DELL’S BUSINESS MODEL Direct sales to customers Price for performance Customization Short delivery time Latest technology Online service and support
SALES PROCESS AT DELL SalesSupplier SLC Dell CustomerSupplier I I No system ever built without customer order System are custom built in app. 8 hours and shippedMaterial pulled and delivered from SLC to factory every 2 hours SCM coordinates infnormatio, material and logistics to customer support Supply constraints continuously comm. To sales and managed at POS
INDIAN MARKET SHARE HP 15.6 HCL 9.8 52.9 Other manufacturers, Assembled Systems 9.7 DELL ACER 7.3 LENOVO 4.7
COMPETITORSMajor Competitors are Lenovo IBM Acer Compaq
LENOVO Lenovo Group Limited is a multinational computer technology corporation.Lenovo is the fourth largest seller of personal computers in the world. This company was started in 1984. liu chuanzhiis the chair man of the company. In indian market they have only 4.7% share .
ACER Acer is the second largest worldwide personal computers seller behind HP and ahead of Dell Acer was founded by Stan Shih his wife Carolyn Yeh J.T. Wang (Chairman & CEO of Acer Group) ACER have 7.3% share in indian market
COMPAQ Compaq Computer Corporation was an American personal computer company founded in 1982. Once the largest supplier of personal computing systems in the world Compaq was founded in February 1982 by Rod Canion, Jim Harris and Bill Murto
IBM International Business Machines, abbreviated IBM, is a multinational computer, technology and IT consulting corporation IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York