• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Stronger Web Presence
 

Stronger Web Presence

on

  • 243 views

 

Statistics

Views

Total Views
243
Views on SlideShare
243
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Stronger Web Presence Stronger Web Presence Presentation Transcript

    • Stronger Web Presence
      By
      Raj Moorjani
      Calpaq Interactive
      www.calpaq.us
    • How To Get Noticed?
    • Find Me
    • Search Engine Optimization (SEO)
      Getting high search results.
    • Google Captured 63.5% Market Share
    • SEO Plan
      Set Goals
      Prioritize Pages
      Assess your site
      Follow-up
    • SEO Goals
      Primary and Secondary Goal
      Who is your audience?
      Who is your competition?
      Keywords in Meta, Headers, Title tags
      Content
    • Search Engine Optimization (SEO)
      Don’t try to trick Google!
    • How Do You Optimize?
      There are many variables used.
      Such as
      Linking
      Content
      Keywords
      Site structure
      Quality
      Etc…
    • SEO
      How many sites link to you?
      When did you update it?
      How is your site designed?
    • Find Related Sites
      Blogs
      Online Resources
      Partner Sites
      Industry Publications
    • Keywords
      Title Tags
      Meta Tags
      Page Headers
      Link names
      File names
      Content
    • Keywords
    • Keywords
    • Keywords
    • Keyword Tools
      KeywordDiscovery
      Google Suggest
      Spyfu
      WordTracker
      Google Trends
    • When Do I See Results?
      SEO is a process
      Needs to be monitored and adjusted
      May take 8 -12 months to see results
    • SEO Jan 2008
    • SEO Sept 2008
    • Online Advertising
    • Paid Advertising
      Google Ad Words
      Display ads or Banner ads
      Text Ads/Links
      Video ads
    • Ad Words
    • Ad Words
    • Types of Banner Ads
      Standard Rectangular
      Box Ads
      Skyscraper or Vertical
      Rich Media
    • Banner Ads
    • Cost of Ads
      CPC (cost per click)
      CPM (cost per 1000 page impressions)
      Flat Rates
    • Advertising
      Agencies
      Ad Networks
      Direct
    • Find The Niche
      Blogs
      Hobby Sites
      Forums
      Personal Pages
      Location based web pages
    • Online Communications
    • Email Blasts
      Make Announcements
      Distribute Information
      Keep in Touch
      Call to Action
      Build your Brand
    • Above The Fold
    • What To Put
      Company name and logo
      Tagline, if you use one
      Call to Action
      Significant headlines
      A link to your Website
    • Blogs
      Web(logs)
      Evolved from Personal Use
      9 million bloggers in the U.S.
    • Blogosphere
      1/3 of internet users read blogs
      Technorati
      Blog search engine
      Tracks over 100 million blogs
    • Podcasts
    • Over 163 Million iPods sold as of June 2008
      43% of Internet users own an iPod or MP3 player
      19% of Internet users have downloaded podcasts
    • Social Networks
    • Social Media –connect to people
      A focused following
    • Social Graph
    • The Web is a two-way street
      People talk about their lives
      People can comment about anything
      A community can be built
    • Social Media Optimization (SMO)
      Generating Publicity Through Social Media
      Coined by Rohit Bhargava
    • Social Media Optimization (SMO)
      Increase your linkability
      Make tagging and bookmarking easy
      Reward inbound links
      Help your content travel
      Encourage the mashup
      Get communities connected
    • facebook
      Launched in November 2004
      Open to Everyone
      Over 175 million Active Users
      Fastest Growing Segment are Users 25 +
      Open to Third Party Developers
    • facebook pages
      Started in 2007 for organizations
      Can have unlimited fans
      Automatic confirmations
      Visible to everyone
      Update all your fans
    • myspace
      Launched in January of 2004
      Over 130 Million Active Users
      Almost 2 Million Music Profiles
      51% of Internet Users Aged 13 - 17
      79% of MySpace Users Are 18+
    • YouTube
      Launched in December of 2005
      Bought by Google in October of 2006
      3rd Largest Destination on the Web
      Hosting about 6.1 Million Videos (August ’06)
      200 Million Unique Visitors
    • Niche Networks
    • Top SNS Sites
    • Rules of Building Profiles
    • Select Vanity Usernames/URLS
      Use your name or company name
    • Create Content
      Post Pics
      Write Blogs
      Post Videos
      Update Frequently
    • Add Friends
      Start with who you know
      Then with who your friends know
      Then so on and so on…
    • Comment Actively
      Be an active participant online
      Post comments on your friend’s pages
      Join groups
    • Be Approachable
      Posts (pics, status updates, blog)
      What can people learn?
    • Run Promotions, Post Bulletins
      Send out notices
      Mention sales/discounts for “friends”
    • Tagging and Bookmarking
    • Thank You
      Raj Moorjani
      Calpaq Interactive
      www.calpaq.us