Consumer behavior
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Analyzing Twitter profile and understanding Consumer Behavior

Analyzing Twitter profile and understanding Consumer Behavior

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Consumer behavior Presentation Transcript

  • 1. Tweeting Around How Twitter Amplifies Personality Trait Guide: Dr. Pinaki Dasgupta [Consumer Behavior Project -1] GROUP 1: Faisal Khan 58, Himanshu Tiwari 63, Rajesh Narang 78, Rajnish Kumar 79, Smita Dayal 88
  • 2. In comparison to Sachin, Virat is more active with no. of person he is following, numbers of his tweets, but the numbers of following suggests Sachin is still a bigger influencer. Cheerful, Spirited, Sophisticated, Stylish Charming No show off, humble, Spirited, Sophisticated, Charming Cheerful, Imaginative, Spirited, Sophistication -Charming Cheerful, Imaginative, Daring, Plyboy,Tough Up to date, Imaginative, perfectionist, Reliable, Intelligent
  • 3. A+ F C B+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 0.27 Digital Persona of Master Blaster Biodata: Proud Indian
  • 4. A+ A+ A+ A+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 3.42 Digital Persona of King Khan
  • 5. A+ A+ A+ B+ A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 17.93 Digital Dynamics of Super Star Amitabh Bachchan Followers ratio 9,668.54, that is followers per following Replies 87 / 100; Tweets with @mentions 88 / 100; Tweets with #hashtags 0 / 100 ; Retweets 1 / 100 Biodata: Actor ... well at least some are STILL saying so !!
  • 6. Permission required Permission required People’s Power! House of Power Knows the target audience if you can not become famous become , but must remain as talking point
  • 7. C+ A+ A+ A- A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 4.86 Digital Persona of Most Powerful office of Indian Nation When the political parties are supposed to involved in high decibel poll campaign PMO was almost silent, lesser tweets even if we go by his on previous record Twitter time line of PMO
  • 8. C+ A+ A+ A+ A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 8.31 Digital Persona of NDA PM candidate and BJP Karyakarta When the political parties are supposed to involved in high decibel poll campaign Narendra Modi was doing the same even of digital platform – including twitter, his average number of twteets per day is 8.31 but it shot-up to 488 in April for obvious reason- high political temperature! Twitter time line of Narendra Modi
  • 9. Going through the plants and receiving greetings from so many colleagues is a great emotional experience. I have been deeply moved by the sincerity and spontaneity of their greetings. I will always carry memories of this day with me through the rest of my life! BeitKingfisherorroyal challengersthis flamboyantindustrialist neverforgettobat
  • 10. A+ A+ C- B+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 0.1 Digital Persona of a Business Legend – Ratan Tata Former Chairman of Tata Group and Bhrat Ratan - Ratan Tata was perhaps the one of most influential person of the nation but he is man of few words and analysis of his social media presence might not reflect the true picture of Business Legend.
  • 11. A+ A+ A+ B+ A+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 4.92 Digital Persona of Anand Mahindra Anand Mahindra one of the most respected industrialist is perhaps the most social media savvy person and he is leveraging his presence on digital media at best. He tweets about his products, do brand promotion , put image and vedio on twitter, retweet what he likes and not only that when it comes to policy matter he doesn’t hesitate to criticise government when he is not satisfied with government move.
  • 12. A+ C- B+ B+ A+ A+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 1 Digital Self of Rajnikanth – A new bird on Twitter One tweet and thousands of followers, that is the magic of Superstar Rajinikanth on Twitter 220K fan following within 24 Hours Oops! Twitter 'follows' Rajini; jokes storm the social network! He joined the micro blogging site a day before the release of his mega movie Kochadaiiyaan the legend #NowFollowing @superstarrajini. Delighted to see the Superstar on Twitter. A warm welcome... Modi
  • 13. C+ A+ A+ B+ B+ B+ Replies to Score Retweet Score Tweet Activity Score Page Theme Score Profile Image Score Cover Photo Score A+Retweeted Score Number of tweets per day 5.97 Digital Self of Kejriwal– A new style politicianBio: Political revolution in India has begun. Bharat jaldi badlega: Arvind Kejriwal. Philosophy: If you can not become famous , no problem in becoming infamous but remain in limelight . He knows how to address the target audience despite the constrains By using social media team Kejriwal virtually forced the main stream media to cover the alleged biased attitude of administration in Amthei on the eve of poll
  • 14. Modi Influence matrix based on real life perception Listening,sharing,Participating Aamir SRK Salman PMOSushma Sachin Virat Mahin dra Tata Digvijay Kejriwal Manish Tiwari Big B Mallya But where is Sonia, Ambani and Rajnikanth??? Influencer, Consistent
  • 15. Influence matrix mapping based on digital self perception Tweetactivities Number of followers/influencer SRK Modi Sachin Big B PMO Mahindra Kejriwal Tata
  • 16. C- C- A+ A A B+ RepliestoScore RetweetScore TweetActivity Score PageThemeScore ProfileImage Score CoverPhotoScore A+RetweetedScore Number of tweets per day 18.29 Digital Persona of Brands– IIFT Vs HBR A- A A- C- C- C- A- Number of tweets per day 0.07
  • 17. Thanks Note Twitter .com Socialmediatoday.com Flikr.com http://twittergrader.mokumax.com http://foller.me
  • 18. Thank You Very Much