugg, the wind generator operates efficiently at low wind speeds; starting production at 2 mph. Energy from the Santa Clara University. generator currently is fed into a battery that is used to charge the university’s electric vehicles, and is not part of the microgrid.
  19. 19. SCU’s current system allows it to control HAVC systems and temperatures. A Trane environmental control system in conjunction with an EnergyWhile SCU expects to see savings of around 20% from on-campus energy generation and from reduced consumption, the real Management System frombenefits are energy and cost reliability, simplified building management, and reduced CO2. Serious Energy, processes server“We know the cost of solar electricity for the next 20 years, and we like the price,” said Joe Sugg. information to automatically monitor and adjust the optimumDistributed energy is not only the answer to SCU’s energy needs, he believes, but for the region overall. “I imagine our microgrid server room temperature. As aas one among hundreds. Our 3 MW generation capacity in combination with other smart microgrids becomes a powerful force in result SCU’s server room nowthe Valley. “Silicon Valley Power” will be able to produce significant energy and carbon load savings.” operates at degrees comparedIn 20-30 years from now, says Sugg, long haul transmission of power from Nevada to California will be prohibitive. with 6 degrees previously.“It will not be an option.“ The smart microgrid, when complete, will encompass the entire campus and enable the University to instantly turn off lights and equipment in any building, and ration electricity during prolonged power outages all from one computer. SCU is collaborating with Sustainable Silicon Valley and SSV partners - Cisco and Serious Energy. (Left) Chris Watt, Director, Utilities Department, University Operations Division at SCU. 9
  20. 20. Sustainable Silicon Valley Partners Corporations: LifeScan, Inc. SAP Symantec Hara Software 3Degrees 511 Rideshare Adobe Systems Incorporated Advanced Micro Devices, Inc. Agilent Technologies, Inc. Applied Materials, Inc. Aurora Design Architec- ture Aussie Rain Tanks BD Biosciences Big Fix, Inc. Brocade Byington Steel Treating, Inc. Calpine Corporation Cargill Salt CH2M Hill Cisco Systems Inc CLiM8 Connect the Dots CPI Inc Data Marketing, Inc. Dharma Merchant Services Driscoll’s Earth Bound Homes Eat My Dust eBay Inc. Eco Green Group EcoShift Consulting EcoStrategy Group Electronic Arts Ennovationz EPRI ETM Electromatic, Inc. Fenwick West Franklin Templeton Genentech General Dynamics AIS Gilead Palo Alto Glumac Great Mall Green Business Specialists Green Con- sultants Grove and Associates Hewlett Packard Company IBM ImageX Printing Integrated Archive Systems Integrated Design Associates, Inc. Intel Corporation Intuit Josephine’s Personnel Services, Inc. Korala Con- sulting Kuehne Construction Lawren Communications LJ Engineering Manufacturing Lockheed Martin Space Systems Microsoft Corporation Minerva Consulting Network Appliance, Inc. Northrop Grumman Marine Systems Pacific Gas and Electric Company Palo Alto Research Center Quadrus Office Complex Recurve Reel Grobman Associates Debra van DuynhovenAssistant to the City Manager - Sustainabiilty RideSpring RMC Water and Environment Roche Palo Alto Satellite City of Palo Alto. December 009 SSV Annual Summit Telework Centers, Inc. Schering-Plough Biopharma Seagate Technol- 0
  21. 21. ogy Serious Materials Sierra Club Loma Prieta Chapter Silicon Valley “The sharing of informa-Leadership Group Silicon Valley Microelectronics Smart Grid Library tion and the connections I have made at the differentSolFocus Specialty Solid Waste Recycling Steinberg Architects Sun Sustainable Silicon ValleyMicrosystems SunPower Corporation SunWater Solar Visible Strate- events have been very useful to the County of Santa Claragies WaterSprout Watt Stopper/Legrand Wave One/Palo Alto Webcor and have enabled us to thinkBuilders Weiss Associates Yahoo, Inc. more creatively and to takeGovernment: City of San Jose Bay Area Air Quality Management District advantage of opportunities we didn’t know about, suchCity of Belmont City of Brisbane City of Burlingame City of Campbell as technical assistance toCity of Cupertino City of East Palo Alto City of Foster City City of Half shift our cooling towers to recycled water.Moon Bay City of Los Altos City of Milpitas City of Morgan Hill City ofMountain View City of Pacifica City of Palo Alto City of Redwood City Meeting up with colleagues from business and otherCity of San Bruno City of San Mateo City of Santa Clara City of South San agencies really helps to keepFrancisco City of Sunnyvale County of San Mateo County of Santa Clara the innovation spirit alivePalo Alto Unified School District NASA Ames Research Center Santa and to plant seeds for future cooperative projects regard-Clara Valley Transportation Authority Santa Clara Valley Water District ing our facilities and opera-Tarlton Properties, Inc. Town of Atherton Town of Colma Town of Los tions. I leave every meeting with new ideas for movingAltos Hills Town of Los Gatos Town of Portola Valley Town of Woodside forward!”Toyota Sunnyvale Jill BooneCivic: Acterra Environmental Defense Fund Foothill-DeAnza Commu- Climate Change and Sustainability Manager Facilities and Fleet Department Santa Clara County, CAnity College District Green Chamber of Commerce Our City Forest Rosi-crucian Egyptian Museum San Francisco International Airport San JoseState University Santa Clara University Sustainable San Mateo County Click this link to join SSV now - Tech Museum of Innovation Wholly H2o
  22. 22. Volunteers and Associates CO2 Reporting: Larry Lang, Brandy Faulkner, Dipti Kamdar, Brian Long EcoCloud™ Innovation Platform: Andrew “Drew” Clark, IBM; Jeff Risberg, CTO/Architect; Jim Davis, SAP; Craig Criddle, Stanford University; Katherine Kao Cushing, San Jose State University; Eric Rosenblum, South Bay Water Recycling (City of San Jose and City of Santa Clara); Sim Ong and Martina Davis of SBWR; Jeannine Larabee, SCVWD; Sarah Young, SCVWD; Chirag Amin, volunteer; Marianna Grossman, SSV; Mary Kean, Project Manager;Vasudha Ravi, researcher; Elizabeth Dougherty, Wholly H2O; Ben Mehta, Jessica Tomechak , Editor in Chief; Fran Teng, Jones Lang LaSalle at Yahoo!; Dipti Kamdar, SSV; Jeannine Larabee,; Elaina Marshalek, University of Berkeley; John Rosenblum; Ling Stewart, Tina Lau, Michelle Beyer, Tara Atkins Brown,volunteers; Melanie A Schlitzkus, San Jose State University; Stan Wrzesk, Carbon and Climate Action, Spoorthy Ananthaiah.SSV volunteers Spoorthy Anan- Graphic Design: Fran Lowethaiah, Senior Web Engineer andJeffrey Risberg, CTO/Architect for Human Resources: Michelle Reilly - Volunteer CoordinatorEcoCloud, work on a ROI water Marketing: Celia Lawren, Fran Lowe, Ora Chaiken, Jennifer Marshall, Mei-Ling Shek, Laurence Kuhn, Lauren Swezey, Raj Padmanabhan,calculator for EcoCloud. EcoCloud’stools will allow users to determine Christine Hertzog,Vithi Singh, Suparna Vashisht, Rose Gabrielethe return on investment (ROI) Metrics: Brian Longof projects such as switching torecycled water by enabling users to Organizational Consulting and Development: Tara Atkins-Brown, Atkins Brown Consulting; Rose Gabriele,fetch and use geographic informa- Darian Rodriguez Heyman, Code Green Agency; Chantal Awad,; Ling Stewarttion, enter usage and cost informa-tion, and review vendors. Project Management: Mary Kean,Tammy Huynh, Mary Ann Gallagher, Elizabeth Guimarin, Justine Burt, Faye Rachford, Brandy Faulkner Public Relations: Bennett Charles, Trend Effect; Charles Gardiner, Ivy Morrison and Jennifer Marshall, CirclePoint, Fran Lowe, Lime Street Studios pr. Report Authors: Marianna Grossman, Dipti Kamdar, Fran Lowe, Research and Grantwriting: Mary Ann Gallagher, Justine Burt, Brandy Faulkner, Suparna Vashisht,Vasudha Ravi Smartgrid: Tammy Huynh, Christine Hertzog, Gary Hethcoat, Edward Ebert, Sumathi Krishnamachari, Michael Hsieh, Anne Huberman, Anne Schlaff, Roy Tsuchida,Yuet Lee, Peter Denyer, Rose Gabriele Website Design and Development: Craig Diskowski, Edge Design, Tim Whitman, CodeBrick WEST Summit: Dipti Kamdar; Michele Reilly; Fran Lowe; Ora Chaiken; Brandy Faulkner; Maylee Gaw; Jeff Taylor; Ling Stewart; Rose Gabriele; Steffen Rochel; Nicole Sandkulla, BAWSCA; Sarah Young, SCVWD, Tracey Moison, Elizabeth Dougherty WhollyH2O, Ted Huang, Webcor Builders; Jamie Workman Video: Justin Edward Warren, Cyperus; Heather Durham, The Durham Group; Joe Romero, Sneezebone; Chris Denise, Reel Eagle Productions, LLC
  23. 23. 2011 Calendar: ssV staffSustainable Silicon Valley Events marianna grossman Executive Director Dipti KamdarEcoCloud: Program ManagerMarch 18, April 21, October 28 margaret govea Bookkeeper Govea BookkeepingEco Council Salons: mary Kean, Pe EcoCloud Program ManagerFebruary 17, May 19, September 29 fran Lowe Marketing and DevelopmentSustainable Leaders Forum: Jeff TaylorFebruary 11, March 11, June 2, September 8, Call for Art Business Development Each year SSV collaborates with In- maylee gawNovember 4 novating Smart to seek contributions Business Development from artists on a subject relevant to sustainability. In 00, the focus was ora Chaiken water. Some of the images have been Business DevelopmentSSV Community Party: used in this annual report. Other submis- sions were also displayed at the annual suparna VashishtAugust 25 Sustainable Leaders Program Manager summit. This years contributors included: Betty gerd Peter may Lacy - Water Rights (shown above), AdministrationSSV Board Meetings: Diane C. Lierman, Rebecca Fogg, and Marianne Lettieri.Monthly Stories of Sustainability for Tomorrow’s Innovators www.innovatingsmart.orgAnnual WEST Summit:(Water, Energy, Smart Technology)Friday, January 27, 2012
  24. 24. “Earth” and “Water” by Diane C. Lierman. Reproduced by permission. Sustainable Silicon Valley (SSV) is leading the Silicon Valley Business Community to a more sustainable future. By engaging and collaborating with local government agencies, business, and community organizations SSV operates to help address the highest priority environmental issues in the Valley.heaLThy enVironmenT ViBranT eConomy soCiaLLy eQUiTaBLe CommUniTy Sustainable Silicon Valley, 900 Lafayette Street, Suite 100, Santa Clara, CA 95050 P.O. Box 576, Santa Clara, CA 95052-0576 Web: •Tel: (650) 318-3638 • Toll Free: 1 (800) 668-0718 • Email:
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