Cookbook for Marketing Your Consulting Firm

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Make your business top of mind. Learn specific online strategies and techniques to differentiate your company from your competitors so you win more business.

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Cookbook for Marketing Your Consulting Firm

  1. 1. Raj Khera, 1-800-475-1415<br />1<br />Recipe for an Integrated Marketing Strategy for Your IT Business<br />Raj Khera<br />CEO, MailerMailer<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />
  2. 2. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />2<br />Outline<br />Who do you buy from?<br />Trash your web site<br />Becoming a Trusted Source<br />Reinforce with email marketing and news<br />Social media and other strategies<br />
  3. 3. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />3<br />Who do you find interesting?<br />At work or on Facebook or Twitter:<br />Those who talk about themselves – “me”<br />Those who share information – “you”<br />
  4. 4. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />4<br />Who do you trust?<br />When you don’t know a person or entity, what makes you trust them?<br />Those who talk about what they offer and how good they are – “me”<br />Those who listen, educate and comfort you without pressure – “you”<br />
  5. 5. Me vs. You Marketing<br />Me<br />You<br />What we do<br />Our projects<br />How good we are<br />Preferred words:<br />“Our Services”<br />“Our Clients”<br />“Our Staff”<br />“We can help you”<br />What you do<br />Your goals<br />What problems need solving?<br />Preferred words:<br />“How to…”<br />“White Paper on…”<br />“Free Report on…”<br />“We can help you”<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />5<br />
  6. 6. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />6<br />Whichone would you trust?<br />Buy from?<br />
  7. 7. What is your web site’s focus?<br />Our services<br />Our capabilities<br />Our clients<br />Our projects<br />Our staff<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />7<br />
  8. 8. Instead, Add Something They Want<br />Resources for Employers<br />Java Interview Questions that Screen for Technical Competency<br />How to Know If a Candidate Won’t Get Along With Others<br />Telling the World About Your Great Corporate Culture<br />Overhead Calculator<br />Video: Body Signals to Watch in Candidates<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />8<br />
  9. 9. Something for Every Audience<br />Resources for Contractors/Employees<br />5 Tips to Prepare for a Knock Out Interview<br />How to Set Yourself Apart from Your Competition<br />Inexpensive Ways to Polish Your Technical Skills<br />The 10 Best Interview Questions to Ask<br />Video: What It’s Like to Work Here<br />Podcast: Company Perks<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />9<br />
  10. 10. Mix in Getting the Word Out<br />Keyword search: best interview questions:<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />10<br />
  11. 11. Add Incredibly Useful Blog Content<br />Allows you to update regularly and easily<br />Adds dramatically to your “SEO juice”<br />Encourages word of mouth via Tweets/Likes<br />Establishes/enhances your credibility<br />Engages readers in two-way dialog<br />i.e., Establishes Trust<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />11<br />
  12. 12. A Dash of News Announcements<br />Tell me more!<br />Who cares?<br />Report findings on…<br />White paper explaining…<br />Just won a huge contract and adding # jobs…<br />Office move<br />New hire<br />Won a ho-hum contract<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />12<br />
  13. 13. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />13<br />So They Found You, Now What?<br />Offer White Paper to get their contact info<br />
  14. 14. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />14<br />Send Useful Content Regularly<br />Reinforces the “touch”<br />7 touches till client buys<br />Portrays you as an expert<br />Keeps you in their minds<br />What to send<br />White Papers!<br />Ideas, Tips, News, eBook<br />Licensed or purchased relevant content<br />Or hire company to do this<br />
  15. 15. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />15<br />Email Marketing Best Practices<br />Do<br />Get permission before sending newsletters<br />Send regularly, once a month is good<br />Personalize for higher response rates<br />Get whitelisted<br />Include opt-out link (law)<br />Include address (law)<br />Don’t<br />Purchase, rent, trade or borrow a list – EVER<br />Ignore bounces or opt-out requests<br />Write text that reads like spam – people will think it is indeed spam<br />
  16. 16. Recipe Summary<br />Use the best ingredients (choose keywords carefully for SEO)<br />Start with something that others find interesting<br />Sprinkle in blogs, reports, videos<br />Add email marketing, news announcements<br />Don’t stop stirring or it will get stale<br />blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />16<br />
  17. 17. blog.mailermailer.com<br />Copyright 2010 MailerMailerLLC. All Rights Reserved.<br />17<br />Contact<br />Raj Khera<br />MailerMailer.com<br />raj@mailermailer.com<br />301-869-4449 x800<br />http://blog.mailermailer.com<br />http://www.morebusiness.com<br />

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