The Indian Dairy IndustryPresented By:GROUP NO:- 7Ananta ShahHiral DesaiDimple UpadhyayJigna Nimbark&Deepak Jha
Milk and Dairy Products in IndiaIntroduction:Size of the Industry :More than 10 million dairy farmers belong to 96,000 local dairycooperatives, who sell their product to one of 170 milkproducers’ cooperative unions who in turn are supported by 15state cooperativeOverall 140,860 billion dollar market in 2011 , 92627 in 2008 and67575 in 2005
Output per annumMarket CapitalizationGrowing 5 % per annumThe industry contributes about Rs 1,15,970 to the national economyGeographical distributionDelhi, Punjab, Mumbai, Gujarat, Surat, Lucknow, Bihar, Hyderabad
HistoryIndia is the highest milk producer in the entireglobe. India is well known as the ‘Oyster’ of theglobal dairy industry, with opportunities galorefor the entrepreneurs globally. It might be dreamfor any nation in the world to capitalize on thelargest and fastest growing milk and milproducts market. The dairy industry in India hasbeen witnessing rapid growth with liberalization.As the economy provides good opportunities forMNCs and foreign investors to release the fullpotential of this industry. The main objective ofthe Indian Dairy Industry is to manage thenational resources in a manner to enhance milkproduction and upgrade milk processing usinginnovative technologies.
In India dairying from very much earlier isregarded as an instrument for social andeconomic development. The country’smilk supply comes from millions of smallproducers, who are dispersed throughoutthe rural areas. All these farmers maintainan average herd of one or two milchanimals, comprising cows and/orbuffaloes. Mostly ample labour and asmall land base encourage farmers topractice dairying as an occupationsubsidiary to agriculture. As income fromcrop production is seasonal insteaddairying provides a stable which is ayear-round income and also an importanteconomic incentive for the small farmer .
Total contribution to the economy/ salesThe Indian Dairy Industry engages in theproduction and processing of milk & cream.This industry is involved in the manufactureof various dairy products like cheese, curd,yoghurt etc. The Indian Dairy Industryspecializes in the procurement, production,processing, storage and distribution of dairyproducts. India as nation stands first in itsshare of dairy production in the internationalscenario. The industry contributes about Rs1,15,970 to the national economy.
The Indian Diary industry which is in thedeveloping stage provides gainful employment toa vast majority of the rural households. It employsabout 8.47 million people on yearly basis out ofwhich 71% are women.Jobs in Indian dairy industry are mainly in thefields of production and processing of dairyproducts. An individual with minimum of 60%marks who has bachelor’s degree course in thedairy technology can easily be availing anopportunity to work in this industry. For thegraduation course in Dairy technology one has toqualify the All India Entrance Test that is affiliatedto the Indian Council of Agricultural Research.After that the person can continue with hismasters in dairy technology. Jobs would be for thefollowing positions.Employment opportunities
• Dairy Scientists: The main job of the dairyscientists is to deal with collection of milk andtaking care of the high yielding variety of animals.• Dairy Technologists: the work of Dairy technologyrequires procurement officers who take theresponsibility of collecting milk from farmers, milkbooths ad cattle-rearers. This particularprocurement officer should well understand thelatest technology that is applicable in maintainingthe quality of milk of the process of transporting itto the desired location.• Dairy Engineers: dairy engineers are usuallyappointed is to set up and maintain dairy plants.• Marketing Personnel: These individuals deal withthe sale and marketing of milk together with milkproducts.
Latest developments• Indian Dairy Industry is the largest milkproducer all over the world, around 100million MTIndian Dairy Industries valueof output amounted to Rs. 1179 billionin 2004-05 which approximately equalscombined output of paddy and wheat.With 1/5th of the world’s bovinepopulation• In India the Milch animals constitutes45% indigenous cattle, 55 % buffaloes,and 10% cross bred cows
• Intensive Dairy Development Programmed (IDDP):The Schemes, modified under this programmes are onthe basis of the recommendation of the evaluationstudies which were launched during Eighth Plan periodand is being continued through out the Eleventh Planwith an outlay of Rs. 32.49 core for 2009-10.• Strengthening Infrastructure for Quality and CleanMilk Production (CMP): this is a centrally sponsoredscheme which was launched in October 2003, which hadthe main objective of improving the quality of raw milkproduced at the every village level in the India.• Dairy Venture Capital Fund- this is introduced in theTenth Fiver Year Plan to bring about structural changesin unorganized sector, which would measure like milkprocessing at village level, marketing of pasteurized milkin a cost effective manner, quality or the up gradation oftraditional technology to handle commercial scale usingmodern equipments and management skills.
Market Size• Rs 900 cr• Amul approx market share 45%• Nestle 23%• Britannia has a significant share• Other brands – Sapan , Vijaya , Mohan ,Parag• Configuration – Pouches & Tetrapacks
Leading Players• Nestle ,• Amul ,• Britannia ,• Dynamix Dairy ,• Sterling Agro ,• Haryana Milk Foods ,• Mohan Food ,• Modern Dairy ,• K Dairy
Potential Markets (exports)• Middle East , Gulf & Africa
Top International Dairy Companies• Fonterra , New Zealand - 9.1 mln euro• Friesland Campina , Nederland -8.8 mln euro• Dairy Farmers of America ,US -7.4 mln euro• Aria Foods , Denmark – 6.9 mln euro• Land O Lakes ,US – 7.8 mln euro• Humana Milchunion ,Germany – 4.8 mln euro• Tine , Norway – 2.4 mln euro• Glanbia Society , Ireland – 2.1 mln euro• Irish Dairy Board , Ireland – 1.9 mln euro
AMUL• AMUL means "priceless" in Sanskrit. Thebrand name "Amul," from the Sanskrit"Amoolya," was suggested by a qualitycontrol expert in Anand.• Amul products have been in use inmillions of homes since 1946.• Amul a leading food brand in India with aTurnover: Rs. 52.55 billion in 2007-08.
Founder Of The Amul Company• Dr Verghese Kurien, theChairman of theGCMMF (Gujarat Co-operative Milk MarketingFederation Ltd), an apexcooperativeorganization, based inthe in Anand town ofGujarat, India.
White Revolution. (1966)• Verghese Kurien’s Amulexperiment in Gujarat soonblossomed into the muchlarger Operation Flood,spread over 23 states, 170districts and 90,000 villagecooperatives. It changedIndia from an importer tothe worlds largest milkproducer and exporter.
Members: 13 district cooperative milkproducer’s unionNo. of Producer Members: 2.7 millionNo. of Village Societies: 13,141Total Milk handling capacity: 10.21 million litres perdayMilk collection (Total - 2007-08): 2.69 billion litresMilk collection (Daily Average 07-08) 7.4 million litresMilk Drying Capacity: 626 Mts. per dayCattlefeed manufacturing Capacity: 3090 Mts perday
• GCMMF bags APEDAAWARD for 11thyear in• a row.• Amul Pro-Biotic Ice-creamgets No.1 Award at worlddairy summit.• Ramkrishna Bajaj NationalQuality Award 2003.• Recivede International Cio100 Award forResourcefulness.• Rajiv Gandhi National QualityAward 1999.
Certification• ISO 9000-HACCP certified plants : All AmulIce Cream plants are ISO 9000-HACCPcertified.• Amul is in the process of getting ISO 22000(Improved version) certification for all its plants.• No. 1 in Quality : Amul is ranked No.1 icecream in quality by “INSIGHT” (May-June,2002), a bimonthly consumer magazinepublished by Consumer Research andEducation Society (CERS) based atAhmedabad.